Call recording software that turns every conversation into revenue
What is call recording software? An essential guide for revenue teams
Call recording software is the backbone of modern sales and customer engagement. It automatically captures, stores, and analyzes conversations between your team and your buyers—across phone, video, and even chat. Why does this matter? Because every deal, every relationship, every insight starts with a conversation. But if you’re not capturing those moments, you’re flying blind.
Why do businesses use call recording software? Three reasons stand out:
- Visibility: You need to know what’s happening in every deal, not just what’s entered in your CRM. Call recording software gives you a complete, unbiased record of every interaction.
- Coaching and compliance: Managers can review real calls to coach reps, spot best practices, and ensure regulatory compliance—no more relying on memory or hearsay.
- Data-driven decisions: Recorded calls become a goldmine for analyzing trends, buyer objections, and deal risks. You can spot patterns, improve messaging, and forecast more accurately.
- Visual pipeline dashboards and customizable stages
- Automated data capture from calls, emails, and meetings
- Deal health scoring and risk alerts
- Integration with CRM and other GTM systems
- Real-time reporting and analytics
- Pipeline visibility: Instantly see where every deal stands, who’s involved, and what’s at risk.
- Deal management: Track progress, automate follow-ups, and keep deals moving forward.
- Forecasting: Use real-time data to build accurate, actionable revenue forecasts.
- Coaching and enablement: Identify stuck deals, coach reps on next steps, and replicate winning behaviors.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many call recording solutions simply capture and store conversations, Gong goes further. We don’t just record calls—we turn every interaction into actionable insight. Instead of giving you a pile of recordings to sift through, Gong’s Revenue AI analyzes every word, every signal, and delivers clear, prioritized actions for your entire revenue team. That’s the difference between having data and having direction.
Why use Gong for call recording software?
With Gong, you get more than just a record of your calls. You get a revenue operating system that puts every conversation to work for your team. Here’s what sets Gong apart:
With Gong, you can:
- Capture every customer interaction—calls, meetings, emails, and more—automatically, with no manual effort.
- Surface deal risks and buying signals in real time, so you never miss a critical moment.
- Coach reps with data-backed insights, using real examples from your team’s own conversations.
- Align your entire go-to-market team around a single source of truth, driving accountability and clarity.
The experience is seamless. Gong’s AI transcribes, analyzes, and organizes every call, making it easy for managers to find what matters most. Integrations with your CRM and sales stack mean you never have to chase down data. And with enterprise-grade security, your conversations are always protected.
See Gong’s call recording software solution in action
New reps ramp up by listening to top-performing calls and learning what works—no guesswork, just real examples.
Managers get automatic alerts when deals stall, competitors are mentioned, or key stakeholders go silent.
Leaders review calls, leave feedback, and track improvement over time—all from one dashboard.
Revenue leaders see the true health of their pipeline, based on actual buyer conversations, not just CRM updates.
How does Gong’s call recording system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales management software
Call recording is just the start. Gong’s Revenue AI Platform connects every conversation to your broader revenue strategy. Here’s how:
Unified data foundation
Gong captures 99 percent of customer interactions—calls, emails, meetings, and more—so you have a complete, unbiased view of your pipeline.
AI-powered insights
Our domain-specific AI models analyze billions of interactions to surface trends, risks, and opportunities unique to your business.
Embedded AI agents
Gong’s AI agents work inside your daily workflows—suggesting next steps, automating follow-ups, and guiding reps in real time.
Enterprise-grade governance
Security, privacy, and compliance are built in, so your data is always protected and audit-ready.
How call recording software powers Gong’s AI OS
Gong Engage: Personalized outreach and automated follow-ups
Every recorded call becomes a source of truth for engagement workflows. Gong Engage uses call data to:
- Personalize outreach based on real buyer needs and objections
- Trigger automated follow-ups when deals stall or key topics are discussed
- Orchestrate multi-channel engagement with context from every conversation
Gong Enable: Coaching and training at scale
Call recordings are transformed into coaching assets for enablement leaders. With Gong Enable, you can:
- Build onboarding programs using real calls from your top performers
- Identify skill gaps and tailor training to what actually drives results
- Track rep progress and improvement over time, using real conversation data
Gong Forecast: Fuel accurate, AI-driven revenue predictions
Accurate forecasting starts with a clean, up-to-date pipeline. Gong’s pipeline management powers Forecast by:
- Providing real-time deal data and risk signals for every opportunity
- Surfacing pipeline gaps, stage conversion rates, and win/loss trends
- Enabling AI-driven projections that reflect the true state of your business—not just gut feel
You get forecasts you can trust, with the confidence to make bold decisions and deliver results quarter after quarter.
Together, these applications turn pipeline management from a reporting chore into a strategic advantage—fueling engagement, enablement, and forecasting across your entire revenue engine.
See sales management in action
Key stages of the sales process: How Gong delivers real results
Challenge:
A leading B2B software company struggled with pipeline visibility. Deals were getting stuck, decision-makers weren’t always involved, and forecasting was more guesswork than science. Sales managers spent hours reconciling spreadsheets, while reps wasted time chasing down updates and manually entering data into the CRM. The result? Missed targets, stalled deals, and a lack of confidence in the numbers.
Solution:
The company implemented Gong’s sales pipeline management solution. Gong automatically captured every customer interaction—calls, emails, meetings—and mapped each deal to the correct pipeline stage. AI surfaced alerts for stalled deals, missing stakeholders, and pipeline risks. Managers and reps got real-time dashboards, actionable coaching insights, and accurate forecasting tools—all grounded in reality, not opinions.
Results:
- Increased pipeline visibility across every stage, with real-time updates and zero manual entry
- Reduced deal slippage by 30% through early risk detection and targeted interventions
- Improved forecast accuracy to within 5% of actuals, quarter after quarter
- Cut pipeline review prep time by 70%, freeing managers to focus on coaching and strategy
The company didn’t just see more deals close—they built a revenue engine that runs on truth, not guesswork.
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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FAQ
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Ready to turn every conversation into revenue?
See how Gong’s sales management software and Revenue AI Platform can help you:
- Gain complete pipeline visibility and eliminate manual data entry
- Identify and close at-risk deals faster with AI-powered insights
- Forecast revenue with confidence, accuracy, and speed
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