Unlock revenue growth with Gong's sales enablement software
What is sales enablement software? An essential guide for revenue teams
Sales enablement software is the backbone of modern revenue organizations. At its core, it’s a category of technology designed to equip sales teams with the resources, content, training, and insights they need to engage buyers, close deals, and drive predictable growth. But what does that really mean in practice? Let’s break it down.
Sales enablement software centralizes and delivers the right content, training, and coaching to sellers at the moment they need it—whether they’re onboarding, prepping for a call, or navigating a complex deal. It connects enablement leaders, managers, and reps across the revenue engine, ensuring everyone is aligned on messaging, methodology, and best practices. The result? Faster ramp times, more consistent execution, and measurable impact on pipeline and revenue.
Why do businesses use sales enablement software? Three reasons stand out:
- Accelerate seller ramp and productivity: New hires get up to speed faster with on-demand access to training, call libraries, and proven talk tracks. No more waiting for shadowing opportunities or sifting through scattered resources.
- Drive consistency and alignment: Enablement teams can roll out new messaging, methodologies, and content at scale—ensuring every rep delivers a unified, high-impact buyer experience.
- Measure and optimize impact: With built-in analytics, leaders can track adoption, coaching effectiveness, and the direct link between enablement programs and closed-won revenue. No more guessing what’s working.
- Content management and distribution
- Call recording and conversation intelligence
- Training and certification workflows
- Coaching and feedback tools
- Performance analytics and dashboards
- Onboarding and ramp: Deliver structured, role-based learning paths and real-world call examples to new reps.
- Coaching and skill development: Managers review calls, provide targeted feedback, and track progress over time.
- Content delivery: Reps access the latest decks, one-pagers, and competitive intel right from their workflow.
- Pipeline and deal analysis: Revenue leaders connect enablement activities to pipeline health, win rates, and forecast accuracy.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many sales enablement solutions offer basic content delivery and training modules, Gong redefines what’s possible. Instead of just managing resources, Gong captures the full reality of every customer interaction—calls, emails, meetings, and more—then turns that data into actionable insights, coaching, and automation. The difference? You’re not just enabling reps. You’re orchestrating your entire revenue engine with the truth of the customer at the center.
Why use Gong for sales enablement software?
Gong’s sales enablement solution goes beyond checklists and content repositories. It empowers you to:
- Ramp new hires faster with real-world call libraries and AI-powered onboarding paths
- Deliver consistent messaging and methodology across every rep, every deal
- Coach at scale with automated call scoring, targeted feedback, and performance tracking
- Tie enablement programs directly to pipeline impact and revenue outcomes
With Gong, you get a unified platform that’s built for the way modern revenue teams work. AI agents surface what’s working (and what’s not), automate manual tasks, and guide managers to coach where it matters most. Integrations with your CRM, calendars, and collaboration tools mean your team is always working with the latest data—no toggling, no guesswork, no missed opportunities.
See Gong’s sales enablement software solution in action
What does this look like in practice? Here’s how ambitious revenue teams use Gong every day:
New hires access a curated library of top-performing calls, learn proven talk tracks, and complete AI-powered certifications—all before their first customer meeting.
Enablement leaders roll out new product messaging or sales methodologies, then track adoption and effectiveness in real time across every region and team.
Managers review AI-scored calls, pinpoint coaching opportunities, and deliver targeted feedback that actually moves the needle on performance.
Revenue leaders connect enablement programs to pipeline creation, win rates, and forecast accuracy—finally showing the business impact of every initiative.
How does Gong’s sales enablement software system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales enablement software
Gong’s sales enablement solution is just one piece of the Revenue AI vision. By connecting enablement, engagement, and forecasting in a single platform, Gong gives you:
Unified data foundation
Every customer interaction, every coaching moment, every piece of content—captured and connected in one place.
AI-powered insights
Purpose-built models surface what’s driving performance, where reps are getting stuck, and which enablement programs deliver ROI.
Embedded AI agents
Automate manual tasks, deliver personalized coaching, and ensure reps always have the right resources at their fingertips.
Enterprise-grade governance
Security, privacy, and compliance are built in—so you can scale enablement globally with confidence.
How sales enablement software powers Gong’s AI OS
Gong Engage: Turn enablement into personalized engagement
Gong’s enablement data feeds directly into engagement workflows, so reps can:
- Personalize outreach with proven messaging and talk tracks
- Automate follow-ups based on real buyer signals and deal stage
- Sequence content and training assets to match each prospect’s journey
Gong Enable: Transform interactions into coaching and training assets
Every captured call, email, and meeting becomes a coaching opportunity. With Gong Enable, you can:
- Build training modules from real-world examples and top-performer calls
- Certify reps on new messaging, products, or methodologies
- Track skill development and coaching impact over time
Gong Forecast: Power pipeline predictions with enablement data
Enablement activity isn’t just about training—it’s a leading indicator of deal health and forecast accuracy. With Gong Forecast, you can:
- Analyze which enablement programs drive pipeline creation and progression
- Identify at-risk deals based on rep behavior and skill gaps
- Improve forecast accuracy by connecting enablement to revenue outcomes
Again and again, it comes down to the same thing: when enablement, engagement, and forecasting are connected, you stop guessing—and start winning.
See sales enablement software in action
Highspot: Accelerating sales methodology adoption with Gong
Challenge: Highspot, a leading sales enablement software company, needed to roll out a new sales methodology across their global team. They faced the classic challenges: fragmented training, inconsistent adoption, and the need to prove impact quickly in a shifting market.
Solution: By integrating Gong with their own platform, Highspot created a seamless training experience. They used Gong call snippets to show real-world examples, implemented Gong Academy rubrics for consistent coaching, and leveraged Gong’s trackers to monitor adoption and effectiveness—without adding manual overhead.
Results:
- Reps ramped faster and adopted new messaging with confidence, thanks to real-world call examples and peer learning
- Managers delivered targeted coaching using the same rubrics reps would be scored against in the field, bridging training and real-world execution
- Enablement leaders tracked adoption and content usage in real time, quickly identifying gaps and iterating on programs
- The onboarding program was updated instantly with the new methodology, accelerating productivity for new hires
- Highspot’s revenue team aligned around a single source of truth, driving clarity, consistency, and measurable impact on pipeline and performance
"We utilize trackers for our sales methodology to track by segment. We have also been able to show that by utilizing the methodology that win rates increase by 7%."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
Trusted by 5000+ customers
Resource Hub
Related resources for sales enablement software and revenue AI
Explore more in-depth guides, resources, and blog posts:
FAQ
Frequently asked questions about sales enablement software
Ready to turn every conversation into revenue?
See how Gong’s sales enablement software and AI OS for revenue teams can help you:
- Ramp new hires faster and drive consistent execution
- Deliver coaching and content that actually moves the needle
- Connect enablement programs directly to pipeline and revenue outcomes
Loading form...