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Gong Redefines AI Agents to Deliver Real Revenue Impact

April 16, 2025

Purpose-Built AI Agents Enhance Revenue Team Performance While Keeping Human Connection at the Forefront

SAN FRANCISCO, April 16, 2025: Revenue teams are increasingly looking to AI agents to streamline workflows, uncover actionable insights, and deliver more personalized customer experiences. Today, Gong, the leading revenue AI company, is introducing over a dozen AI agents built specifically for revenue teams. Powered by over a decade of expertise in customer interaction data, Gong Agents integrate seamlessly into revenue workflows, enhance human expertise, and adapt to each organization’s unique needs to drive meaningful business outcomes.

While AI agents hold immense potential, many business leaders struggle to implement them effectively. Building AI agents requires technical resources teams don’t have, while early experimentation has also exposed concerns about accuracy and reliability, making it difficult to confidently trust AI-driven decisions. Gong Agents are built to solve these challenges—delivering specialized, revenue-focused AI that works alongside teams to deliver real impact.

“AI is evolving fast, but much of what’s on the market today is either unrealistic or uninspired,” said Amit Bendov, CEO and Co-Founder of Gong. “AI isn’t about replacing roles—it’s about freeing people up to do their most impactful work. Gong Agents are purpose-built for revenue teams, empowering them with automation and intelligence that actually moves the needle, without sacrificing the human connections that drive businesses forward.”

Rethinking AI Agents for Revenue Teams

Many AI solutions fall short because they rely on incomplete or self-reported data, operate in siloed systems, and fail to work in sync with how revenue teams actually operate. Gong Agents solve these challenges by embedding directly into the revenue workflows, capturing customer interactions, and automating key processes with verified, context-rich insights.

“Gong Agents give our sales teams back their most valuable asset — time,” said Stephanie Richman, VP of Sales Operations at Vercara. “By eliminating manual tasks, our managers have reclaimed over 190 hours a year for strategic coaching and deal support. With Gong’s Revenue AI, our teams get a 360 view of every opportunity and AI-driven insights to forecast with confidence, sell smarter, and drive better outcomes across the business.”

Gong Agents are:

  • Seamlessly embedded into revenue workflows – Unlike disconnected AI tools, Gong Agents operate within a unified platform that automatically captures and analyzes customer interactions across every touchpoint. Gong is the only solution that combines domain-specific customer interaction data, AI, and workflows in one place, ensuring accurate, relevant, and trustworthy insights for revenue teams.
  • Designed to augment human expertise and business outcomes – Gong Agents specialize in automating tedious tasks and providing actionable insights, allowing sales teams to focus on relationships and strategy. Designed to work alongside teams, they drive quick adoption and fast results by seamlessly integrating AI into daily workflows for immediate ROI. In fact, teams using Gong’s AI Briefer are seeing an overall win rate increase of 19% and, for deals over $10,000, teams are seeing over a 40% increase in win rates.
  • Configurable to meet each business’s unique needs – With Gong’s easy-to-use Agent Studio, revenue teams can easily customize Gong Agents to fit their workflows—drag-and-drop fields let business users define inputs, outputs, and autonomy levels. Business users can configure agents, preview results before deployment, and adjust settings to ensure seamless collaboration between AI and humans. Pre-built templates, based on best practices and a decade of revenue expertise, provide a strong starting point.
  • Built to understand and act on customer interaction data – Gong Agents go beyond Customer Relationship Management (CRM) data, deeply understanding interactions between revenue teams and customers. Powered by the Gong Data Engine, they analyze emails, calls, and other interactions to deliver smarter decisions, deeper personalization, and automated workflows that streamline sales processes—driving productivity, predictability, and growth.

“AI is at the forefront of our business, so integrating AI agents into our revenue strategies is a natural next step,” said Andrea Jones, Commercial Sales Planning & Strategy Lead at Boomi. “Gong’s AI agents, built specifically for revenue teams, will give us a competitive edge, ensuring we stay ahead with AI that’s not only configurable but also designed to drive real ROI by seamlessly integrating into our processes and adapting to our unique needs.”

AI Agents That Power Every Stage of the Revenue Process

Gong Agents tackle the most critical revenue challenges—from pipeline management to coaching, forecasting, and customer engagement—helping teams drive predictable revenue with confidence. Included with Gong licenses, they provide enhanced capabilities at no extra cost. Gong Agents:

Capture and organize data automatically

  • AI Activity Mapper links interactions to the right accounts, contacts, and opportunities, ensuring clean, organized data.

  • AI Transcriber converts customer conversations into accurate transcripts, enhancing insight and visibility

Enable organization-wide knowledge-sharing

  • AI Briefer leverages structured templates to standardize and streamline knowledge sharing on accounts, deals, and contacts (generally available in two months)

  • AI Ask Anything analyzes conversation data to instantly answer questions about deals, accounts, calls, and contacts, providing timely, actionable insights

Onboard and coach effectively

  • AI Call Reviewer delivers actionable coaching and onboarding insights for reps based on an assessment of calls

  • AI Trainer creates realistic role-play scenarios to sharpen reps’ skills (generally available this year)

Engage and convert customers

  • AI Tasker suggests to-dos to focus teams on high-impact activities and next best actions

  • AI Composer crafts personalized, on-brand emails and messages that help sellers advance deals

Optimize pipeline and forecasting

  • AI Deal Monitor detects subtle deal signals to keep deals on track and trigger timely interventions

  • AI Deal Reviewer evaluates deals based on standard or customer-specific sales methodologies to improve pipeline qualification and enhance forecasting accuracy

  • AI Deal Predictor assigns a numeric prediction score to assess deal health and closing, helping reps prioritize high-impact deals and focus on changing deal outcome

  • AI Revenue Predictor analyzes pipeline signals and trends to deliver confident, data-driven revenue forecasts

Make strategic decisions

  • AI Tracker automatically detects and tracks key moments across conversations, giving teams greater visibility into rep and customer behaviors

  • AI Theme Spotter uncovers recurring voice-of-the-customer themes—such as top pain points, common business goals, and objections—across any customer segment (generally available this year)

About Gong

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io.

Recent Press Releases

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

Marketplace availability unlocks purchasing with Azure Consumption Commitments (MACC), while MCP-powered AI interoperability and deeper integrations connect data and workflows across the Microsoft ecosystem SAN FRANCISCO, Calif. — July 1, 2026 – Gong, the leading revenue AI company, today announced it is now available in Microsoft Marketplace, deepening its collaboration with Microsoft to simplify and expand how enterprises buy, deploy, and generate value from revenue AI. Gong is partnering with Microsoft to help enterprises bring revenue AI into go-to-market (GTM) workflows, embedding real-time customer insights from the Gong Revenue Graph – a continuously updated, queryable context layer built on real customer interactions – into the Microsoft tools revenue teams use every day. By partnering with Microsoft, revenue teams can seamlessly connect revenue data and existing systems to help teams move faster, automate go-to-market workflows, and drive more predictable revenue outcomes. “With Gong now available in Microsoft Marketplace, it’s easier for organizations to bring revenue AI directly into their workflows”, said Shane Evans, Chief Revenue Architect at Gong. “Microsoft is where revenue professionals get work done and where enterprises build their infrastructure on Azure. Gong’s Revenue AI OS brings purpose-built agents and revenue context into those environments to make them optimized for go-to-market teams. Gong partnering with Microsoft allows us to deliver the scale, security, and performance enterprises expect, while embedding revenue AI directly into the environments they already trust.” “Microsoft Marketplace helps organizations and partners move faster, work smarter, and grow by connecting them with the right solutions—all in one trusted place,” said Cyril Belikoff, vice president, Microsoft Azure Product Marketing. “We’re happy to welcome Gong to the growing Microsoft Marketplace ecosystem.” Gong’s alignment with Azure gives joint customers additional confidence that their revenue AI platform is running on the same enterprise-grade cloud infrastructure that powers their broader business. This makes it significantly simpler to deploy revenue AI to help customers win by: Unlocking AI workflows via MCP: With support for Model Context Protocol (MCP), teams can connect Microsoft 365 Copilot to Gong’s MCP Server to access Gong’s revenue AI and agents. This enables Copilot to provide contextualized answers, summaries, and recommended next steps based on real customer data—helping teams take coordinated action across systems. Bringing context into revenue workflows: Insights captured in Gong are integrated across Copilot, Microsoft Teams, Outlook, Dynamics 365, and Microsoft Copilot Studio. This brings customer context from the Gong Revenue Graph directly into the tools teams use every day, helping connect insights to ongoing revenue workflows. Automatically enriching systems with rich customer interaction data: Gong automatically captures and structures customer interactions—including calls, emails, and meetings—and syncs that data into Dynamics 365 and across Microsoft applications. These interactions are logged and enriched with AI-generated summaries, key topics, and next steps, giving teams a complete and up-to-date view of each deal without manual data entry. Gong is available on Microsoft Marketplace today, and MCP support is now live. For more information on the collaboration, visit Microsoft Marketplace. ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release
July 1, 2026
Gong Launches Mission Big Dipper; Unveils Industry-First Revenue Harness

Gong Launches Mission Big Dipper; Unveils Industry-First Revenue Harness

A new agentic execution layer powers custom agents deployed at scale: new capabilities across Gong Assistant and Gong Enable turn insight into action SAN FRANCISCO, Calif. — June 24, 2026 — Gong, the leading revenue AI company, today announced Mission Big Dipper, its latest product mission. The launch introduces a new agentic execution layer and expanded capabilities across the Gong Revenue AI Operating System (AI OS), designed to solve the challenge of early enterprise AI deployments: generic tools that break in production because they lack revenue context, governance, and human-in-the-loop control. With Mission Big Dipper, Gong introduces the Gong Revenue Harness – the natural evolution of Gong's investments in Agent Studio and Model Context Protocol (MCP) support – as a new agentic execution layer that governs, orchestrates, and connects AI agents across the full revenue cycle. Its newest capability, Custom Agents, empowers any RevOps leader or sales manager to build and deploy governed AI agents, without engineering support. The launch also expands Gong Assistant across unified operating surfaces and introduces new Gong Enable capabilities that turn episodic sales coaching into continuous, AI-driven rep readiness. “Every revenue leader has AI. Almost none of them are moving the number with it," said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. ”The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes." Harnessing AI Agents to Deliver Revenue Outcomes at Enterprise Scale While revenue teams know what it takes to win, high-value work like account research, stalled deal analysis, and renewal prep rarely happens consistently. Traditional CRM-native approaches miss the conversational signals that drive revenue, while DIY agent builders lack governance. Custom Agents solve this by allowing any stakeholder to describe a workflow in natural language inside Gong (e.g., monitoring accounts over $100K for specific risk signals and alerting the AE before Monday morning). As these agents run on the Gong Revenue Harness, they operate with strict enterprise control, scoped data access, a full audit trail, and configurable human oversight. Every agent inherits the security permissions already in place across Gong today, ensuring safe, autonomous execution. "As Udemy continues scaling globally, consistency and insights across our GTM team become increasingly important," said Grainne Wafer, Global Head of Field & Partner Enablement at Udemy. "Gong helps us simplify how people access information and take action, making it easier to scale effective workflows, apply best practices, and support more proactive, AI-driven execution across the organization." "As a company that embraces AI across the business, we always look for ways to help our teams turn customer insights into action," said Karine Terzibachi, Chief Business Officer at Attentive. "Gong helps us capture the voice of the customer at scale and share those insights across the company. With AI-powered intelligence in our workflows, we can make better decisions, share best practices more easily, and give customers a more consistent experience." Gong Assistant: Your Revenue AI, Always by Your Side AI shouldn't just run in the background; it needs to assist reps in the moment. Mission Big Dipper expands Gong Assistant to bring conversational AI directly into the flow of daily work: AI Builder in Gong Assistant: Teams can move from insight to action in a single conversation. Reps can ask what is driving a specific renewal risk and immediately generate a board-ready readout or objection-handling guide without losing context or switching tools. Gong Assistant in Account Console: Brings conversational AI directly into the account context, so account teams can prepare for meetings, investigate issues, align on upsell strategy, and generate outputs without leaving the flow of work. Gong Assistant in a standalone workspace: Gives revenue teams a dedicated home for analysis and building outputs. The workspace introduces new ways to focus the assistant with filters to zero in on a segment, team, or motion. Gong Enable: AI-Powered Rep Readiness and Coaching AI agents can manage the busywork between meetings, but revenue growth still hinges on the human interaction itself. Gong Enable introduces three new capabilities to close the gap between preparation and performance: Dry Run: Reps can launch realistic role-play rehearsals directly from an upcoming calendar invite. Gong automatically replicates the customer persona using real account context and conversation history, so the practice mirrors the actual call. AI Coach: Delivers a personalized, interactive conversation immediately after every AI Trainer session, giving reps concrete guidance before their next client attempt without waiting for a manager. AI Builder for Scorecards: Enablement teams can automatically generate complete, coaching-ready scorecards based on the exact criteria found in their top-performing closed-won calls, eliminating hours of manual evaluation design. Custom Agents are generally available this month, with new capabilities rolling out over the coming months. AI Builder in Gong Assistant, Gong Assistant in a standalone workspace, AI Coach, and AI Builder for Scorecards are generally available this month. Gong Assistant in Account Console and Dry Run are expected to be available in July 2026. To learn more about Mission Big Dipper, visit https://www.gong.io/blog/mission-big-dipper-revenue-ai-os ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release
June 24, 2026
Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

Tenth consecutive quarter of accelerating growth as customers standardize on Gong's Revenue AI Operating System SAN FRANCISCO — May 12, 2026 — Gong, the leader in Revenue AI, today announced continued growth acceleration to over 55% year-over-year in its most recent quarter, marking the tenth straight quarter of accelerating growth rate. Annual recurring revenue (ARR) has now surpassed $500 million. It signals a category shift: enterprises are rebuilding their revenue stack around AI, with Gong as the standard. Three forces are driving Gong’s acceleration: AI mandate from the top. Boards are demanding sales productivity gains from AI. Gong is the #1 AI platform revenue teams are choosing. Tech stack consolidation. Companies are consolidating fragmented sales tech onto a single revenue platform, replacing a generation of legacy point solutions. Gong's AI products Engage, Forecast, and Enable are driving the expansion. Large enterprise. The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release
May 12, 2026