Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

January 27, 2020

SAN FRANCISCO – January 28, 2020 – Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, today announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices.

As a global award-winning leader, Sandler is focused on helping its customers with one of the biggest frustrations – shifting to data-driven sales training. Revenue intelligence, championed by Gong, uses AI to capture and understand the details of every customer interaction a salesperson has, both verbal and written, across every relevant channel and convert them into actionable insights for revenue leaders.

Sandler, with Gong, gets the backing of powerful analytics that prove through data the success of its unique methodology around the selling process. Its training empowers professionals to change behaviors, develop new attitudes, and improve techniques – shifts that can be hard to concretely link to better outcomes. Through Gong’s comprehensive platform, those practices are collected and analyzed so Sandler can put ROI metrics behind is training programs.

In 2019, BitSight Technologies, the market leading cybersecurity ratings company, invested in Sandler’s sales methodology and in Gong’s revenue intelligence technology and rolled the joint solution out to over 80 reps globally. “We chose Sandler to enable our team with sales fundamentals and advanced skills,” said Jim McInerny, VP of Worldwide Commercial Sales at BitSight. “With Gong, we were able to granularly track sales rep adherence to Sandler’s methodology and measure the effectiveness of the program overall. Since the new model has been in place, we have had two of the best quarters in the company’s history. With a repeatable process in place, we are able to quickly onboard and accelerate new rep productivity.”

“We are excited to offer Sandler customers the benefit of our AI-powered platform,” said Ryan Longfield, Chief Revenue Officer at Gong. “Going forward, users will be able to turn on the Sandler instance in Gong to see how their training investment is playing out in the field, during sales conversations and over email, and measure the ROI.”

“We are always looking to partner with organizations that keep us at the cutting edge of our client relationships and Gong allows us to do this with AI,” said David Mattson, CEO and President of Sandler Training. “We have decades of experience helping revenue and leadership teams succeed, but access to new technologies is enhancing the way we train, engage and sell. Gong allows us to use proven metrics to maintain our edge with our joint clients.”

For more information about what revenue intelligence can do for your business, visit www.gong.io, or www.sandler.com to learn more about Sandler’s available training programs.

About Gong

Gong enables revenue teams to realize their fullest potential by unveiling their customer reality. The patented Gong Revenue Intelligence Platform™ captures and understands every customer interaction, then delivers insights at scale, empowering revenue teams to make decisions based on data instead of opinions. Over 700 innovative companies like AutoDesk, Service Titan, KeepTruckin, Pinterest, LinkedIn, GE, Hubspot and Drift trust Gong to power their customer reality. With Gong, customers experience improved win rates, increased deal sizes, and accelerated employee ramp-times. Gong is a private company headquartered in San Francisco. For more information, visit www.gong.io or follow us on LinkedIn.

About Sandler Training

Sandler Training dominates the global training market through an unparalleled network of more than 250 training centers worldwide, serving organizations of all sizes, from small to medium-sized businesses to global enterprise organizations. Its business experts offer leading-edge expertise on a wide range of sales, sales management, leadership, and management topics. For more information about Sandler Training, please visit www.Sandler.com.

Recent Press Releases

New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

Global report also shows that teams that use AI as a core driver of revenue strategy are 65% more likely to increase win rates. Data also reveals that AI-driven teams generate 77% more revenue per representative – a six digit increase over those who don't. SAN FRANCISCO — December 4, 2025 — Gong, the leading Revenue AI company, today released its second annual State of Revenue AI report, revealing that AI has earned its seat at the revenue table. According to the report, seven in ten enterprise revenue leaders now trust AI to regularly make business decisions. This signals the technology’s evolution from a competitive edge that helped individuals gain efficiency into an essential for every level of the revenue organization. The data shows that these AI-powered decisions are bearing fruit: organizations embedding AI as a core driver of their go-to-market (GTM) strategy are outperforming their peers, being 65% more likely to increase win rates. The research, drawn from an analysis of 7.1 million sales opportunities across 3,600+ companies and a survey of more than 3,000 global revenue leaders, offers fresh insights into how revenue teams are adapting to economic shifts, embracing AI, and redefining productivity and growth for the year ahead. “Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder, Gong. “Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re reshaping entire GTM functions. The data shows us that the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.” AI as a Job-Shaper, Not a Job-Taker The report also highlights a shifting narrative around AI and the workforce: that AI is viewed less as a threat and more as a catalyst for transformation. When asked about the three-year impact of AI, 43% of respondents said they expect it to transform jobs without reducing headcount, making it the most common outlook. Only 28% anticipate job eliminations, while 21% foresee new revenue roles being created. Just 8% predict minimal impact. As revenue professionals increasingly implement AI technologies in their day-to-day activities, they are seeing its transformative power on their roles. In fact, leaders are prioritizing productivity and output of existing teams, with productivity now ranked as the number one growth strategy for 2026, up from fourth place last year. Key areas of change include: Reduced administrative time, like data entry, note-taking, CRM updates emerging as the top-ranked impact More customer-facing capacity, enabling more calls, meetings, and outreach Greater strategic and creative focus, such as account planning and deal strategy Better data-driven decision-making, driving engagement among revenue leaders AI Becomes a Strategic Partner in Revenue Growth Seven in ten enterprise revenue leaders now trust AI to regularly make business decisions, underscoring AI’s shift from experimentation to expectation. In 2025, the number of US companies using AI to forecast and measure strategic success increased 50% year over year. 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Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

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