Avalara Drives Lifetime Value for Customers with AI-Enabled Insights from Gong

October 17, 2023

Gong’s Revenue Intelligence Platform helps Avalara uncover cross-sell opportunities and optimize seller behaviors to scale revenue

SAN FRANCISCO – October 17, 2023: Gong, the Revenue Intelligence leader, today announced that Avalara is consolidating on its AI-powered platform to drive efficient revenue growth. Avalara, a leading provider of tax compliance automation software for businesses of all sizes, is using Gong to transform its customer-facing teams to automate critical selling workflows, optimize pipeline management, and improve decision-making that leads to more deals won.

As it seeks to increase cross-sell opportunities to drive growth, Avalara asked its customer account management (CAM) and customer success teams to focus on maximizing each opportunity to boost revenue and better serve customers. By using Gong, Avalara has gained transparency across its revenue organization, uncovering wins that they could turn into best practice sharing and training.

“Avalara’s customer account teams handle high volumes of interactions, driving roughly 3,000 deals to close each month,” said Sean Flynn, SVP, Global Sales, Avalara. “We put great emphasis on providing best-in-class customer service to make compliance less taxing for our customers. With Gong, we have incredible, market-driven insights on how to deliver the best possible experience for customers on each and every transaction. Gong has been instrumental in helping us develop a culture of coaching and deliver value in every customer interaction.”

CAM teams at Avalara have used Gong since 2021. By leveraging Gong Insights, teams can identify the behaviors that lead to growth and those that negatively impacted opportunities. This, in turn, drove a meaningful increase in personalized coaching on ways to improve the quality of customer interactions, communicate value, and help sellers improve.

Following the CAM teams’ positive results, Avalara deployed Gong across other functions – including customer success, customer development, product marketing, sales development, new business sales, and support – to build new customer pipeline, better serve existing ones, and identify cross-sell opportunities across the business. By capturing these opportunities, Avalara can grow revenue efficiently – without relying solely on sourcing new leads.

“As companies across industries and of all sizes seek to lock in efficient growth, having full visibility into their revenue organizations is critical,” said Ben Brownlee, Chief Customer Officer, Gong. “For customers like Avalara, with their large and diverse customer base, automated insights that uncover opportunities for account growth can make a big difference. Gong provides insights, and next-step recommendations, across the account lifecycle that help companies like Avalara show more value and drive more revenue.”

As companies scrutinize their tech investments and prioritize value and efficiency, using one platform for total revenue management has become paramount. Gong’s Revenue Intelligence Platform enables companies to capture, understand, and act on all customer interactions in a single, integrated platform. Gong’s platform helps revenue organizations significantly enhance their most critical workflows, including deal execution, coaching, sales engagement, strategic initiatives, market insights, and forecasting, to increase visibility and align strategies across organizations to achieve successful outcomes.

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About Gong

Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit www.gong.io .

About Avalara

Avalara makes tax compliance faster, easier, more accurate, and more reliable for 30,000+ business and government customers in over 90 countries. Tax compliance automation software solutions from Avalara leverage 1,200+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.

Recent Press Releases

Gong Named a Leader in 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration

Gong ranked #1 across four evaluated Use Cases in the Critical Capabilities report SAN FRANCISCO — December 18, 2025 — Gong, the leading revenue AI company, today announced that it has been named a Leader in the 2025 Magic Quadrant™ for Revenue Action Orchestration (RAO) by Gartner Inc. The Gong Revenue AI Operating System, which unifies data, AI insights, and workflows, helps go-to-market teams drive predictable business outcomes and uncover greater efficiencies. The first-ever Magic Quadrant for the RAO market is emerging from the convergence of previously separate sales engagement and revenue intelligence markets. We believe Gong’s position as a Leader in this inaugural report establishes its pioneering role in shaping the category of revenue technology. Gong placed highest among the 12 vendors evaluated on the "Ability to Execute" axis. The company also placed furthest on the “Completeness of Vision” axis. “To Gong, being named a Leader in the Gartner Magic Quadrant for Revenue Action Orchestration underscores not only our commitment to continuous innovation but also the measurable impact we deliver to our customers,” said Amit Bendov, co-founder and Chief Executive Officer at Gong. “As the creator and leader of the Revenue AI category, we are honored by this recognition and remain dedicated to helping revenue organizations win more by turning intelligence into action, and action into scalable growth.” In addition to being named a Leader in the Magic Quadrant for RAO, Gong also ranked first in all four of the evaluated Use Cases in the 2025 Gartner Critical Capabilities for Revenue Action Orchestration. The Use Case categories include: acquire new customers, retain and grow accounts, manage pipeline and forecast, and coach sales talent. According to Gartner: Leaders in the RAO market demonstrate a strong ability to execute their vision through products and services, consistently delivering solid business results, evident in their revenue and earnings. They have successfully deployed their RAO solutions with a significant or rapidly growing number of customers worldwide, often supporting a wide range of industries and large-scale deployments. These vendors consistently achieve above-average customer experience levels, product execution scores and sales execution scores. Of the 12 solutions evaluated, Gong was named one of only three Leaders. For more information on why Gong was named a Leader and ranked first across all four Critical Capabilities use cases, or to learn more about the RAO category as a whole, complimentary copies of the Gartner, Inc. 2025 Magic Quadrant for RAO and the critical capabilities reports are available for download here. ### Gartner Disclaimer: 1 Gartner, Magic Quadrant for Revenue Action Orchestration, By Steve Rietberg, Dan Gottlieb, Alyssa Cruz, 15 December 2025. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

December 18, 2025

New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

Global report also shows that teams that use AI as a core driver of revenue strategy are 65% more likely to increase win rates. Data also reveals that AI-driven teams generate 77% more revenue per representative – a six digit increase over those who don't. SAN FRANCISCO — December 4, 2025 — Gong, the leading Revenue AI company, today released its second annual State of Revenue AI report, revealing that AI has earned its seat at the revenue table. According to the report, seven in ten enterprise revenue leaders now trust AI to regularly make business decisions. This signals the technology’s evolution from a competitive edge that helped individuals gain efficiency into an essential for every level of the revenue organization. The data shows that these AI-powered decisions are bearing fruit: organizations embedding AI as a core driver of their go-to-market (GTM) strategy are outperforming their peers, being 65% more likely to increase win rates. The research, drawn from an analysis of 7.1 million sales opportunities across 3,600+ companies and a survey of more than 3,000 global revenue leaders, offers fresh insights into how revenue teams are adapting to economic shifts, embracing AI, and redefining productivity and growth for the year ahead. “Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder, Gong. “Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re reshaping entire GTM functions. The data shows us that the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.” AI as a Job-Shaper, Not a Job-Taker The report also highlights a shifting narrative around AI and the workforce: that AI is viewed less as a threat and more as a catalyst for transformation. When asked about the three-year impact of AI, 43% of respondents said they expect it to transform jobs without reducing headcount, making it the most common outlook. Only 28% anticipate job eliminations, while 21% foresee new revenue roles being created. Just 8% predict minimal impact. As revenue professionals increasingly implement AI technologies in their day-to-day activities, they are seeing its transformative power on their roles. In fact, leaders are prioritizing productivity and output of existing teams, with productivity now ranked as the number one growth strategy for 2026, up from fourth place last year. Key areas of change include: Reduced administrative time, like data entry, note-taking, CRM updates emerging as the top-ranked impact More customer-facing capacity, enabling more calls, meetings, and outreach Greater strategic and creative focus, such as account planning and deal strategy Better data-driven decision-making, driving engagement among revenue leaders AI Becomes a Strategic Partner in Revenue Growth Seven in ten enterprise revenue leaders now trust AI to regularly make business decisions, underscoring AI’s shift from experimentation to expectation. In 2025, the number of US companies using AI to forecast and measure strategic success increased 50% year over year. Teams using revenue-specific AI solutions were twice as likely to leverage AI for forecasting and predictive modeling, driving outcomes beyond what general-purpose tools delivered, including: 13% higher revenue growth 85% greater commercial impact Sales Teams Using AI More Win More Organizations that have boldly embraced AI within their core business use cases capture more value from their investments than those further behind or more surface-level in their deployments. Teams that deeply leverage AI generate 77% more revenue per representative – a six-digit increase over those that do not use it. AI Adoption in the US vs. UK Companies in the UK lag those in the US by about 12-18 months when it comes to AI adoption. United States: AI adoption continues to accelerate, with 87% of US companies now using AI and an additional 9% planning to adopt it within the next year. United Kingdom: UK adoption in 2025 looks very similar to US findings from last year’s report, with 70% currently using AI, with another 22% planning to in the next 12 months. To learn more about how revenue organizations are winning more with AI, download the full report here. Methodology: Insights from The State of Revenue 2026 are based on a combination of survey and proprietary data. Gong surveyed 3,048 global revenue leaders, with respondents based in the United States, United Kingdom, Australia, and Germany. In addition, the Gong Labs research team analyzed 7.1 million sales opportunities across 3,613 companies to measure the impact of AI and performance across revenue teams. ### About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

December 4, 2025

Docusign Selects Gong Revenue AI Operating System to Accelerate Sales Productivity and Drive Strategic Growth

SAN FRANCISCO, November 19th, 2025 – Gong, the leading Revenue AI company, today announced that Docusign, the global leader in intelligent agreement management, has selected Gong as its partner to accelerate sales productivity, enhance go-to-market effectiveness, and power their strategic growth initiatives. Gong’s AI Operating System (OS) for Revenue plays a critical role in advancing Docusign’s go-to-market strategies, with a focus on the adoption and growth of its Intelligent Agreement Management (IAM) platform. By leveraging Gong's insights and revenue AI capabilities, Docusign aims to improve sales effectiveness and productivity. This will be achieved by replicating successful outreach, better understanding buyer intent, and tailoring messaging and strategy based on this intelligence. “At Docusign, driving growth through operational excellence is a top priority," said Paula Hansen, President and Chief Revenue Officer at Docusign."The Gong Revenue AI OS provides the actionable insights and visibility we need to elevate our customer engagement, increase our sales productivity, and ultimately fuel our growth in key areas of our business. Gong’s technology allows us to coach at scale, drive repeatable best practices, and empower our teams with the data they need to succeed." Docusign plans to leverage the Gong Revenue AI OS, including Gong Forecast and Conversational Intelligence, to streamline sales enablement and increase team efficiency. Gong also seamlessly integrates into Docusign’s existing tech stack, creating a comprehensive, unified revenue ecosystem. In selecting Gong, Docusign emphasized the platform’s ability not only to improve day-to-day sales effectiveness but also to connect technology investments directly to measurable operational and revenue outcomes. The rollout also maintains critical standards of data privacy, security, and compliance for Docusign’s global organization. “We’re excited to welcome Docusign to the Gong customer community,” said Shane Evans, Chief Revenue Officer of Gong. “This is a marquee enterprise win, and this partnership is a strong validation of the impact Revenue AI is making with large enterprises. Docusign is a category leader and we’re looking forward to helping their team turn real-time customer signals into smarter actions, execute with greater consistency across their go-to-market motion, and achieve revenue growth at scale.” About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

November 19, 2025