Gong Brings Insights to Business Intelligence Tools for More Informed Decision-Making

May 10, 2023

Gong Insights, Powered by Snowflake, Autonomously Feeds Gong’s Data Set into Customers’ Business Intelligence Tools

SAN FRANCISCO – May 10, 2023: Gong, the Revenue Intelligence leader, today announced the launch of Gong Insights, Powered by Snowflake, a new solution that autonomously brings insights captured on the Gong Revenue Intelligence Platform to a company’s existing business intelligence (BI) tool. This new offering will allow business leaders to make informed business decisions by leveraging Gong’s rich data set alongside the rest of their critical business insights.

Despite the proliferation of enterprise data, it remains challenging to understand which initiatives in the sales cycle yield success and which don’t – and whether these initiatives are even followed by sales teams. Most business decisions have relied on sales data that is entered manually by sellers into their CRM. As a result, this data is often incomplete and unreliable, and may lead to uninformed or incomplete decision-making, with only 54 percent of GTM leaders reporting they have clear, real-time visibility into the progress of deals.

“Business leaders are under pressure to make the right strategic decisions that will help their companies thrive – especially in this challenging climate. But they often rely on manual data like CRM or field or customer surveys, which are subjective and go stale quickly,” said Ryan Longfield, Chief Revenue Officer, Gong. “By teaming with Snowflake to bring this rich data and understanding from Gong directly into the broader set of insights, we are making it easier for leaders to improve their GTM strategy, productivity and execution – all based on data that’s rooted in customer interactions.”

Gong has partnered with Snowflake, the Data Cloud company, to automate the integration of sales interactions data into customers’ existing BI tools. This is designed to make it easier for senior business leaders to have a view into revenue intelligence insights along with other key business metrics as they evaluate strategic decisions. Building the solution on Snowflake has allowed Gong to leverage the reliability, security, and automation of Snowflake’s single, integrated platform to help organizations capture a more complete view of their GTM data for more informed business decision-making at all levels of the organization. This is a continuation of Gong and Snowflake’s partnership to help revenue leaders make more informed business decisions.

“Having access to the right data is critical to ensuring strategic decisions can be made that lead to growth,” said Chris Degnan, Chief Revenue Officer, Snowflake. “By building on Snowflake, Gong is able to securely and seamlessly integrate its data into the rest of a company’s dataset, giving executives a clearer picture of the information they need to run their business.”

Joint customers will be able to quickly set up their Gong Insights instance, without requiring any code. With Snowflake, data will flow automatically into the existing BI tool, from which teams can create and customize dashboards with pre-built reports from Gong. With Gong Insights, customers can enrich critical reports by bringing Gong data into their existing BI tool, and customize them based on business priorities to drive go-to-market success, team efficiency, and an understanding of pipeline health.

Sigma Computing, a cloud analytics solution platform, is using Gong Insights, Powered by Snowflake, to gain deeper insights with a more centralized and comprehensive view of data. Sigma was founded in 2014 to meet the needs of analysts who work with spreadsheets and want to use data in the Snowflake Data Cloud to remove the technical hurdles of developing on visualization tools in SQL to run specific big data queries.

“The ability to see around corners is critical to being able to more accurately predict outcomes using data. While we have always had all of our go-to-market data combined with key data sources like product usage, we have lacked the ability to combine that with real time activity from sales calls. With our go-to-market data siloed apart from other critical business insights, our teams were spending significant time trying to integrate these data points for a clear picture,” said Orla Clifford, VP Operations, Sigma Computing. “Integrating real time activity via Gong Insights Powered by Snowflake has given us the ability to visualize a full 360 view of our sales funnel in Sigma, which in turn enables us to more precisely predict scenarios and validate our forecast.”

Gong Insights, Powered by Snowflake, is part of a broader effort to help business leaders leverage Gong’s rich data set for more informed decision-making. In addition to the new product, customers can also access Gong Insights through:

CRM Enrich – Automatically captures and pushes select Gong data (activities, calls, emails, and more) directly into Salesforce Data Cloud or HubSpot, allowing teams to automate the data entry process, consolidate niche tools, and create a unified system of record.
Initiatives Board – The dashboard within the Gong Revenue Intelligence Platform gives teams visibility into team adoption, as well as the ability to understand how initiatives resonate with their target market and correlate to business impact.

Gong Insights products are generally available for joint Gong and Snowflake customers in the United States. To learn more, visit http://gong.io/insights.

Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 3,500 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.

Recent Press Releases

Gong partnering with Microsoft to enable enterprises to automate workflows, act faster, and win more revenue with AI

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Press Release

July 1, 2026

Gong Launches Mission Big Dipper; Unveils Industry-First Revenue Harness

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Its newest capability, Custom Agents, empowers any RevOps leader or sales manager to build and deploy governed AI agents, without engineering support. The launch also expands Gong Assistant across unified operating surfaces and introduces new Gong Enable capabilities that turn episodic sales coaching into continuous, AI-driven rep readiness. “Every revenue leader has AI. Almost none of them are moving the number with it," said Eilon Reshef, Chief Product Officer and Co-Founder at Gong. ”The Gong Revenue Harness gives agents the context to reason over real customer conversations, the permission models revenue teams require, and blueprints reverse-engineered from your actual wins. Agents continuously monitor every deal, route the right work to the right person, and feed outcomes back so every cycle makes the system smarter. This is what it means to operationalize AI for revenue outcomes." Harnessing AI Agents to Deliver Revenue Outcomes at Enterprise Scale While revenue teams know what it takes to win, high-value work like account research, stalled deal analysis, and renewal prep rarely happens consistently. Traditional CRM-native approaches miss the conversational signals that drive revenue, while DIY agent builders lack governance. Custom Agents solve this by allowing any stakeholder to describe a workflow in natural language inside Gong (e.g., monitoring accounts over $100K for specific risk signals and alerting the AE before Monday morning). As these agents run on the Gong Revenue Harness, they operate with strict enterprise control, scoped data access, a full audit trail, and configurable human oversight. Every agent inherits the security permissions already in place across Gong today, ensuring safe, autonomous execution. 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Mission Big Dipper expands Gong Assistant to bring conversational AI directly into the flow of daily work: AI Builder in Gong Assistant: Teams can move from insight to action in a single conversation. Reps can ask what is driving a specific renewal risk and immediately generate a board-ready readout or objection-handling guide without losing context or switching tools. Gong Assistant in Account Console: Brings conversational AI directly into the account context, so account teams can prepare for meetings, investigate issues, align on upsell strategy, and generate outputs without leaving the flow of work. Gong Assistant in a standalone workspace: Gives revenue teams a dedicated home for analysis and building outputs. The workspace introduces new ways to focus the assistant with filters to zero in on a segment, team, or motion. Gong Enable: AI-Powered Rep Readiness and Coaching AI agents can manage the busywork between meetings, but revenue growth still hinges on the human interaction itself. Gong Enable introduces three new capabilities to close the gap between preparation and performance: Dry Run: Reps can launch realistic role-play rehearsals directly from an upcoming calendar invite. Gong automatically replicates the customer persona using real account context and conversation history, so the practice mirrors the actual call. AI Coach: Delivers a personalized, interactive conversation immediately after every AI Trainer session, giving reps concrete guidance before their next client attempt without waiting for a manager. AI Builder for Scorecards: Enablement teams can automatically generate complete, coaching-ready scorecards based on the exact criteria found in their top-performing closed-won calls, eliminating hours of manual evaluation design. 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Press Release

June 24, 2026

Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

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The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release

May 12, 2026