RTA: The Fleet Success Company logo

How RTA: The Fleet Success Company doubled sales and tripled forecast accuracy

Learn how RTA Fleet was able to create stronger alignment between sales and product teams using the Gong Revenue AI OS.

Challenge

RTA Fleet, a fleet management software provider, set out to double its revenue in just three years, with a long-term goal of reaching $100M in ARR. However, a lack of a standardized sales process, inconsistent rep performance, and limited visibility into pipeline risks stood in the way of this ambitious growth.
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improvement to close rates for new deals (from 19% to 35%)

The playbook:

RTA Fleet initially adopted the Gong Revenue AI Operating System (OS) for basic call recordings, but it quickly expanded its use of the platform to become the foundation of its sales strategy:

  • Accurate forecasting: The team adopted Gong Forecast and used Deal Boards to get real-time, data-driven insights into pipeline health. This allowed sales leaders to identify at-risk deals earlier and intervene in time to turn losses into wins.
  • Scalable coaching: Using AI Tracker and Scorecards, managers could easily identify which calls to review and assign Call Snippets for feedback. This helped them turn top-performing calls into training assets by standardizing talk tracks that work and improving performance across the entire team.
  • Improved product insights: The sales team used AI Tracker to collect precise data on why deals involving certain competitors and features were being lost. They brought these insights directly to product meetings, thus influencing the roadmap and helping RTA Fleet win more deals in head-to-head scenarios.

Broader impact:

By using the Gong Revenue AI OS to inform its product roadmap, RTA Fleet was able to create stronger alignment between sales and product teams, ensuring that new features directly addressed customer needs and market gaps.

"We upgraded to Gong Forecast this year and now my forecasting is eerily accurate, usually within 5%. It helped set expectations for the executive team and was part of the formula that helped us generate more new revenue in the first six months of 2025 than in all of 2024." —Kevin Burdick, VP of Sales