Revenue management software that turns every conversation into revenue
What is revenue management software? An essential guide for revenue teams
Revenue management software is a category of business technology designed to help organizations capture, analyze, and act on all the data that drives revenue — from customer calls and emails to pipeline metrics and deal progress. At its core, revenue management software brings together disparate data sources, automates manual tracking, and delivers actionable insights to sales, RevOps, and leadership teams.
Why do businesses use revenue management software? Three reasons stand out:
- Visibility and control: It gives leaders a clear, real-time view of pipeline health, deal status, and forecast accuracy — no more flying blind or chasing down spreadsheets.
- Productivity and automation: It automates data capture and reporting, freeing up reps and managers to focus on selling, coaching, and strategy instead of manual admin work.
- Alignment and accountability: It unifies GTM teams around a single source of truth, making it easier to spot risks, coach reps, and drive consistent execution across the revenue engine.
- Automatic capture of calls, emails, and meetings
- CRM integration for opportunity and contact syncing
- AI-powered deal and pipeline analytics
- Forecasting and pipeline health dashboards
- Automated alerts and risk detection
- Pipeline management: Track every opportunity, stage, and risk in real time
- Forecasting: Build accurate, data-driven revenue forecasts without manual guesswork
- Coaching and enablement: Identify coaching moments and replicate winning behaviors across the team
- Deal execution: Spot at-risk deals, automate next steps, and accelerate velocity
See Gong in action
Revenue management software is used by sales teams, RevOps, enablement, and customer success organizations in industries like SaaS, financial services, telecom, and any business where revenue depends on complex, multi-touch sales cycles. The right solution doesn’t just report on the past — it helps you shape the future.
Why Gong takes a fundamentally different approach
While many revenue management solutions offer basic data capture and reporting, Gong takes a fundamentally different approach. Instead of just aggregating CRM data or logging calls, Gong’s Revenue AI Platform captures the full truth of every customer interaction, analyzes it with specialized AI, and turns it into real-time guidance and action for every member of your revenue team. It’s not just about more data — it’s about actionable insight, orchestration, and impact.
Why use Gong for revenue management software?
Gong is built for ambitious revenue teams who want more than dashboards and reports. With Gong, you can:
- Capture 99% of customer interactions automatically — calls, emails, meetings, and more
- Unify your GTM teams around a single source of truth for pipeline, deals, and coaching
- Get AI-powered insights that surface deal risks, forecast changes, and next best actions
- Drive measurable impact: higher win rates, faster ramp, and more predictable growth
The experience is seamless. Gong’s AI agents work behind the scenes to automate manual work, surface what matters, and embed guidance directly into your daily workflows. Integrations with Salesforce, HubSpot, and your existing tech stack mean you don’t have to rip and replace — you just get more value from the data you already have.
See Gong’s revenue management solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
Leaders and reps see every deal, stage, and risk in real time — no more guessing or chasing updates
RevOps teams build forecasts based on actual deal signals, not just CRM fields or gut feel
Managers identify what top performers do differently and coach the middle with targeted, data-driven feedback.
Reps get automated alerts for stalled deals, missing next steps, or lack of decision-maker engagement, so nothing falls through the cracks.
How does Gong’s revenue management system work?
Here’s what happens behind the scenes:
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than revenue management software
Gong’s revenue management solution is just one part of a broader Revenue AI vision — a unified operating system for the entire go-to-market organization.
Unified data foundation
Capture and connect every customer touchpoint, from first call to renewal, across sales, CS, and marketing.
AI-powered insights
Purpose-built AI models turn unstructured data into guidance, predictions, and automation.
Embedded AI agents
Specialized agents work inside your workflows to automate tasks, flag risks, and orchestrate next steps.
Enterprise-grade governance
Security, privacy, and compliance are built in, so you can scale with confidence.
How revenue management software powers Gong’s AI OS
Revenue management is the backbone of Gong’s AI Operating System. Here’s how it fuels every part of your revenue engine:
Gong Engage: Turn insights into personalized outreach
Revenue management data feeds directly into Gong Engage, enabling your team to:
- Personalize outreach based on real-time deal and account signals
- Automate follow-ups and next steps to keep deals moving
- Prioritize accounts and contacts with the highest likelihood to convert
Gong Enable: Transform data into coaching and training
Every interaction captured by revenue management software becomes a coaching asset in Gong Enable:
- Identify top-performer behaviors and replicate them across the team
- Deliver targeted training based on real call and deal data
- Shorten ramp time for new hires with proven playbooks
Gong Forecast: Drive accurate, AI-powered predictions
Revenue management data is the foundation for Gong Forecast:
- Build forecasts based on actual deal progress and buyer signals, not just CRM fields
- Spot at-risk pipeline and intervene before it’s too late
- Give leadership confidence in every number — with transparency and auditability
Revenue management isn’t just a feature — it’s the connective tissue that powers every workflow, insight, and action in the Gong Revenue AI Platform.
See revenue management software in action
Google: Standardizing sales data for global alignment and growth
Challenge: Google’s sales teams operated in silos, with fragmented data and inconsistent visibility into pipeline, deal progress, and rep performance. Leaders struggled to get a unified view of what was happening across regions and teams, making it difficult to coach effectively, forecast accurately, or drive consistent execution.
Solution: Google implemented Gong’s revenue management software to automatically capture every customer interaction, unify data across teams, and deliver AI-powered insights at every level of the organization. With Gong, Google’s sales leaders gained a standardized view of sales data, automated deal tracking, and real-time coaching opportunities — all in one platform.
Results:
- Achieved a single source of truth for pipeline, deal health, and rep activity across global teams
- Reduced manual reporting and admin time, freeing up hours per week for both reps and managers
- Enabled data-driven coaching and strategic alignment, leading to faster deal cycles and improved win rates
"Our partnership with Gong was that piece of magic we needed; it’s been complementary to how we evaluate our performance. At every level of our org, we now have a standardized view of our sales data, and having that is a game-changer."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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Ready to turn every conversation into revenue?
See how Gong’s revenue management software and Revenue AI Platform can help you:
- Capture every customer interaction and unify your data
- Surface actionable insights to drive pipeline, forecasting, and coaching
- Accelerate growth with AI-powered automation and orchestration
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