Automatically record, log, and track calls in Salesforce with Gong's AI OS for revenue teams
What is call recording software? An essential guide for revenue teams
Call recording software captures, stores, and analyzes voice conversations between your team and customers. It’s more than just a digital tape recorder—modern solutions automatically log calls, transcribe conversations, and connect activity data to your CRM, giving you a full picture of every customer interaction.
Why do businesses use call recording software? Three reasons stand out:
- Data accuracy: Manual note-taking is error-prone. Automated call recording ensures every conversation is captured in full, with nothing lost or misremembered.
- Coaching and compliance: Recorded calls allow managers to coach reps based on real conversations and help organizations meet regulatory requirements for recordkeeping.
- Pipeline visibility: By linking calls to CRM records, teams gain a real-time view of deal progress, buyer engagement, and risk signals—without relying on rep memory or manual updates.
- Automatic call capture and storage
- Transcription and keyword search
- CRM integration for activity logging
- Analytics dashboards and reporting
- Role-based access controls and compliance tools
- Sales coaching: Managers review real calls to provide targeted feedback and replicate winning behaviors.
- Pipeline management: Revenue teams track deal health and buyer engagement by analyzing call activity linked to opportunities.
- Quality assurance: Enablement and compliance teams audit calls for process adherence and regulatory requirements.
- Market intelligence: Product and marketing teams surface customer needs, objections, and competitor mentions directly from call data.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many call recording solutions simply capture audio and store it, Gong’s AI OS for reveneu teams transforms every conversation into actionable insight. Instead of just logging calls, Gong analyzes every interaction, connects it to your pipeline, and empowers your team to act on what matters most—at scale, in real time.
Why use Gong for call recording and Salesforce integration?
Gong’s approach to call recording goes beyond basic activity tracking. With Gong, you’re not just collecting data—you’re unlocking a new level of revenue intelligence that drives real business outcomes.
With Gong, you can:
- Automatically record, transcribe, and log every customer call directly into Salesforce—no manual entry required
- Surface actionable insights from conversations, like pricing discussions, competitor mentions, and next steps
- Generate out-of-the-box reports and dashboards that connect rep behavior to win rates and deal outcomes
- Enable proactive coaching and pipeline management with real-time alerts and AI-driven recommendations
The experience is seamless. Gong’s integration with Salesforce means your team’s activity data is always up to date, searchable, and mapped to the right accounts, contacts, and opportunities. No more chasing reps for updates or reconciling spreadsheets—just a single source of truth, always at your fingertips.
See Gong’s call recording solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Every customer-facing call is automatically recorded, transcribed, and linked to the right Salesforce record—no extra steps for your team.
Managers and RevOps leaders use Gong’s dashboards to see which deals are on track, which are at risk, and where coaching is needed—based on real call data, not guesswork.
Get notified when critical topics (like pricing or competitors) come up in early-stage deals, so you can intervene before risks become losses.
Enablement leaders review calls to identify best practices, coach reps, and shorten ramp time—all with searchable transcripts and AI-powered highlights.
How does Gong’s call recording system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than call recording
Call recording is just the beginning. Gong’s Revenue AI Platform unifies all your customer interactions—calls, emails, meetings, and CRM data—into a single, actionable system that powers every revenue workflow.
Unified data foundation
Gong captures and organizes 99% of customer interaction data, giving you a complete, unbiased view of your pipeline and team performance.
AI-powered insights
Proprietary AI models analyze every conversation for risks, opportunities, and trends—so you can act before deals slip away.
Embedded AI agents
Gong’s AI agents automate manual tasks, deliver real-time coaching, and orchestrate next steps across your revenue team.
Enterprise-grade governance
Security, privacy, and compliance are built in—so you can scale with confidence, no matter your industry or region.
How call recording powers Gong’s AI OS
Call recording isn’t just about compliance or note-taking—it’s the engine that drives Gong’s Revenue AI Operating System. Here’s how your recorded conversations fuel every part of your revenue workflow:
Gong Engage: Powering personalized outreach and follow-up
Gong’s call recording data feeds directly into engagement workflows, enabling:
- Hyper-personalized follow-ups based on real conversation context
- Automated reminders for next steps, so nothing falls through the cracks
- AI-driven recommendations for timing, messaging, and channel—so reps always know what to do next
Gong Enable: Transforming calls into coaching and training assets
Every recorded call becomes a resource for enablement and coaching:
- Identify top-performer behaviors and replicate them across the team
- Build onboarding programs using real customer conversations
- Provide targeted feedback with AI-generated call summaries and scorecards
Gong Forecast: Fueling pipeline predictions and deal risk assessment
Call activity is the most reliable predictor of deal health. Gong uses call data to:
- Automatically update pipeline stages and opportunity health in Salesforce
- Flag deals at risk based on engagement patterns, topic coverage, and buyer signals
- Deliver forecast accuracy that’s grounded in reality—not rep optimism or incomplete CRM entries
With Gong, you don’t just record calls—you turn every conversation into a strategic asset that powers your entire revenue operation.
See call recording in action
Gong for Salesforce: Real-world results from revenue teams
Challenge: Revenue teams struggled with incomplete CRM data, manual call logging, and limited visibility into rep activity. Managers couldn’t see which deals were at risk, and enablement leaders lacked the insights needed to coach effectively. Hours were lost to manual data entry, and pipeline reviews relied on guesswork, not facts.
Solution: Gong for Salesforce automatically recorded every customer call, logged activity data directly into Salesforce, and provided out-of-the-box dashboards for pipeline and competitive analysis. The integration enabled:
- Seamless capture and transcription of all sales calls
- Automated logging of calls, topics, and rep stats to the right Salesforce records
- Real-time alerts for pricing discussions, competitor mentions, and missing next steps
- Customizable reports and dashboards for pipeline health, win rates, and rep performance
Results:
- Countless hours saved on manual call logging and note-taking
- Complete, up-to-date activity data in Salesforce—no more chasing reps for updates
- Managers and RevOps leaders gained instant visibility into deal progress, risks, and coaching opportunities
- Teams leveraged Gong’s insights to improve win rates, increase average deal size, and drive revenue per rep
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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FAQ
Frequently asked questions about call recording software
Ready to turn every conversation into revenue?
See how Gong’s call recording and Revenue AI Platform can help you:
- Capture every customer interaction—no manual effort, no missed details
- Coach your team with real data and drive consistent pipeline execution
- Forecast with confidence, using the full truth of your customer conversations
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