Revenue intelligence software that captures every customer interaction
What is revenue intelligence software? An essential guide for revenue teams
Revenue intelligence software is a category of technology that automatically captures, analyzes, and surfaces insights from every customer interaction—calls, emails, meetings, and more. It’s designed to give revenue teams a complete, unbiased view of their pipeline, deals, and customer relationships. Why does this matter? Because the days of relying on manual notes, scattered spreadsheets, and gut feel are over. In today’s market, you need real-time, data-backed answers to drive growth and predictability.
Why do businesses use revenue intelligence software? Three reasons stand out:
- Complete visibility: It captures every customer touchpoint, so you’re never guessing about deal status or rep activity.
- Actionable insights: AI-driven analysis uncovers patterns, risks, and opportunities you’d otherwise miss—helping you coach reps, forecast accurately, and spot churn before it happens.
- Alignment and efficiency: It unifies data across sales, customer success, and marketing, breaking down silos and streamlining workflows.
- Automated call and meeting recording
- AI-powered transcription and sentiment analysis
- Deal and pipeline health scoring
- Real-time coaching and feedback tools
- Integration with CRM and productivity platforms
- Sales coaching: Identify what top performers do differently and replicate those behaviors across the team.
- Pipeline management: Spot at-risk deals, stalled opportunities, and forecast with confidence.
- Customer success: Surface renewal and expansion risks by analyzing customer conversations.
- Go-to-market alignment: Share insights across sales, marketing, and product to inform messaging and strategy.
See Gong in action
In this self-guided tour, discover key features that sales teams and leaders love.
Why Gong takes a fundamentally different approach
While many revenue intelligence solutions offer basic recording and analytics, Gong’s philosophy is different: we believe the future of revenue isn’t more dashboards—it’s actionable AI that turns every interaction into a competitive edge. Instead of just collecting data, Gong’s Revenue AI Platform orchestrates actions, automates workflows, and empowers your team to win—without the guesswork or manual effort that slows you down.
Why use Gong for revenue intelligence software?
Gong isn’t just another analytics tool. It’s your operating system for revenue. With Gong, you capture every customer conversation, analyze it with purpose-built AI, and turn those insights into real-time action across your entire revenue team. No more flying blind. No more manual reporting. Just clarity, speed, and measurable impact.
With Gong, you can:
- Unify all customer interactions—calls, emails, meetings—into a single source of truth
- Surface deal risks and pipeline gaps before they become lost revenue
- Deliver targeted coaching based on what actually works in the field
- Automate manual processes so your team spends more time selling, not updating spreadsheets
The experience is seamless: Gong’s AI agents work behind the scenes, integrating with your CRM and collaboration tools, so you get insights where you work—without switching tabs or chasing down data. It’s explainable, secure, and built for scale.
See Gong’s revenue intelligence solution in action
What does this look like in practice? Here’s how revenue teams use Gong every day:
New reps ramp up 50% faster by learning from real customer conversations and proven talk tracks.
Ops leaders spot deal risks and pipeline gaps in real time, driving 95% forecast accuracy (as seen with Upwork and PointClickCare).
Sales, customer success, and marketing share a unified view of customer needs and market trends—no more silos or missed handoffs.
Managers coach with data, not hunches, helping reps replicate the behaviors of top performers and close more deals.
How does Gong’s revenue intelligence system work?
Gong automatically joins scheduled calls or records inbound/outbound phone conversations, with clear consent and privacy controls built in.
Every call is securely stored in the cloud, encrypted at rest and in transit, with customizable access permissions for compliance.
Gong’s AI transcribes the call in near real time, tagging key topics, action items, and risks.
All recordings and transcripts are indexed and made instantly searchable. You can filter by rep, account, deal stage, or keyword—so you always find what you need.
Insights from calls feed directly into your coaching, pipeline, and forecasting workflows—so you’re always working with the full truth, not just CRM notes.
More than revenue intelligence software
Gong’s revenue intelligence is just one part of our broader AI vision for revenue teams. It’s the foundation for a new way to operate—where every team, every process, and every decision is powered by unified data and actionable AI.
Unified data foundation
Gong captures 99% of customer interactions, creating a single source of truth for your revenue team.
AI-powered insights
Domain-specific models trained on 3.5B+ sales interactions deliver unmatched accuracy and relevance.
Embedded AI agents
From deal monitoring to coaching, AI agents work within your daily workflows—no toggling, no IT headaches.
Enterprise-grade governance
Security, privacy, and compliance are built in, so you can scale with confidence.
How revenue intelligence software powers Gong’s AI OS
Revenue intelligence is the engine that drives every application in the Gong Revenue AI Platform. Here’s how it fuels your most critical workflows:
Gong Engage: Personalize outreach and automate follow-ups
Revenue intelligence surfaces the real needs, objections, and buying signals from every conversation. Gong Engage uses this data to:
- Craft hyper-personalized outreach based on actual customer pain points
- Trigger automated follow-ups when deals stall or key topics arise
- Prioritize accounts and contacts most likely to convert, based on real engagement—not just activity logs
Gong Enable: Turn conversations into coaching and training assets
Every call and meeting becomes a learning opportunity. Gong Enable leverages revenue intelligence to:
- Identify top-performing behaviors and build them into onboarding programs
- Deliver targeted coaching based on real-world customer interactions
- Create a searchable library of best-practice calls, demos, and objection handling for continuous learning
Gong Forecast: Power pipeline predictions and deal risk assessment
Forecasting isn’t guesswork anymore. Gong Forecast uses revenue intelligence to:
- Analyze deal health and pipeline progression based on actual conversations
- Flag at-risk opportunities and recommend actions to keep deals on track
- Deliver 95%+ forecast accuracy by combining AI-driven insights with human judgment
Revenue intelligence isn’t just a feature—it’s the connective tissue that turns every Gong application into a revenue-driving machine.
See revenue intelligence software in action
BairesDev: 7x more productive at strategic decision-making
Challenge: BairesDev, a global software development and staffing company, needed to capture insights from every customer interaction—prospect objections, customer satisfaction, market trends, and more. Their old process? Wading through disconnected Zoom recordings, Google Sheets, and dashboards—a manual, weeks-long effort that made real-time guidance impossible and slowed their ability to respond to market shifts.
Solution: BairesDev implemented Gong to automate the capture and analysis of every customer conversation. Gong’s AI models delivered daily insights on keyword trends, outliers, and top-performer behaviors. Sales and client services teams gained a unified view of customer context, improving handoffs and collaboration. The platform’s automation replaced manual reporting and enabled rapid adaptation to market changes.
Results:
- 7x more efficient reporting and strategic decision-making
- Real-time response to market insights, driving revenue growth and operational efficiency
- Enhanced onboarding, training, and process optimization based on daily insights
- Expanded use cases—including talent acquisition and venture capital sourcing—by leveraging Gong’s AI-driven analysis beyond sales
"The data from Gong helps us make strategic decisions about our processes, our people, and how to adapt to the marketplace. We now see trends and what’s happening in the economy as a whole in terms of what’s important to our clients or our prospects and then being able to react based on that information."
Stop losing winnable deals
Boost win rates, increase average deal size, and increase revenue per rep with Gong, the #1 revenue AI platform.
What our customers say
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Working with Gong lets us run a predictable revenue organization, reduce the number of tools in our tech stack, and save tons of time on forecasting."
"You really need to set your sales reps up for success…It's about ensuring that no rep is left behind and elevating everyone through the right management programs."
"It's given our sales team a level of consistency that we haven't had in the past, and has created much more impactful 1:1s for our leaders/reps."
"Gong helps us figure out which features and benefits are really going to drive increased client stickiness and expansion of opportunity."
"Working with Gong has made us better managers and better CSMs."
"The integration of Gong into our operations has directly transformed our company's people, deals, and market success. We're not just closing more deals and doing it faster; we're doing it with a deeper understanding of our clients and the competitive dynamics at play."
"Gong allows our leaders to coach more effectively. They don’t have to ask reps what happened last week. Instead, they use Gong’s deals board and AI-generated call summaries to immediately be ready for a productive conversation with any rep about any deal."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
"Gong was able to help me increase my consult rate 3% in a matter of days."
"Gong saves us lots of time that used to be spent focusing on top-of-the-funnel activities. We’ve increased our pipeline feed by 300% using that time more productively. More deals are qualified, meaning we see the more predictable and repeatable revenue streams we’re striving for. I couldn’t live without Gong now."
"If you can use AI to supplement information gathering, writing emails, and coaching all at the same time, the boons for productivity are wild."
"Being able to nail those key messages at the right time and map that process in a repeatable way has led to giant growth in our pipeline."
"Gong Forecast creates ownership and accountability for every team member, and provides an opportunity to measure our results over time so we can make better predictions in the future. This complete transparency allows us to devote more time to deals that actually need our attention."
"Gong brings us sanity because we can see the data behind our actions. Gong is confidence. Gong is the ability to truly understand what’s going on inside customer conversations."
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FAQ
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See how Gong’s revenue intelligence software and AI OS for revenue teams can help you:
- Unify all your customer interactions in one platform
- Surface actionable insights to drive pipeline and win rates
- Forecast with confidence and drive predictable growth
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