GONG HACKATHON
The Leading AI Platform for
Revenue Transformation
Join us for our virtual hackathon on May 24, 2024!
This no-code hackathon is open to anyone who is interested in participating collectively on a joint strategy, design, and development of a web experience that demonstrates the power of Gong’s AI.
About the Hackathon
Whether you’re a product expert, design guru, content wiz, or digital strategist, this is your chance to collaborate, ideate, and prototype alongside fellow innovators. During this hackathon, teams will have 3 hours to brainstorm and develop an actionable proposal that satisfy one of the following themes:
- Unlock the Full Potential of Your Revenue Team
- RevOps Transformation
- Accelerate and Grow Your Business
- Key Persona Adoption
The task at hand
Each team will get together and develop a pitch for their selected theme.
At the end of the hackathon, you should be ready to present the following:
- A cutting-edge web experience—you don’t have to build these, just showcase the idea through drawings, slides, or mockups to demonstrate your concept
- A strategic promotion plan
- An outline of measurable KPIs that tie back to individual OKRs
- A timeline of the execution plan for a Q2 launch
Judging Criteria
The Marketing Leadership Team will score each of the teams based on the following criteria (scale of 1-5 with 5 being the highest):
- Creativity & Innovation
Does the team showcase unique and innovative solutions to the problem statement or opportunities identified? - Ability to Execute
Does the idea translate into a tangible plan that demonstrates a clear and well-executed strategy? - Potential Impact
How big of an impact could the project have on the target persona(s)? How big of an impact could it have beyond the target community? - Scalability & Utility
What is the project’s potential for scalability and flexibility? Does the strategy accommodate future growth, changes, or additional features?
Hackathon Goals
We want to empower our team to work together, think big, and bring innovative ideas to life! Here are a few additional goals we hope to achieve in the process:
- Learn by doing
Engage in collaboration and tackle challenges hands- and heads-on. Through practical application and active participation, grasp new concepts and skills. - Catalyst for innovation
Spark creativity and breakthrough thinking by fostering an environment where participants are encouraged to explore new ideas, experiment across new channels, and challenge conventional wisdom. - Build a dream team
Form dynamic and diverse teams with complementary skills, backgrounds, and perspectives. Find synergy amongst teammates and leverage differing strengths and expertise to achieve shared objectives. - Address key opportunities
Explore pressing issues, gaps, or unmet needs and develop innovative solutions that have the potential to make a meaningful impact. Build solutions, with the goal of driving tangible outcomes.
Hackathon Themes
You may notice that the following hackathon themes align with Q2 campaign themes. This is by design!
By streamlining upcoming campaigns with hackathon themes, amplify the impact and reach of new initiatives and work with cross-functional partners to drive collectively toward shared goals.
Theme #1
Unlock the Full Potential of Your Revenue Team
We’ve consistently heard from our sales team that companies don’t know who Gong is, what our platform does, and how we’re different from other sales tools in the market.
For this theme, create a web experience and promotion plan that boosts awareness of Gong’s proprietary AI and demonstrates
how it unlocks the potential of revenue teams.
**This prompt ties into the Productivity GTM Play.
Primary Persona: Enablement
Secondary Persona: Sales Leaders / RevOps Leadership
TL;DR messaging: Harness AI-driven insights to focus coaching on high-impact and close skills gaps, accelerate ramp time with onboarding programs based on winning talk tracks and behaviors, and grow year over year by successfully landing strategic initiatives.
Problem (Awareness): Enablement leaders and managers struggle to measure the adoption and effectiveness of their onboarding, coaching, and training efforts.
Consequences (Awareness): Missed revenue targets, customer dissatisfaction, competitive disadvantage, inefficient use of resources
Our Solution (Consideration): Organizations can improve team productivity using Conversation Intelligence (primary app but also Forecast & Engage) to deliver real-time visibility, guidance, and actionable insights within a unified platform
Outcome (Decision): Increased revenue per FTE rep; improved AE participation rate (# people meeting quota); reduction in AE ramp time
Theme #2
RevOps Transformation
In today’s market, we are seeing the role and influence of the RevOps persona become more prominent. However, in the current economic environment, there is more pressure on Ops to justify the value of existing tools and new tools than ever before.
For this prompt, create a web experience and promotion plan that educates RevOps leaders on how Gong AI helps teams hit targets, streamline sales processes, and achieve measurable business outcomes.
**This prompt ties into the Predictability GTM Play.
Primary Persona: RevOps
Secondary Persona: Sales leaders
TL;DR Messaging: Use AI to spot revenue risk, drive revenue precision, and produce more accurate forecasts.
Problem (Awareness): Historically low seller productivity and economic headwinds are making it harder than ever before to generate predictable revenue.
Consequences (Awareness): The inability to generate predictable revenue hurts stakeholder (and shareholder) confidence leading to hiring freezes, pauses on pay increases and bonuses, and ultimately layoffs. Also, the inability to accurately predict revenue negatively impacts growth plans and strategic initiatives.
Our solution (Consideration): Gong Forecast helps organizations generate predictable revenue with precision pipeline management and forecasting. Leveraging AI built on top of customer interactions, Gong helps companies spot risk earlier, find methods to address that risk, and operate with excellence, helping customers generate predictable, sustainable growth.
Outcome (Decision): Increased Forecast accuracy (more predictable revenue).
Theme #3
Accelerate and grow your business
In the last quarter, we’ve noticed that we’re starting to rank higher for Sale Engagement terms (e.g. sales engagement, sales engagement platform, sales engagement AI), which indicates our growing authority in the space.
For this theme, create a web experience and promotion plan that demonstrates how Gong’s AI facilitates more thoughtful and effective interactions with prospects and leads.
**This prompt ties into the Growth GTM Play.
Primary Persona: CRO / Sales Leadership
Secondary Persona: CS Leadership
TL;DR messaging: Use AI to deliver exceptional customer experiences across your entire book of business to create, manage, convert, and grow revenue (i.e. create, land, expand)
Problem (Awareness): As deals continue to grow in complexity, revenue teams struggle to generate and convert high-quality pipeline and retain and expand existing customers.
Consequences (Awareness): Missed revenue targets, competitive disadvantage, low sales morale
Our Solution (Consideration): Organizations can efficiently create, manage, and convert pipeline using Engage (primary app but also Conversation Intelligence) to prioritize smarter, personalize with ease, and collaborate seamlessly, leveraging one unified platform across the entire customer lifecycle.
Outcome (Decision): Win rate and $ pipeline generated per headcount and retention
Theme #4
Key Persona Adoption
When the key personas of RevOps, Enablement, and Sales leaders use Gong weekly, the likelihood of churn drops from 42% to 13%. Explore ways to promote how these key personas can use Gong (and its AI) to: (1) achieve the outcomes promised during pre-sales and (2) develop habits that build healthy adoption.
For this prompt, create a web experience that onboards customers to existing (and new) AI features, to support the goal of upsell and renewal opportunities.
** This prompt focuses on taking the first 3 themes, from pre-sales to post-sales.
Primary Persona: RevOps, Enablement, Sales Leaders
TL;DR Messaging: Improve onboarding to develop habits that build healthy company-wide adoption of Gong’s platform and uplevel customer usage of AI-features from beginner-level behaviors to advanced.
Ready to join in on the fun?
If you’d like to participate, please sign up before Thursday, May 9, 2024 at 5PM PT.
Once sign-ups are complete, we’ll announce teams, share next steps, and send calendar holds.
Hackathon Prizes 🎉
In addition to seeing your idea come to life on the main Gong website and a shoutout from Amit in #captainz-log, we have some pretty sweet prizes. Every participant will receive an exclusive, limited-edition Gong hackathon t-shirt for taking part. But that’s just the beginning! The real thrill awaits our winners, who will walk away with not just bragging rights, but also $100 gift card for rising about the rest.