How Jane Technologies halved rep onboarding time and boosted pipeline by 125% with Gong Engage

Jane Technologies slashed onboarding times for new reps in half, achieved a 79% boost in their outbound activities, and an outstanding 125% boost to their pipeline by implementing Gong Engage.They used it to automate data capture and fully integrate their sales tools and customer data.

Operating in the fast-moving cannabis tech industry, Jane Technologies needed to ensure their efficiency with a lean sales team. With only four Account Executives managing full-cycle sales for dispensaries, the company was in dire need of streamlined workflows to maximize the team’s productivity. Gong Engage delivered that transformation.

Gong Engage integrated seamlessly with the team’s sales tools (e.g., Salesforce. Google Calendar), and eliminated hours of manual tasks for the sales reps through automated data capture across CRM, calls, and emails. That left them free to pursue more pipeline, which resulted in a significant boost to their revenue. Gong Engage quickly became a pivotal element in Jane Technologies’ approach to optimized sales and strategic engagement.

“Gong is the core of our GTM strategy. ” —Mia Hoffman, Director of Sales at Jane Technologies

Before adopting Gong Engage, Jane Technologies’ sales reps grappled with the burdensome administrative tasks that eat up time on most sales teams. They spent valuable hours manually logging demos, creating calendar events, and re-entering data into various platforms. According to Mia Hoffman, their Director of Sales, this cost reps 20 minutes per meeting — time that could have been spent on strategic engagement.

Gong Engage solved this challenge by seamlessly bringing every deal, account, and contact’s data into a unified platform. It now automatically captures customer interaction info that reps used to enter manually, freeing up their time to spend on outbound activities. This had a near-immediate impact:

“In just two weeks, our activity was up 79%. We’ve been able to maintain that ever since.” —Mia Hoffman, Director of Sales at Jane Technologies

Not only did their sales activities go up by 79%, their sales team’s pipeline increased by 125%.

For a team that had recently shifted to full-cycle Account Executives, with no BDRs, this efficiency was a game-changer. It meant reps had significantly more time to devote to their deals in progress, which resulted in more reliable and sustainable pipeline revenue.

For leadership, this unified system not only streamlines workflows and frees up reps’ time by syncing Engage activities back to Salesforce, it also gives everyone greater visibility into pipeline activities and deal progression.

“Nothing’s siloed anymore. We’re pulling from the same data pool, and it’s made our team way more efficient.” —Mia Hoffman, Director of Sales at Jane Technologies

Leadership can easily get the status of their pipeline and every deal in it. They know their information is accurate because:

AEs can make informational updates right from their workflows in Engage. Engage is pulling in data from the CRM.

With this unified source of up-to-date information, both leaders and reps can also use filters to create reports using CRM fields within Engage.

Gong Anywhere also brings Engage capabilities into Salesforce, so reps can add people to flows, and call and email prospects right within Salesforce. That’s all supported by Gong's AI-powered ability to identify risks and opportunities in real time.

“One of the primary reasons we switched to Gong Engage is that the Salesforce sync is always on. We don’t even have to think about it, “ says Mia. This makes it easier to create pipeline reports, make smart coaching decisions, and track performance.

When nothing’s siloed, the whole team pulls from the same data pool, making them all more efficient.

Reps were quick to embrace Gong Engage for its streamlined workflows, user-friendly design, and AI features, like Ask Anything.

As Mia explained, "We were hungry for something that would make life easier, and we took to Gong Engage like fish to water." This rapid adoption was key to sustaining the team’s increased activity levels, and has worked to their advantage in terms of onboarding speed as well. In fact, the platform halved ramp times for new hires.

“Before Gong Engage, reps typically needed six weeks before they’d make live calls. Now, they need only three.” —Mia Hoffman, Director of Sales at Jane Technologies

That’s because Gong recordings — essentially templates of best-in-class calls — makes training easier. Having in-depth account information also means it’s easy to decide which accounts are appropriate for the team’s newest reps, as well as how to approach them.

This acceleration allows the team to scale as required, with the assurance that new reps will contribute to growth quickly and proficiently.

Gong Engage has become an indispensable asset for Jane Technologies. That’s partly thanks to Gong AI, which, as Mia says, “is really smart. … It’s easy to train it to be what you need it to be.”

Mia and her team are now delivering more personalized outreach, leadership is better equipped with valuable insights, and new hires are ramping up in record time. "We’re really, really happy with Gong Engage," said Mia. "It’s an amazing system that’s helped us scale quickly and made our jobs so much easier. I’m way more in tune with the data and our numbers."

Gong Engage is a powerful solution for businesses like Jane Technologies, that rely on lean teams in competitive industries. With streamlined workflows, automated insights, and integrated data, Jane Technologies has not only optimized its current sales strategies but also built a strong foundation for sustained growth and success.