How MotorK boosted sales productivity and unlocked actionable insights with Gong’s AI-driven solutions

MotorK, a leader in digital solutions for automotive dealerships, saw AI’s potential to transform sales operations. Under the leadership of their CRO, Joe Sanchez, the company committed to an AI-first strategy to streamline processes and improve efficiency. Gong became a critical partner in this transformation, providing the capabilities and insights MotorK needed to integrate AI seamlessly into their workflows.

By automating repetitive tasks — like meeting follow-ups and entering customer data — MotorK’s sales leaders were able to shift their teams’ focus to strategic, high-value activities. Gong’s capabilities, including capturing buying signals and providing AI-driven insights, laid the groundwork for MotorK to explore broader AI applications, which set the stage for sustained growth and operational excellence.

Before adopting an AI-first approach, MotorK’s sales teams spent a significant amount of time on manual tasks, such as retyping meeting notes and manually enriching customer data. Those inefficiencies left reps with less time for meaningful customer engagement. Joe Sanchez explained that the company’s shift was designed to “use AI to make our teams more effective.”

Gong played a pivotal role in this transformation by automating time-consuming processes. One standout feature is its ability to automatically draft meeting follow-up emails. Sanchez emphasized the impact this is having on the team, calling it a significant turning point. This feature not only saved each rep hours of manual data-entry work, it also ensured consistent, timely communication with prospects.

By significantly reducing repetitive tasks, MotorK’s sales team has been able to redirect their energy toward high-value activities. This is a move that’s enhanced their productivity and allowed them to focus on strengthening their go-to-market strategy.

MotorK’s use of Gong now extends beyond task automation: It has unlocked a new level of data-driven decision-making. By combining Gong’s call recordings and analytics with generative AI workflows, MotorK centralized their customer interactions and enriched their Salesforce records in real time. This integration provides the sales team with instant, actionable insights.

Sanchez shared a powerful example of this transformation: “Within one week of implementing Gong AI, our country manager built a flow to enrich leads automatically, saving us a ton of time.” This streamlined and AI-driven process delivers profiles with key details like dealership brands, locations, and inventory size within minutes of a lead’s entry into their system.

With Gong’s data capture and AI analytics working together, MotorK now prioritizes high-value leads more effectively. Sanchez noted that with “Gong data plus AI, we can identify our most valuable leads and act fast.” This enables the sales team to focus on opportunities with the highest potential, driving smarter, faster decision-making across the revenue organization.

The transformative impact of Gong AI extends beyond process optimization. This is exemplified by Sanchez’s experience with Gong’s translation capabilities. 

MotorK has teams in Italy, France, Spain, and Germany. While Gong’s call recording insights have long provided those teams with valuable customer data, the introduction of Gong’s AI Translator (beta until July 2025) revolutionized their workflow and collaborative capabilities.

Whatever language a customer interaction occurs in, Sanchez and his teams can get immediate insights and meeting summaries in their native language (English for Sanchez), even when the conversation is in a language they don’t speak. 

“I’ve got teams across Europe, but I don’t speak their languages. Now, with Gong, I can see meeting summaries in English and use AI Ask Anything for any deal — What’s happening with this deal? Are they following our sales process? — and it answers me in English. For me, that’s a game changer.”

Gong’s seamless translation nearly eliminates language barriers, making it easier to collaborate across international teams. 

AI isn’t simply improving their existing business processes, it’s unlocking new possibilities for global collaboration and understanding. Understandably, Sanchez believes the ability to understand deals across his multilingual, European teams has been critically advantageous.

MotorK’s experience with Gong exemplifies the transformative power of AI. By leveraging Gong’s unified platform and automated workflows, MotorK eliminated its reps’ most repetitive tasks and unlocked richer, more actionable data that empowers their sales teams to operate with greater efficiency and insight.

As Sanchez put it, “The path from absolute beginner to very effective is incredibly short!” This reflects MotorK’s experience of quickly adopting and integrating Gong AI into their processes.

Gong continues to be a cornerstone of MotorK’s AI-first strategy, enabling smarter decisions and supporting the company’s growth. As MotorK explores further AI-driven innovations, Gong remains instrumental in capturing key insights and driving productivity, ensuring the company stays ahead in a competitive market.