Call software that turns every conversation into revenue
What is call software? An essential guide for revenue teams
Call software—sometimes called business calling platforms or cloud-based dialers—enables organizations to make, receive, record, and analyze phone calls over the internet. Unlike traditional phone systems, modern call software is built for flexibility, integration, and data capture. It’s the backbone of how sales, support, and customer success teams connect with prospects and customers in a digital-first world.
Why do businesses use call software? Three reasons stand out:
- Productivity at scale: Call software automates dialing, logging, and note-taking, so reps spend more time talking to buyers and less time on manual tasks.
- Visibility and compliance: Every conversation is recorded, transcribed, and stored securely—creating a complete audit trail and supporting regulatory requirements.
- Actionable insights: Advanced solutions use AI to analyze calls, surface trends, and coach reps in real time, turning every interaction into a learning opportunity.
- Automated dialing and call logging
- Call recording and transcription
- CRM integration for seamless data sync
- Real-time analytics and reporting dashboards
- Call coaching and quality monitoring
- Outbound sales: Powering high-volume prospecting and cold calling with auto-dialers and call lists.
- Customer support: Routing inbound calls, tracking resolutions, and ensuring quality service.
- Sales coaching: Reviewing call recordings to onboard new reps and upskill teams.
- Compliance and auditing: Maintaining a secure, searchable record of all customer conversations.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many call software solutions offer basic functionality—dialing, recording, and logging—Gong goes further. We believe the real value isn’t just in capturing calls, but in transforming every conversation into a strategic asset for your entire revenue team. Gong’s Revenue AI Platform doesn’t just record calls; it analyzes, contextualizes, and activates them across your go-to-market engine. The result? You don’t just have more data—you have more wins.
Why use Gong for call software?
Most call platforms stop at recording and storing conversations. Gong turns every call into actionable insight, powering productivity, predictability, and growth. With Gong, you can:
- Capture and transcribe every customer conversation automatically
- Surface deal risks and buying signals in real time
- Coach reps with AI-driven feedback based on real calls
- Sync call data seamlessly with your CRM and workflows
Gong’s call software is built for enterprise scale—secure, compliant, and designed for the way modern revenue teams work. AI-powered insights are embedded directly into your daily workflows, so you’re always one step ahead. Integrations with Salesforce, HubSpot, and leading business apps mean your data is always where you need it—no manual entry, no silos.
See Gong’s call software solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Reps spot buying signals and objections in real time, moving deals forward faster.
Managers get a complete view of pipeline health, based on actual conversations—not guesswork.
Onboarding is built on real call examples, shortening ramp time by up to three months.
Leaders review AI-scored calls, identify skill gaps, and deliver targeted feedback at scale.
How does Gong’s call software system work?
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than call software
Call recording is just the start. Gong’s Revenue AI Platform connects every conversation to your broader revenue strategy, giving you a unified, AI-powered operating system for growth.
Unified data foundation
Gong captures 99% of customer interactions—calls, emails, meetings—so you see the full picture.
AI-powered insights
Proprietary models trained on billions of sales interactions deliver unmatched accuracy and relevance.
Embedded AI agents
Specialized agents automate tasks, surface risks, and guide next steps—right where you work.
Enterprise-grade governance
Security, privacy, and compliance are built in, so your data is always protected.
How call software powers Gong’s AI OS
Every call is a signal. Here’s how Gong’s call software feeds the rest of your revenue engine:
Gong Engage: Personalize outreach and automate follow-ups
Call data flows directly into Gong Engage, powering smarter engagement workflows:
- Trigger personalized follow-up emails based on real call outcomes
- Sequence next steps automatically, so nothing falls through the cracks
- Use AI to suggest the right message at the right time for every prospect
Gong Enable: Turn calls into coaching and training assets
Every recorded call becomes a resource for enablement:
- Build onboarding programs with real-world call examples
- Identify top-performer behaviors and scale them across your team
- Deliver targeted coaching based on AI-analyzed call performance
Gong Forecast: Power pipeline predictions and deal risk assessment
Call insights feed directly into Gong Forecast, driving more accurate, data-backed predictions:
- Spot at-risk deals based on conversation signals—not just CRM stages
- Quantify pipeline health with AI-driven call analysis
- Increase forecast accuracy by up to 20% (based on real customer results)
Together, these integrations turn every call into a strategic advantage—helping you win more, faster, and with greater confidence.
See call software in action
Google: Standardizing sales data and accelerating performance
Challenge: Google’s revenue teams needed a way to unify sales data, evaluate performance at scale, and drive consistent growth across global teams. Disconnected call data and manual processes made it difficult to coach reps, forecast accurately, and align on strategy.
Solution: Google partnered with Gong to implement enterprise-grade call software that automatically records, transcribes, and analyzes every customer conversation. Gong’s AI-powered insights gave leaders and reps a standardized view of sales data, surfaced deal risks, and delivered actionable coaching recommendations—right in their daily workflows.
Results:
- Achieved a standardized, organization-wide view of sales data for the first time
- Accelerated deal cycles and improved win rates through real-time call insights
- Enabled every level of the org to evaluate performance and drive strategic initiatives
"Our partnership with Gong was that piece of magic we needed; it’s been complementary to how we evaluate our performance. At every level of our org, we now have a standardized view of our sales data, and having that is a game-changer."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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FAQ
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Ready to turn every conversation into revenue?
See how Gong’s call software and Revenue AI Platform can help you:
- Capture every customer conversation and surface actionable insights
- Coach reps and managers with AI-driven recommendations
- Drive predictable, repeatable growth across your revenue team
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