Master sales skills with AI-powered call recording software
What is call recording software? An essential guide for modern revenue teams
Call recording software is a technology solution that automatically captures, stores, and analyzes voice and video conversations between your revenue teams and customers. It’s not just about archiving calls for compliance. Today’s call recording platforms are the backbone of modern sales, customer success, and enablement teams—fueling coaching, deal execution, and strategic decision making.
Why do businesses use call recording software? Three reasons stand out:
- Capture customer reality: Call recording software ensures every conversation is documented, so you never miss critical details, commitments, or signals hidden in live interactions.
- Enable data-driven coaching: By reviewing real calls, managers and enablement leaders can pinpoint skill gaps, reinforce best practices, and accelerate rep ramp time.
- Drive consistent execution: With a searchable library of calls, teams align on messaging, objection handling, and competitive positioning—reducing guesswork and inconsistency.
- Automatic call capture across phone, video, and web conferencing platforms
- Secure, compliant storage with granular access controls
- AI-powered transcription and keyword search
- Analytics dashboards for talk ratios, topics, and engagement signals
- Integration with CRM and sales engagement platforms
- Coaching and onboarding: New reps ramp faster by listening to top-performer calls and receiving targeted feedback.
- Deal review and pipeline management: Sales managers review key calls to spot risks, validate pipeline, and guide next steps.
- Compliance and risk management: Financial services, healthcare, and regulated industries use call recording for audit trails and regulatory adherence.
- Market intelligence: Product and marketing teams analyze customer conversations to surface trends, objections, and competitive mentions.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many call recording solutions offer basic capture and playback, Gong transforms call recording into a strategic asset. Instead of treating calls as static archives, Gong turns every customer interaction into actionable intelligence—fueling AI-driven coaching, pipeline execution, and revenue forecasting.
Why use Gong for call recording software?
Most call recording platforms stop at storage and playback. Gong’s Revenue AI Platform goes further—capturing every interaction, extracting insights with AI, and orchestrating action across your entire revenue organization.
With Gong, you can:
- Capture every call, meeting, and email—automatically, across channels
- Turn conversations into searchable, structured data for coaching and deal execution
- Surface risk signals, buying intent, and competitive mentions with AI-powered analytics
- Drive coordinated action with embedded AI agents that guide next steps and workflows
The experience is seamless: Gong integrates with your existing tech stack, requires no manual uploads, and delivers insights directly to the teams who need them—whether it’s a frontline manager coaching a new rep, or a CRO reviewing pipeline health.
See Gong’s call recording software solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
New hires listen to curated “best of the best” calls, learn proven talk tracks, and hit quota three weeks faster.
Managers review annotated calls, scorecards, and AI-generated feedback to deliver targeted coaching that sticks.
AI agents flag stalled deals, missed commitments, or lack of executive engagement—so you can intervene before it’s too late.
Teams analyze real customer language, objections, and competitor mentions to refine messaging and enablement assets.
How does Gong’s call recording system work?
Here’s what happens behind the scenes:
Gong automatically records calls, meetings, and video conferences across your entire revenue team—no manual effort required.
AI-powered transcription converts every conversation into accurate, searchable text.
Gong’s Intelligence Layer analyzes calls for key topics, buying signals, risks, and competitive mentions.
AI agents surface actionable insights—like next best actions, coaching opportunities, and deal risks—directly in your workflow.
All calls and insights are securely stored, organized, and accessible for coaching, onboarding, compliance, and strategic decision making.
More than call recording software
Call recording is just the starting point. Gong’s Revenue AI Platform connects every conversation to a unified data foundation, powering AI-driven execution across your entire go-to-market organization.
Unified data foundation
Every call, email, and meeting is captured and mapped to accounts, opportunities, and contacts—eliminating blind spots and data silos.
AI-powered insights
Proprietary models trained on billions of revenue interactions surface what’s working, what’s at risk, and where to focus.
Embedded AI agents
Specialized agents automate note-taking, flag risks, suggest next steps, and standardize knowledge sharing—so your team can focus on selling.
Enterprise-grade governance
Secure, compliant storage with granular access controls, audit trails, and configurable retention policies—trusted by 5,000+ organizations.
How call recording software powers Gong’s AI OS
Call recording isn’t just a feature—it’s the foundation that powers every workflow in Gong’s Revenue AI Operating System. Here’s how it connects to your most critical revenue motions:
Gong Engage: Fuel personalized engagement and automated follow-ups
Call recordings feed directly into Gong Engage, enabling your team to:
- Personalize outreach with real customer language and context
- Trigger automated follow-ups based on call outcomes and buyer signals
- Orchestrate multi-channel engagement sequences grounded in real conversations
Gong Enable: Transform calls into coaching and training assets
Every recorded call becomes a coaching opportunity in Gong Enable:
- Curate libraries of “best of the best” calls for onboarding and skill development
- Use AI-generated scorecards and feedback to deliver targeted coaching at scale
- Identify skill gaps and reinforce proven talk tracks across teams
Gong Forecast: Power pipeline predictions and deal risk assessment
Call data is the backbone of Gong Forecast:
- Analyze deal health based on real buyer engagement, not CRM guesswork
- Surface risk signals—like lack of executive involvement or stalled next steps
- Deliver more accurate, data-driven revenue forecasts rooted in actual customer reality
With Gong, call recording isn’t just a compliance checkbox—it’s the engine that drives coordinated, AI-powered revenue execution across your entire organization.
See call recording software in action
Diligent: Increased close rates by 7.4% and accelerated rep ramp time
Challenge: Diligent needed a sales enablement solution that could help its sales reps develop and reinforce critical sales skills. The team struggled to capture and share real customer insights, making it hard to coach effectively and ensure consistent execution across global teams. They needed a system that could infuse knowledge into coaching conversations and keep sales skills and internal processes up to date.
Solution: Diligent implemented Gong’s call recording software across sales, marketing, customer success, and product teams. Gong became a core part of onboarding, coaching, and knowledge sharing. Every call was automatically captured, analyzed, and shared—fueling data-driven coaching, onboarding, and cross-functional alignment. Product managers, marketers, and sales leaders all leveraged Gong’s searchable call library and AI-powered insights to stay connected to real customer needs and market trends.
Results:
- Increased close rates by 7.4% for calls influenced by Gong
- Reduced rep ramp time by three weeks, translating to an additional $45,000 per new rep
- Achieved near 10x growth in Gong adoption across teams, embedding call insights into every function
- Drove a 4x increase in video usage on sales calls, boosting win rates and customer engagement
"Once our CEO got wind of Gong, adoption and user growth doubled in just six months. Once the reps began using it, there was no turning back."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
Trusted by 5000+ customers
Resource Hub
Related resources for call recording software and revenue AI
Explore more in-depth guides, resources, and blog posts to deepen your understanding of call recording software and its impact on revenue teams:
Frequently asked questions about call recording software
Ready to turn every conversation into revenue?
See how Gong’s call recording software and Revenue AI Platform can help you:
- Capture every customer interaction and eliminate blind spots
- Coach and onboard reps faster with real call data and AI insights
- Drive predictable growth with coordinated, data-driven execution
Loading form...