Gong Brings Insights to Business Intelligence Tools for More Informed Decision-Making

May 10, 2023

Gong Insights, Powered by Snowflake, Autonomously Feeds Gong’s Data Set into Customers’ Business Intelligence Tools

SAN FRANCISCO – May 10, 2023: Gong, the Revenue Intelligence leader, today announced the launch of Gong Insights, Powered by Snowflake, a new solution that autonomously brings insights captured on the Gong Revenue Intelligence Platform to a company’s existing business intelligence (BI) tool. This new offering will allow business leaders to make informed business decisions by leveraging Gong’s rich data set alongside the rest of their critical business insights.

Despite the proliferation of enterprise data, it remains challenging to understand which initiatives in the sales cycle yield success and which don’t – and whether these initiatives are even followed by sales teams. Most business decisions have relied on sales data that is entered manually by sellers into their CRM. As a result, this data is often incomplete and unreliable, and may lead to uninformed or incomplete decision-making, with only 54 percent of GTM leaders reporting they have clear, real-time visibility into the progress of deals.

“Business leaders are under pressure to make the right strategic decisions that will help their companies thrive – especially in this challenging climate. But they often rely on manual data like CRM or field or customer surveys, which are subjective and go stale quickly,” said Ryan Longfield, Chief Revenue Officer, Gong. “By teaming with Snowflake to bring this rich data and understanding from Gong directly into the broader set of insights, we are making it easier for leaders to improve their GTM strategy, productivity and execution – all based on data that’s rooted in customer interactions.”

Gong has partnered with Snowflake, the Data Cloud company, to automate the integration of sales interactions data into customers’ existing BI tools. This is designed to make it easier for senior business leaders to have a view into revenue intelligence insights along with other key business metrics as they evaluate strategic decisions. Building the solution on Snowflake has allowed Gong to leverage the reliability, security, and automation of Snowflake’s single, integrated platform to help organizations capture a more complete view of their GTM data for more informed business decision-making at all levels of the organization. This is a continuation of Gong and Snowflake’s partnership to help revenue leaders make more informed business decisions.

“Having access to the right data is critical to ensuring strategic decisions can be made that lead to growth,” said Chris Degnan, Chief Revenue Officer, Snowflake. “By building on Snowflake, Gong is able to securely and seamlessly integrate its data into the rest of a company’s dataset, giving executives a clearer picture of the information they need to run their business.”

Joint customers will be able to quickly set up their Gong Insights instance, without requiring any code. With Snowflake, data will flow automatically into the existing BI tool, from which teams can create and customize dashboards with pre-built reports from Gong. With Gong Insights, customers can enrich critical reports by bringing Gong data into their existing BI tool, and customize them based on business priorities to drive go-to-market success, team efficiency, and an understanding of pipeline health.

Sigma Computing, a cloud analytics solution platform, is using Gong Insights, Powered by Snowflake, to gain deeper insights with a more centralized and comprehensive view of data. Sigma was founded in 2014 to meet the needs of analysts who work with spreadsheets and want to use data in the Snowflake Data Cloud to remove the technical hurdles of developing on visualization tools in SQL to run specific big data queries.

“The ability to see around corners is critical to being able to more accurately predict outcomes using data. While we have always had all of our go-to-market data combined with key data sources like product usage, we have lacked the ability to combine that with real time activity from sales calls. With our go-to-market data siloed apart from other critical business insights, our teams were spending significant time trying to integrate these data points for a clear picture,” said Orla Clifford, VP Operations, Sigma Computing. “Integrating real time activity via Gong Insights Powered by Snowflake has given us the ability to visualize a full 360 view of our sales funnel in Sigma, which in turn enables us to more precisely predict scenarios and validate our forecast.”

Gong Insights, Powered by Snowflake, is part of a broader effort to help business leaders leverage Gong’s rich data set for more informed decision-making. In addition to the new product, customers can also access Gong Insights through:

CRM Enrich – Automatically captures and pushes select Gong data (activities, calls, emails, and more) directly into Salesforce Data Cloud or HubSpot, allowing teams to automate the data entry process, consolidate niche tools, and create a unified system of record.
Initiatives Board – The dashboard within the Gong Revenue Intelligence Platform gives teams visibility into team adoption, as well as the ability to understand how initiatives resonate with their target market and correlate to business impact.

Gong Insights products are generally available for joint Gong and Snowflake customers in the United States. To learn more, visit http://gong.io/insights.

Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 3,500 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.

Recent Press Releases

Gong Appoints Simon Frey as Chief Customer Officer as Global Customer Base Surpasses 5,000

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Press Release

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Gong Launches Mission Andromeda, Expanding Its Revenue AI OS to Enablement and Account Management

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Under this new approach, Gong is introducing named, galactic-inspired launches that bring multiple capabilities together across the revenue AI OS, helping customers see how innovations fit together and how to implement them across their organizations for revenue success. “Revenue teams have more insights than ever before, but applying those to drive outcomes remains a challenge,” said Eilon Reshef, Chief Product Officer and Co-Founder, Gong. “With Mission Andromeda, we’re extending revenue AI into more of the daily decisions teams make, from in-the-moment guidance to account management and coaching, so they can apply what works more broadly and at scale.” Gong Enable: Scale Winning Revenue Behaviors Enablement teams face growing demands with limited capacity. According to Gartner Inc., 65% of CSOs and senior sales leaders say their enablement function is stretched thin, while frontline managers spend just 9% of their time coaching. As a result, organizations often rely on intuition to identify skill gaps and measure success through course completion rates rather than true performance improvement. Gong Enable is designed to close this proficiency gap by integrating enablement into everyday revenue workflows and using real customer conversations to drive measurable performance improvement without adding manager overhead. “Morningstar operates revenue teams across products and global markets, so consistency matters,” said Rae Cheney, Director of Sales Enablement Technology at Morningstar. “Gong Enable lets us turn real customer conversations into practical coaching and tighter deal execution. It’s helped us spend less time on status updates and more time on the work that actually moves deals, making it easier to scale what ‘good’ looks like across teams.” With Gong Enable, revenue teams can now: Identify skill gaps dynamically with AI Call Reviewer, which analyzes live customer interactions to surface individual and team-level coaching opportunities based on real behavior, enabling earlier and more targeted intervention through structured, role-specific learning programs called Lessons. Practice high-stakes conversations at scale with AI Trainer, which allows reps to rehearse scenarios such as pricing objections or renewal risk using AI-generated simulations informed by successful conversations across the organization, delivering instant feedback without additional manager overhead. Connect training to business outcomes with Initiative Tracking, which links enablement programs directly to revenue metrics, allowing leaders to see whether new behaviors are showing up in live deals and impacting outcomes like win rates, deal size, and ramp time. Extending AI Across Revenue Workflows Since its founding, Gong has applied AI to help revenue teams understand customer conversations. Mission Andromeda extends that intelligence into more day-to-day revenue work, including how teams ask questions, manage accounts, and act on insights across systems. In addition to Gong Enable, Mission Andromeda includes: Gong Assistant: A conversational AI experience that allows revenue teams to ask questions about customer calls directly within Gong and receive trusted, context-aware answers grounded in real conversations. Future updates will expand support across deals, accounts, and execution workflows. Account Console and Account Boards: Unified views that bring AI insights - such as customer activity, risk signals, and recommended next steps - into one place, helping sales and post-sales teams identify renewal risk and expansion opportunities earlier and work together more effectively. Gong support for Model Context Protocol (MCP): Built-in client and server support for MCP, enabling organizations to connect Gong with other AI systems while maintaining clear controls over data access, usage, and provenance. To learn more about Mission Andromeda and Gong Enable, visit gong.io/blog/mission-andromeda-revenue-ai-os/ ### About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io.

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February 25, 2026

Gong Named a Leader in 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration

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