Gong Brings Insights to Business Intelligence Tools for More Informed Decision-Making

May 10, 2023

Gong Insights, Powered by Snowflake, Autonomously Feeds Gong’s Data Set into Customers’ Business Intelligence Tools

SAN FRANCISCO – May 10, 2023: Gong, the Revenue Intelligence leader, today announced the launch of Gong Insights, Powered by Snowflake, a new solution that autonomously brings insights captured on the Gong Revenue Intelligence Platform to a company’s existing business intelligence (BI) tool. This new offering will allow business leaders to make informed business decisions by leveraging Gong’s rich data set alongside the rest of their critical business insights.

Despite the proliferation of enterprise data, it remains challenging to understand which initiatives in the sales cycle yield success and which don’t – and whether these initiatives are even followed by sales teams. Most business decisions have relied on sales data that is entered manually by sellers into their CRM. As a result, this data is often incomplete and unreliable, and may lead to uninformed or incomplete decision-making, with only 54 percent of GTM leaders reporting they have clear, real-time visibility into the progress of deals.

“Business leaders are under pressure to make the right strategic decisions that will help their companies thrive – especially in this challenging climate. But they often rely on manual data like CRM or field or customer surveys, which are subjective and go stale quickly,” said Ryan Longfield, Chief Revenue Officer, Gong. “By teaming with Snowflake to bring this rich data and understanding from Gong directly into the broader set of insights, we are making it easier for leaders to improve their GTM strategy, productivity and execution – all based on data that’s rooted in customer interactions.”

Gong has partnered with Snowflake, the Data Cloud company, to automate the integration of sales interactions data into customers’ existing BI tools. This is designed to make it easier for senior business leaders to have a view into revenue intelligence insights along with other key business metrics as they evaluate strategic decisions. Building the solution on Snowflake has allowed Gong to leverage the reliability, security, and automation of Snowflake’s single, integrated platform to help organizations capture a more complete view of their GTM data for more informed business decision-making at all levels of the organization. This is a continuation of Gong and Snowflake’s partnership to help revenue leaders make more informed business decisions.

“Having access to the right data is critical to ensuring strategic decisions can be made that lead to growth,” said Chris Degnan, Chief Revenue Officer, Snowflake. “By building on Snowflake, Gong is able to securely and seamlessly integrate its data into the rest of a company’s dataset, giving executives a clearer picture of the information they need to run their business.”

Joint customers will be able to quickly set up their Gong Insights instance, without requiring any code. With Snowflake, data will flow automatically into the existing BI tool, from which teams can create and customize dashboards with pre-built reports from Gong. With Gong Insights, customers can enrich critical reports by bringing Gong data into their existing BI tool, and customize them based on business priorities to drive go-to-market success, team efficiency, and an understanding of pipeline health.

Sigma Computing, a cloud analytics solution platform, is using Gong Insights, Powered by Snowflake, to gain deeper insights with a more centralized and comprehensive view of data. Sigma was founded in 2014 to meet the needs of analysts who work with spreadsheets and want to use data in the Snowflake Data Cloud to remove the technical hurdles of developing on visualization tools in SQL to run specific big data queries.

“The ability to see around corners is critical to being able to more accurately predict outcomes using data. While we have always had all of our go-to-market data combined with key data sources like product usage, we have lacked the ability to combine that with real time activity from sales calls. With our go-to-market data siloed apart from other critical business insights, our teams were spending significant time trying to integrate these data points for a clear picture,” said Orla Clifford, VP Operations, Sigma Computing. “Integrating real time activity via Gong Insights Powered by Snowflake has given us the ability to visualize a full 360 view of our sales funnel in Sigma, which in turn enables us to more precisely predict scenarios and validate our forecast.”

Gong Insights, Powered by Snowflake, is part of a broader effort to help business leaders leverage Gong’s rich data set for more informed decision-making. In addition to the new product, customers can also access Gong Insights through:

CRM Enrich – Automatically captures and pushes select Gong data (activities, calls, emails, and more) directly into Salesforce Data Cloud or HubSpot, allowing teams to automate the data entry process, consolidate niche tools, and create a unified system of record.
Initiatives Board – The dashboard within the Gong Revenue Intelligence Platform gives teams visibility into team adoption, as well as the ability to understand how initiatives resonate with their target market and correlate to business impact.

Gong Insights products are generally available for joint Gong and Snowflake customers in the United States. To learn more, visit http://gong.io/insights.

Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 3,500 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visitwww.gong.io.

Recent Press Releases

Gong Growth Accelerates Past 55% YoY as Enterprises Adopt Revenue AI; ARR Tops $500M

Tenth consecutive quarter of accelerating growth as customers standardize on Gong's Revenue AI Operating System SAN FRANCISCO — May 12, 2026 — Gong, the leader in Revenue AI, today announced continued growth acceleration to over 55% year-over-year in its most recent quarter, marking the tenth straight quarter of accelerating growth rate. Annual recurring revenue (ARR) has now surpassed $500 million. It signals a category shift: enterprises are rebuilding their revenue stack around AI, with Gong as the standard. Three forces are driving Gong’s acceleration: AI mandate from the top. Boards are demanding sales productivity gains from AI. Gong is the #1 AI platform revenue teams are choosing. Tech stack consolidation. Companies are consolidating fragmented sales tech onto a single revenue platform, replacing a generation of legacy point solutions. Gong's AI products Engage, Forecast, and Enable are driving the expansion. Large enterprise. The world's largest companies are deploying Gong for production-grade AI rollouts, not pilots. Gong added more $1M+ customers in the last two quarters than in the previous six combined. Revenue has been broken in plain sight. Sellers spend 77% of their time on non-selling activities. A multi-trillion dollar industry runs 70 to 80% inefficient. The root cause is structural: legacy CRM depends on humans to log what happened, and it's hard to use. So in turn, go-to-market teams don't use it. Bad data in, no real insight out, and no automation is possible. Three of every four dollars get wasted on motion that doesn't convert. Gong is replacing that premise. The Gong Revenue Graph turns customer interactions across emails, calls, meetings, and deals into a living memory layer - one that makes real intelligence and automation possible for the first time. Gong's proprietary AI models, trained on revenue-specific data and combined with leading LLMs, convert that layer into decisions: which deals to chase, where the team is at risk, what to do next. Revenue professionals stop updating systems. The system runs the work. Today, 50% of Gong's customers now run multiple products on the platform, and use of flagship AI capabilities like Gong Assistant grew over 200% year over year. "We launched Gong a decade ago with a bet: AI would be bigger than cloud," said Amit Bendov, CEO and Co-Founder of Gong. "The market wasn't ready, so we toned the message down for years. The last three years have been the unlock. Every company is now investing in AI as a strategic priority, and the vision we had a decade ago is the reality driving this acceleration." Enterprise adoption of Gong has grown significantly year-over-year, with half of the Fortune 10 among Gong's customer base. Organizations such as ADP, Anthropic, Canva, Cisco, Docusign, Google, Paycor, Uber for Business, and Thomson Reuters are seeing immediate, measurable outcomes, including: Anthropic increased seller productivity 64%, giving AEs back 10 hours a week Uber for Business used Gong's agents to lift response rates 32% Canva saw a 60% lift in rep capacity Paycor achieved a 141% increase in deal wins “Scaling a B2B business in fintech requires strong visibility into your pipeline and how deals are actually progressing since the sales cycle is longer, more regulated, more risk-heavy, and more multithreaded than in other industries,” said Jason Steckler, Head of Revenue Strategy and Operations at Chime. “We saw immediate impact after implementing Gong, with strong productivity gains across our sales team and a much clearer view of what’s happening across our deals. We now have the insights to be more proactive in our go-to-market strategy and execute more effectively as we grow, and we’re excited to continue scaling our business with Gong as a key part of that growth.” "Recently surpassing $500M in ARR is a testament to how Gong has uniquely combined proprietary data with deep, real-world context on how GTM decisions are actually made,” said Dharmesh Thakker, General Partner at Battery Ventures. “By mastering the intersection of domain expertise and AI model optimization, they deliver the high-impact insights and orchestration necessary for revenue teams to operate at scale. Gong's advantage isn't just the AI, but the data and real-world context underneath it." Gong was recently named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration and recognized by Fast Company as one of the World's Most Innovative Companies of 2026 in Applied AI. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. Learn more at gong.io.

Press Release

May 12, 2026

Unlocking the “Trust Barrier” for Enterprise AI: New Gong Research Reveals Transparency as the Key to Competitive Advantage

The "AI Trust Barrier" is real – and it’s costing companies their competitive edge Data and security concerns are the top factors eroding trust (34%), followed by a lack of explainability (30%) and AI model transparency (28%) The ability to articulate AI outputs and data guardrails has emerged as a non-negotiable requirement for solution providers Nearly half (46%) of planned AI investments are currently stalled due to trust concerns—providing a clear blueprint for how vendors must evolve to win SAN FRANCISCO and LONDON – April 15, 2026: Gong, the leading revenue AI company, today released new research revealing an AI trust barrier that stands between companies innovating with AI and those stuck in exploration and confusion. The study, which was supplemented by findings from Gong Labs, showed that 58% of companies (US: 63% | UK: 52%) had stalled AI projects. Here’s why: it’s not a lack of budget – it’s a deficit in trust. The research explored how concerns about data privacy, security, and transparency lead to a lag in adoption. Gong understands how to help revenue leaders get the assurance they need to drive AI adoption success. Gong Labs data, based on aggregated and de-identified signals derived from over 25 million sales interactions processed within Gong’s platform, found that one in four calls referenced security, with uncertainty over AI's foundational data and learning mechanisms the most commonly discussed topics. A study of over 2,000 US and UK leaders reveals that transparency in how AI generates outputs is essential for them to trust, invest in, and deploy AI tools. As it stands, 75% (US: 80% | UK: 70%) of leaders feel their organizations are falling behind when it comes to realizing AI’s most powerful benefits, giving solution providers an opportunity to allay concerns and drive their success. "Security and AI trust are no longer back-office conversations; they are revenue conversations,” said Chris Peake, Chief Trust Officer, Gong. “Gong’s research found that trust can be a performance multiplier when applied as part of an AI strategy. The competitive advantage delivered by AI is no longer up for debate, but the trust barrier remains for those using tools that have yet to establish this trust. By embedding enterprise-grade governance directly into the Revenue AI OS, we’re helping the world’s most successful teams bypass the doubt and move straight to acceleration.” Trust barriers preventing adoption of unproven AI tools identified The survey uncovered several barriers preventing companies from adopting AI solutions from providers that had failed to allay their concerns: With more than half of companies having delayed or cancelled their plans to adopt an AI tool, the data suggests that organizations are under-utilizing powerful AI capabilities and leading these companies to miss out on transformational gains. What’s more, this same lingering uncertainty had meant 46% (US: 44% | UK: 47%) of their planned AI investments had been paused, on average. Barriers can be overcome through enterprise-grade guardrails and transparency standards The top assurances leaders said would help them confidently adopt AI solutions were: With the right guardrails, trust can be an enabler of a successful AI strategy. Gong works with customers to address the trust gap by building enterprise-grade security and data governance within its Revenue AI Operating System, producing explainable and relevant insights using its context-aware AI, grounded in patterns observed across aggregated customer usage, and providing built-in governance and insight. Gong enables custom redaction capabilities, enabling organizations in highly regulated industries to safely leverage AI insights that previously couldn’t be monitored or analyzed due to data privacy risks. To learn more about the report’s findings and how Gong safeguards companies’ data, standardizes AI trust, and embeds assurances directly within the Revenue AI OS, read the blog. Methodology The research was conducted by Censuswide, among a sample of 2,056 business leaders at medium and large businesses across the UK and US. The data was collected between January 6 - 9, 2026. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. Additional research was conducted by the Gong Labs research team by analyzing aggregated, de-identified metadata and topic-level signals derived from sales interactions with Gong from January 1 - December 31, 2025. Gong Labs research does not involve reviewing or exposing individual customer conversations and is designed to reflect broad, industry-level trends. About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

April 15, 2026

Gong Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2026

Recognized in the “Applied AI” category for helping customers drive transformational growth with its Revenue AI Operating System SAN FRANCISCO — March 24, 2026: Gong, the leading revenue AI company, today announced it has been named to Fast Company’s list of the World’s Most Innovative Companies of 2026 in the Applied AI category. This year’s list recognizes businesses shaping industry and culture through breakthrough innovation across sectors. At the center of this recognition is the Gong Revenue AI Operating System (OS) — a unified system that brings together data, workflows, and intelligent automation to help go-to-market teams execute with precision and consistency. Powered by the Gong Revenue Graph, it captures and analyzes customer interactions across calls, emails, and meetings, turning them into actionable insights that drive smarter decisions and faster growth. “AI only creates value when it drives action,” said Amit Bendov, CEO and co-founder, Gong. “Since we began 10 years ago, Gong has taken an AI-first approach to helping revenue teams operate more efficiently and effectively, embedding intelligence directly into their daily work so they can turn customer data into measurable outcomes. This recognition underscores our commitment to continuous innovation that transforms how go-to-market teams execute, collaborate, and win.” Over the past year, Gong has extended its lead in AI with its suite of intelligent agents purpose-built for revenue teams. These agents work in tandem with teams to drive real impact by actively participating in workflows — automating tasks, identifying signals, and guiding sellers. By embedding AI into these workflows, Gong has accelerated customer adoption and business growth, with the number of monthly users of Gong’s AI agents increasing by 75 percent over the past year. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world. “Our list of the Most Innovative Companies is about spotlighting organizations that don’t just adapt to change — they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.” Gong was ranked number seven of 20 companies in the Applied AI category. This marks Gong’s first year on the list and follows its inclusion in Fast Company’s Next Big Things in Tech list in October 2025. This recognition comes on the heels of Gong being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration. To learn more about how Gong helps revenue teams drive more wins with the Revenue AI OS, visit gong.io. ABOUT GONG Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical revenue workflows, and close more deals with less effort. For more information, visit www.gong.io. ABOUT FAST COMPANY Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Press Release

March 24, 2026