3 high-converting sales call templates

Is your go-to sales call script repeatedly falling flat? Are buyers not buying your pitch? Try this sales call template—three money-making sales call templates that will infuse every cold call, discovery call, and demo call with value.

• Ask better questions
  Cold calls. Disco calls. Demo calls. When you’re on a sales call, success comes down to your ability to ask questions that signpost your path to closed-won. Our sales call template shows you how.
• Frame the offer for maximum persuasion
  Use psychological shortcuts to influence decision-making and learn how elite sellers pack weapons of max influence into their call scripts.
• Nailing next steps
  Next steps are a huge part of deal momentum. Learn a simple script for locking in next steps before ending the sales call.
• Classify the sales call
  This sales call template includes scripts for cold calls, discovery calls, and demos. Start by focusing on the scripts for your particular sales call.

• Customize the template, mad-libs style:
  Each simple fill-in-the-blanks sales call template is designed to help you frame the conversation for the biggest results. All you need to do is fill in the blanks based on what you know about your prospect (company name, pain point, etc.)
• Learn the method behind each template:
  Each template is presented side-by-side with additional content, instructions, and best practices—everything a rep needs to understand and make the most of each one.

• Pattern interrupt
  Learn how interrupting trained reactions to sales calls (saying no, hanging up) can scramble your prospects brain and defuse their initial reaction.
• Power of humor
  One of the most personable ways to stand out on sales calls is to acknowledge that you’re interrupting a person’s day with some light humor.
• 3×3 research
  Spend three minutes finding three relevant pieces of information about a prospect. We’ll show you examples of how to tailor your call accordingly.
• Long response triggers
  There’s a strong link between buyers’ response lengths and closed deals. Learn how to signal to buyers that you want them to elaborate.
• Mirroring
  Keep prospects talking through the power of word reputation and intonation. Learn the secret to extracting long, info-rich answers.
• Labeling
  When you label a buyer’s emotion, you make them feel deeply understood. Learn three sentence starters to use when labeling.
• Before-after stories
  Proving ROI isn’t all it’s chalked up to be—it can lead to a 27% drop in likelihood of closing the deal. Try telling this unique form of customer story instead.
• Strong social proof
  Instead of rattling off a few big-name customers, showcase customers that your buyer can actually identify with.

This sales call template is absolutely brimming with tips, first-party research, and bonus tips and tricks—11 pages of money-making scripts in total!