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AppsFlyer cuts meeting prep time by 50% with Gong AI

AppsFlyer adoption of the Gong Revenue AI OS reduced meeting prep time by 50% and fueled cross-department collaboration.

Challenge

With a global Customer Success team of 120 CSMs, AppsFlyer struggled with fragmented data, inconsistent communication, and a lack of real-time account visibility. Teams across different time zones and languages often worked with outdated or overwhelming information.

Outcome

AppsFlyer reduced meeting prep time by 50% and established a unified, AI-driven briefing process for 120 CSMs worldwide. With consistent communication and real-time visibility across accounts, Customer Success teams now spend less time gathering information and more time driving retention and growth. The company’s adoption of the Gong Revenue AI Operating System has also fueled cross-department collaboration and data-driven decision making enterprise wide.
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increase in Ask Anything usage, particularly for 1:1 meeting prep

AppsFlyer’s revenue AI playbook: Cutting meeting prep time by 50%

1. Building a Consistent Briefing Process with AI Briefer

Using the Gong Revenue AI Operating System (OS), Shira Bar-Joseph, Client Services Operations Specialist, designed and deployed eight standardized AI Briefer templates. These templates established a consistent, repeatable briefing process across critical use cases like churn risk, handovers, and upsell alerts, ensuring every CSM entered meetings prepared and aligned.

2. Eliminating Knowledge Silos with AI Ask Anything

To bridge communication gaps across 20 global offices, Shira trained teams to use AI Ask Anything and developed custom prompt templates tailored to Customer Success workflows. This empowered CSMs to instantly surface the insights they needed, regardless of time zone or language.

3. Driving Proactive Management with AI Tracker

AppsFlyer implemented AI Tracker to generate weekly automated summaries highlighting engagement trends and risk indicators. These insights gave CS leaders a real-time view of account health and helped them act before small issues became churn risks.

4. Expanding Impact Across the Organization

What started as a Customer Success initiative quickly scaled company wide. Teams in Marketing, Product, and Partnerships now tap into Gong’s data for voice of customer insights and performance tracking. To further enhance strategic visibility, AppsFlyer is developing a Gong API integration with its internal BI systems.

Broader impact: What began as a CS initiative has now become a company-wide movement. Demand for data access to the Gong Revenue AI OS has risen by 30% across departments like Marketing, Product, and Partnerships, with each using its data for voice-of-customer insights. AppsFlyer is now building a Gong API integration with their internal BI systems to further enhance visibility and strategic planning.

"In our Global CS Operations team, supporting 120 CSMs across 20 locations, standardizing communication and consolidating fragmented data were our biggest challenges. Gong AI now ensures every CSM has the same high-quality briefing process. It saves them time and helps them focus on growing accounts." — Shira Bar-Joseph, Client Services Operations Specialist

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