Revenue operations software built for predictable growth
What is revenue operations software? An essential guide for modern revenue teams
Revenue operations software is the backbone of high-performing go-to-market organizations. At its core, this category of software unifies sales, marketing, customer success, and enablement teams by connecting data, processes, and workflows across the entire revenue engine. Why does this matter? Because today’s B2B buying journeys are complex—touchpoints are scattered, data is siloed, and teams often work in isolation. Revenue operations software brings order to the chaos, giving you a single source of truth and the operational agility to drive consistent, predictable growth.
Why do businesses use revenue operations software? Three reasons stand out:
- Alignment across teams: By centralizing data and workflows, revenue operations software breaks down silos between sales, marketing, and customer success. Everyone works from the same playbook, so you can execute strategy with confidence.
- Data-driven decision making: With all your pipeline, customer, and performance data in one place, leaders can spot trends, forecast accurately, and act on real insights—not gut feelings.
- Scalable, repeatable processes: Revenue operations software automates manual tasks, standardizes best practices, and enables your team to scale what works—without reinventing the wheel every quarter.
- Unified pipeline and forecast management
- Automated data capture from calls, emails, and meetings
- AI-powered analytics and reporting
- Workflow automation and task orchestration
- Role-based access and data governance
- Pipeline management: Visualize, track, and optimize every deal from first touch to closed-won.
- Forecasting: Predict revenue outcomes with greater accuracy using real-time data and AI models.
- Performance coaching: Identify coaching opportunities and replicate top-performer behaviors across your team.
- Cross-team collaboration: Align sales, marketing, and customer success around shared goals, metrics, and processes.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many revenue operations solutions offer basic data aggregation and reporting, Gong reimagines the category with a bold philosophy: capturing the full truth of customer interactions—not just CRM fields or activity logs. Instead of relying on incomplete, biased, or manually-entered data, Gong’s Revenue AI Platform automatically captures and analyzes every conversation, email, and meeting. The result? You get a living, breathing system of record that reflects what’s actually happening in your pipeline—no more guesswork, no more blind spots.
Why use Gong for revenue operations software?
Gong isn’t just another dashboard or reporting tool. It’s a complete operating system for revenue teams, purpose-built to drive productivity, predictability, and growth. With Gong, you can:
- Unify all your customer interaction data—calls, emails, meetings, CRM, and more—in one platform
- Surface actionable insights with AI agents trained on 3.5B+ sales interactions
- Automate workflows, from deal reviews to coaching to pipeline updates, so your team can focus on selling
- Forecast with confidence using real-time pipeline signals and predictive analytics
You’ll notice the difference from day one. Gong’s intuitive interface, seamless integrations, and embedded AI agents mean you spend less time wrangling data and more time driving impact. No more toggling between tools, no more manual data entry, no more “shadow systems.” Just clarity, speed, and results.
See Gong’s revenue operations software solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Get a real-time, 360-degree view of your pipeline, deal progress, and team activity—all in one place.
Move beyond best guesses with AI-powered predictions that factor in every customer signal and risk indicator.
Spot stalled deals, identify at-risk opportunities, and coach reps with targeted, data-driven recommendations.
Share insights, playbooks, and best practices across sales, marketing, and customer success to drive consistent execution.
How does Gong’s revenue operations software system work?
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than revenue operations software
Gong’s revenue operations solution is just one part of a broader vision: transforming how revenue teams operate in the era of AI. Here’s how it fits into the bigger picture:
Unified data foundation
Gong captures and connects every customer touchpoint, creating a holistic view of your revenue engine.
AI-powered insights
Purpose-built models surface trends, risks, and opportunities you’d otherwise miss—so you can act faster and smarter.
Embedded AI agents
From deal monitoring to email composition, AI agents work alongside your team to automate high-impact tasks.
Enterprise-grade governance
Security, compliance, and privacy controls are built in, so you can scale with confidence.
How revenue operations software powers Gong’s AI OS
Revenue operations is the connective tissue of the Gong Revenue AI Platform. Here’s how it fuels every application:
Gong Engage: Turn insights into personalized engagement
Revenue operations data feeds directly into Gong Engage, enabling:
- Hyper-personalized outreach based on real customer conversations
- Automated follow-ups triggered by deal stage, risk, or buyer signals
- Seamless handoffs between sales, marketing, and customer success for a unified customer experience
Gong Enable: Transform data into coaching and training
The insights captured by revenue operations software become the foundation for:
- Targeted onboarding and ramp programs based on real-world interactions
- Automated coaching recommendations for managers and reps
- Data-driven content libraries and playbooks that reflect what actually works in your market
Gong Forecast: Power accurate, real-time revenue predictions
Revenue operations software provides the critical data stream for:
- Pipeline health assessments and risk scoring at every stage
- AI-driven forecast rollups that factor in deal momentum and buyer engagement
- Early warning systems for stalled or at-risk deals, so you can intervene before it’s too late
Together, these applications turn your revenue operations data into a competitive advantage—helping you win more, faster, and with greater predictability.
See revenue operations software in action
ADP: Boosting enterprise win rates and accelerating growth
Challenge: ADP, a global leader in human capital management, faced fragmented sales data, inconsistent coaching, and limited visibility into deal progress across their large, distributed sales organization. Sales leaders struggled to understand what was happening in the field, making it difficult to coach effectively and drive consistent results at scale.
Solution: ADP implemented Gong’s revenue operations software to unify customer interaction data, automate deal tracking, and empower managers with real-time insights. Leaders used Gong’s deals board and AI-generated call summaries to instantly access the status of any deal—without relying on rep self-reporting. This enabled more productive coaching conversations, standardized best practices, and improved alignment across teams.
Results:
- Increased enterprise win rates and average deal value (ACLV)
- Reduced time spent on manual data entry and deal reviews
- Enhanced coaching effectiveness, leading to higher rep productivity and faster ramp times
"Working with Gong gives me the confidence that I'm working with an industry leader that's thinking about what comes next."
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What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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See how Gong’s revenue operations software and AI OS for revenue teams can help you:
- Unify your data and workflows for complete pipeline visibility
- Automate manual tasks and focus your team on high-impact activities
- Forecast with confidence and drive predictable growth
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