Sales analytics software that turns every interaction into revenue
What is sales analytics software? An essential guide for revenue teams
Sales analytics software is the backbone of modern revenue operations. At its core, it collects, organizes, and analyzes sales data from every touchpoint—calls, emails, meetings, CRM entries, and more. But it’s more than just dashboards and charts. The right platform transforms raw data into actionable insights, helping sales, RevOps, and leadership teams spot trends, forecast accurately, and drive smarter decisions.
Why do businesses use sales analytics software? Three reasons stand out:
- Drive predictable growth: By surfacing patterns in pipeline, win rates, and buyer behavior, analytics software helps leaders forecast with confidence and invest in the right places.
- Unify fragmented data: Sales data lives everywhere—CRM, spreadsheets, call logs, emails. Analytics software brings it together, creating a single source of truth for your revenue team.
- Accelerate decision making: With real-time insights, teams can quickly identify what’s working, where deals are stalling, and which reps need coaching—so you can act before it’s too late.
- Automatic activity capture (calls, emails, meetings)
- Real-time pipeline and deal stage visualization
- Customizable reporting and dashboards
- Integration with CRM, email, and calendar platforms
- AI-powered insights and recommendations
- Pipeline management: Track every deal from first touch to closed-won, with clear visibility into stage progression and risk.
- Performance reporting: Measure rep activity, conversion rates, and quota attainment to coach and optimize team results.
- Forecasting: Use historical data and real-time signals to predict revenue outcomes with confidence.
- Customer engagement analysis: Understand which interactions drive deals forward—and which stall them—so you can replicate success.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many sales analytics solutions offer basic reporting and dashboards, Gong’s AI OS for revenue teams goes further. Instead of just visualizing past activity, Gong captures the full truth of every customer interaction and uses AI to turn it into real-time guidance, orchestration, and insight. The result? You stop guessing—and start winning.
Why use Gong for sales analytics software?
Gong’s approach to sales analytics is built for ambitious revenue teams who want more than static reports. With Gong, you get a unified platform that captures every interaction, analyzes it with domain-specific AI, and delivers insights that drive action—not just observation.
With Gong, you can:
- See the complete picture—every call, email, and meeting, automatically captured and analyzed
- Get real-time pipeline health and deal risk signals, not just lagging indicators
- Coach reps with precision, using AI to pinpoint exactly where they can improve
- Forecast with confidence, leveraging predictive analytics grounded in actual buyer behavior
The experience is seamless. Gong integrates with your CRM, sales engagement, and collaboration tools—no toggling, no manual uploads. AI agents are embedded in your daily workflows, surfacing the next best action, coaching tips, and deal insights right when you need them. And with enterprise-grade governance, your data stays secure and compliant.
See Gong’s sales analytics solution in action
AI Deal Monitor flags stalled deals and signals when buyer engagement drops, so you can intervene before it’s too late.
AI Call Reviewer analyzes every conversation, surfacing coaching moments and onboarding insights for managers and reps.
AI Revenue Predictor analyzes pipeline signals in real time, giving leaders a clear, data-backed forecast—no more spreadsheet guesswork.
Unified dashboards and collaborative features ensure sales, marketing, and customer success are always on the same page, working from the same data.
How does Gong’s sales analytics system work?
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than sales analytics software
Sales analytics is just the beginning. Gong’s Revenue AI Platform connects your analytics to a broader vision—turning every interaction into a strategic advantage.
Unified data foundation
Capture 99% of customer data—across calls, emails, meetings, and CRM—for a truly complete view.
AI-powered insights
Domain-specific models trained on billions of interactions surface patterns, risks, and opportunities you can act on.
Embedded AI agents
AI Tasker, AI Deal Predictor, and others work alongside your team, guiding actions and automating manual work.
Enterprise-grade governance
Security, privacy, and compliance are built in, so your data is always protected.
How sales analytics software powers Gong’s AI OS
Sales analytics is the engine behind Gong’s Revenue AI Operating System. Here’s how it fuels each core solution:
Gong Engage: Personalize every outreach and automate follow-up
Sales analytics data feeds directly into Gong Engage, enabling:
- Personalized outreach based on real buyer signals, not just static lists
- Automated follow-ups triggered by deal stage, engagement level, or risk signals
- Dynamic sequencing that adapts as deals progress, so reps never miss a beat
Gong Enable: Transform analytics into coaching and training assets
Analytics insights become actionable coaching in Gong Enable:
- Identify top-performing behaviors and replicate them across the team
- Surface real call examples for onboarding and skill development
- Deliver targeted feedback and training based on real interaction data
Gong Forecast: Data-driven pipeline predictions and risk assessment
Accurate sales tracking is the foundation of reliable forecasting:
- Analyzes every deal’s activity, engagement, and risk signals to predict pipeline health and forecast revenue with confidence.
- Surfaces at-risk deals and stalled opportunities before they impact your number.
- Delivers real-time, AI-powered forecast recommendations—so you can commit with conviction, not hope.
Together, these applications turn sales tracking from a passive record-keeping exercise into an active driver of revenue growth, team performance, and strategic alignment.
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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Ready to turn every conversation into revenue?
See how Gong’s sales analytics software and Revenue AI Platform can help you:
- Capture every customer interaction automatically
- Visualize your pipeline and deal health in real time
- Drive predictable, scalable revenue growth
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