Uber Freight drives standardized MEDDPICC adoption and improves deal outcomes with Gong

1. Powering the Sales Engine with Gong’s Revenue AI OS

Uber Freight embedded the Gong Revenue AI Operating System (OS) and Gong Engage across its global sales organization. This created a connected, intelligent foundation for every revenue-driving activity. This transformation gave the team a unified view of deals, conversations, and outcomes.

2. Preparing Smarter with AI Briefer

To save time and boost call readiness, sellers adopted AI Briefer to instantly review concise, AI-generated summaries of past interactions. With the context they needed at their fingertips, reps entered every meeting informed and confident, no manual prep required.

3. Managing Deal Risk in Real Time with AI Tracker

Uber Freight deployed AI Tracker to automatically flag deal risks and conversation gaps as they happened. The system tracked key topics like pricing, decision-makers, and next steps, alerting teams when crucial details were missed, so they could take immediate corrective action.

4. Unlocking Full Pipeline Visibility through Deal Boards

Sales leaders turned to Deal Boards as their single source of truth. With a complete, real-time view of every opportunity, managers could quickly identify stalled deals, spot trends, and deliver targeted, data-driven coaching that moved the needle.

5. Standardizing Success with Gong Insights and MEDDPICC Enablement

Using Gong Insights alongside AI Tracker, Uber Freight standardized its sales messaging and reinforced MEDDPICC methodology across teams. This alignment strengthened qualification rigor, improved forecast accuracy, and ensured consistent execution from deal to deal.

6. Scaling High-Quality Outreach with Gong Engage Flows and Blocks

With Flows and Blocks in Gong Engage, reps built consistent, personalized outreach at scale. Every message reflected Uber Freight’s brand voice and best practices—driving higher response rates and stronger customer engagement.

Broader impact: Multiple teams are now using the Gong Revenue AI OS to track key patterns and guide messaging, coaching, and process refinement. This has streamlined Uber Freight’s sales process and improved cross-functional collaboration. The clear link between Gong usage and rep success is noted in more pipeline, better response rates, and higher adoption across the GTM organization.

"There’s a clear link between Gong usage and our team’s success, most notably in more pipeline, better response rates, stronger deal insights, and direction on where to act and win." — Mikaela Mohr, GTM Enablement Manager