Inside sales software that captures every customer interaction
What is inside sales software? An essential guide for modern revenue teams
Inside sales software is the backbone of today’s high-performing revenue organizations. At its core, it’s a platform that captures, analyzes, and organizes every customer interaction—calls, emails, meetings, and more—so your team can focus on selling, not manual admin. Why does this matter? Because in a world where every touchpoint counts, you need more than a CRM. You need actionable insights, real-time coaching, and a single source of truth that keeps your pipeline moving.
Why do businesses use inside sales software? Three reasons stand out:
- Productivity: It automates repetitive tasks, freeing up reps to spend more time with customers and less time on data entry.
- Visibility: Leaders get a clear, unbiased view of every deal, pipeline health, and rep performance—no more guessing.
- Consistency: It standardizes workflows, messaging, and coaching across teams, so every rep can sell like your best rep.
- Automatic call and meeting capture
- Conversation transcription and analysis
- AI-powered coaching and feedback
- Automated follow-up and task management
- Real-time pipeline and deal health dashboards
- Onboarding new reps: Accelerate ramp time with instant access to best-practice calls and coaching.
- Pipeline management: Spot at-risk deals, prioritize outreach, and keep forecasts grounded in reality.
- Sales coaching: Deliver targeted feedback based on real conversations, not just CRM notes.
- Cross-team alignment: Share insights across sales, marketing, and customer success to drive unified action.
See Gong in action
Inside sales software is used across industries—SaaS, financial services, telecom, B2B marketplaces—anywhere complex sales cycles and multi-touch buyer journeys demand precision and agility. It’s not just about recording calls. It’s about unlocking the full value of every customer interaction.
Why Gong takes a fundamentally different approach
While many inside sales solutions offer basic call capture and reporting, Gong reimagines what’s possible. Instead of just tracking activity, Gong’s AI OS for revenue teams listens to every conversation, learns what drives deals forward, and turns those signals into real-time guidance for your entire revenue team. It’s not just automation—it’s augmentation. You get the full truth of your pipeline, actionable insights at every stage, and AI agents that work alongside your team to drive productivity, predictability, and growth.
Why use Gong for inside sales software?
Gong isn’t just another sales tool. It’s your co-pilot for revenue growth. With Gong, you can:
- Capture and analyze every customer conversation—no more blind spots or missed signals.
- Automate follow-ups, CRM updates, and next steps so reps can focus on selling.
- Coach every rep with AI-powered insights, personalized scorecards, and real-world examples.
- Forecast revenue with confidence, using real-time pipeline data and deal risk analysis.
The experience is seamless. Gong’s AI agents are embedded in your daily workflows—no toggling, no IT headaches. Integrations with Salesforce, HubSpot, and your favorite collaboration tools mean you’re always working from a single source of truth. And with enterprise-grade security and governance, you can scale with confidence.
See Gong’s inside sales software solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
New reps ramp 60% faster with instant access to best-practice calls and AI-driven coaching.
Teams create 30% more opportunities by optimizing messaging and outreach based on real customer data.
Sales leaders hit 95% forecast accuracy by prioritizing deals with the highest likelihood to close.
Reps save hours each week on admin, follow-ups, and manual CRM updates—so they can focus on closing deals.
How does Gong’s inside sales software system work?
Get a living, breathing record of your entire sales motion—one that’s always up to date, always actionable, and always driving results. Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than inside sales software
Inside sales software is just one piece of the puzzle. Gong connects every customer interaction to your broader Revenue AI vision, so you can:
Unified data foundation
Capture 99% of customer data—calls, emails, meetings, and CRM—so nothing slips through the cracks.
AI-powered insights
Go beyond activity tracking. Get real-time recommendations, risk alerts, and coaching tips based on 3.5B+ sales interactions.
Embedded AI agents
Automate manual work, guide reps through deals, and surface next-best actions—right where your team works.
Enterprise-grade governance
Trust in built-in security, privacy, and compliance that scales with your business.
How Gong’s AI OS for revenue teams powers inside sales software
Inside sales software isn’t just a standalone solution—it’s part of fuels Gong’s Revenue AI Operating System. Here’s how it connects to every part of your revenue workflow:
Gong Engage: Powering personalized outreach and automated follow-ups
Inside sales data feeds directly into Gong Engage, enabling your team to:
- Craft hyper-personalized emails and sequences based on real conversation insights.
- Automate follow-ups and reminders so no opportunity slips through the cracks.
- Prioritize outreach using AI-driven signals—so reps focus on the deals most likely to convert.
Gong Enable: Transforming conversations into coaching and training assets
Every call and meeting becomes a learning opportunity with Gong Enable:
- Build a library of best-practice calls and objection-handling moments for onboarding and ongoing training.
- Deliver targeted coaching based on real-world scenarios, not just theory.
- Track rep progress and skill development with AI-powered scorecards and feedback.
Gong Forecast: Driving pipeline predictions and revenue accuracy
Inside sales software provides the data backbone for Gong Forecast:
- Analyze real-time pipeline health and deal progression—no more gut-feel forecasting.
- Identify at-risk deals and pipeline gaps before they impact your number.
- Generate accurate, data-driven revenue forecasts your leadership can trust.
With Gong, you’re not just capturing conversations—you’re orchestrating your entire revenue engine with precision and clarity.
See inside sales software in action
SpotOn: Increased win rates by 16% through productivity gains
Challenge: SpotOn, a leading point-of-sale software provider for SMBs, launched a new inside sales team to drive pipeline growth. The team faced a familiar challenge: they needed actionable insights to convert more opportunities, improve workflows, and hit ambitious revenue targets. With no established playbooks or proven processes, onboarding new reps and scaling productivity was a major hurdle.
Solution: SpotOn implemented Gong’s inside sales software to capture every call, analyze conversations, and automate follow-ups. Gong’s AI-powered platform delivered real-time coaching, personalized email generation, and pipeline visibility—all in one unified experience. Sales leaders used Smart Trackers to measure messaging quality, while reps leveraged AI-generated call briefs and follow-up emails to stay on top of every deal.
Results:
- 16% increase in win rates within three months
- 30% increase in revenue per rep
- 95% forecast accuracy—up 20% from previous methods
- 60% reduction in onboarding time for new hires
- 30% more opportunities created at the top of the funnel, with 20% higher conversion rates
"Gong’s AI is mind-blowing. In just three short months, I feel like I know more about what’s going on in my team’s sales cycle than I did in the previous nine months of working with them. Their productivity is incredible."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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- Accelerate rep onboarding and productivity
- Improve pipeline visibility and forecast accuracy
- Automate manual tasks so your team can focus on selling
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