Sales software that captures every customer interaction and turns it into revenue
What is sales software? An essential guide for revenue teams
Sales software is the backbone of modern revenue organizations. At its core, sales software refers to any technology designed to help sales teams manage, track, and optimize their customer interactions, pipeline, and performance. But it's more than just a digital Rolodex or a fancy spreadsheet replacement. Sales software brings together automation, data capture, analytics, and AI-driven insights to help teams close more deals, faster, and with greater predictability.
Why do businesses use sales software? Three reasons stand out:
- Productivity: Sales software automates repetitive tasks—think data entry, call logging, and follow-ups—so reps can focus on selling, not admin work.
- Visibility: It provides leaders with real-time insights into pipeline health, deal progress, and rep performance, eliminating guesswork and helping teams course-correct before it's too late.
- Consistency: Sales software standardizes processes, messaging, and coaching, ensuring every rep has the tools and knowledge to win, regardless of experience level.
- CRM integration for unified customer data
- Automated call capture and transcription
- AI-powered analytics and deal scoring
- Sales engagement workflows (emails, calls, follow-ups)
- Coaching and enablement modules
- Pipeline management: Track deals, forecast revenue, and identify at-risk opportunities before they slip away.
- Call intelligence: Record, transcribe, and analyze sales calls to surface winning behaviors and coach reps in real time.
- Sales engagement: Automate personalized outreach, follow-ups, and reminders to keep prospects moving through the funnel.
- Performance coaching: Use data-driven insights to identify coaching opportunities, ramp new hires faster, and scale best practices across the team.
See Gong in action
Sales software is used across industries—from SaaS and financial services to telecom and B2B marketplaces—wherever complex sales cycles and high-value deals demand more than gut instinct. The right solution doesn't just help you manage the chaos. It gives you the clarity and control to drive revenue with confidence.
Why Gong takes a fundamentally different approach
While many sales software solutions offer basic automation and reporting, Gong challenges the status quo. Instead of relying on incomplete CRM entries or siloed data, Gong captures the full truth of every customer interaction—calls, emails, meetings, and more. Then, it turns this raw data into actionable insights, real-time guidance, and orchestrated revenue actions. The result? You stop guessing. You start winning. And you do it with a platform built for how modern revenue teams actually work.
Why use Gong for sales software?
Gong isn't just another sales tool. It's the Revenue AI Operating System that empowers your entire go-to-market team to move faster, coach smarter, and hit targets with fewer surprises. With Gong, you can:
- Replace manual work with AI-powered automation—summaries, follow-ups, and coaching suggestions delivered instantly.
- See the real story behind every deal—full-field visibility into buyer engagement, risk signals, and next steps.
- Forecast with confidence—grounded in real customer data, not opinions or outdated CRM fields.
- Turn every rep into a high performer—by surfacing what works, standardizing knowledge sharing, and scaling best practices.
The experience is seamless. Gong integrates with your CRM, email, calendar, and meeting platforms, capturing 99 percent of customer interactions automatically. Its domain-specific AI models—trained on billions of sales conversations—deliver insights that are accurate, relevant, and tailored to your business. And with embedded AI agents, you get real-time guidance and automation, right where your team works.
See Gong’s sales software solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Reps get instant feedback on calls, personalized follow-up suggestions, and alerts when deals stall—so nothing slips through the cracks.
Managers see which talk tracks and behaviors drive wins, identify coaching opportunities, and ramp new hires in record time.
AI-powered deal scoring and pipeline analytics flag at-risk opportunities and forecast changes, so you can intervene before deals go sideways.
Sales, enablement, and RevOps teams work from a single source of truth, streamlining handoffs and ensuring everyone is focused on what matters most—closing revenue.
How does Gong’s sales software system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales software
Gong’s sales software isn’t just another point solution. It’s the foundation of the Gong Revenue AI Platform—a unified system that connects every customer interaction, every workflow, and every team across your revenue engine.
Unified data foundation
Gong automatically captures and organizes 99 percent of customer data—calls, emails, meetings, CRM updates—so you never miss a signal.
AI-powered insights
Purpose-built AI models analyze billions of interactions to surface what drives wins, forecast risk, and recommend next steps.
Embedded AI agents
From deal monitoring to personalized email composition, Gong’s AI agents work alongside your team, automating manual tasks and guiding action in real time.
Enterprise-grade governance
Security, privacy, and compliance are built in, so you can scale with confidence—no matter your industry or region.
How sales software powers Gong’s AI OS
Sales software is the engine that fuels Gong’s AI OS, powering every workflow from engagement to enablement to forecasting. Here’s how it all connects:
Gong Engage: Turn conversations into personalized outreach
Gong’s sales software captures every buyer interaction, then feeds those insights directly into your engagement workflows. That means:
- AI-personalized emails and follow-ups based on real call and email context
- Automated reminders and next-best-action prompts to keep deals moving
- Multi-threading and buyer mapping so you never miss a stakeholder
You don’t just reach out—you reach the right person, with the right message, at the right time.
Gong Enable: Transform data into coaching and training assets
Every call, email, and meeting becomes a learning opportunity. Gong’s sales software turns raw interactions into:
- On-demand call libraries for onboarding and ongoing training
- AI-powered coaching suggestions tailored to each rep’s strengths and gaps
- Standardized talk tracks and best-practice playbooks, updated in real time
You scale what works, close skill gaps faster, and ramp new hires in record time.
Gong Forecast: Feed pipeline predictions with real buyer data
Gong’s sales software doesn’t just track activity—it powers your forecasting engine with reality-based data:
- AI-driven deal scoring based on actual buyer engagement, not just CRM fields
- Real-time pipeline health dashboards and risk alerts
- Predictive analytics that surface which deals are likely to close—and which need attention
The result? Forecasts you can trust. Revenue you can count on.
Gong’s AI OS puts you in control of every revenue moment, from first touch to closed-won.
See sales software in action
Frontify: Accelerating sales performance with Gong
Challenge: Frontify’s sales team was buried in manual admin work, struggling to capture and analyze customer conversations at scale. Reps spent hours logging calls, updating CRM records, and trying to remember key details from past meetings. Managers lacked visibility into deal progress, coaching opportunities, and pipeline risk. The result? Missed revenue targets, slow ramp times, and inconsistent performance across the team.
Solution: Frontify implemented Gong’s sales software, integrating it with their CRM, email, and meeting platforms. Gong automatically captured every call, email, and meeting, transcribed conversations, and surfaced actionable insights. Reps received AI-generated summaries, follow-up suggestions, and real-time alerts when deals stalled. Managers gained full-field visibility into pipeline health, rep performance, and coaching needs—all from a single dashboard.
Results:
- Reduced manual admin time by 40 percent, freeing reps to focus on selling
- Increased win rates by 16 percent through targeted coaching and data-driven follow-ups
- Improved forecast accuracy and pipeline visibility, enabling proactive deal management
Frontify’s sales team now operates with clarity, speed, and confidence—turning every conversation into a revenue opportunity.
"Working with Gong has helped us stay ahead of competition by providing detailed and actionable insights that drive revenue."
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What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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Ready to turn every conversation into revenue?
See how Gong’s sales software and AI OS for revenue teams can help you:
- Replace manual work with AI-powered automation
- Gain full-field visibility into every deal and rep
- Forecast with confidence and drive predictable growth
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