Gong Unveils New AI Tools to Drive Revenue Outcomes at the Organizational Level

November 21, 2024

New platform innovations contextualize customer interaction data to provide advanced automation and insights and increased standardization

SAN FRANCISCO and DANA POINT, CA, November 21, 2024: Gong, the revenue AI company, today announced new platform capabilities that provide revenue teams with new levels of automation, deep, actionable customer insights, and standardized knowledge sharing across the entire organization. The announcement was made at Celebrate 2024, Gong’s flagship customer event.

Gong’s new platform capabilities are designed to help revenue organizations capture the right data, generate insights, and drive actions to help them achieve greater revenue success.

“For AI to be truly valuable to a revenue team, we don’t just need tools that save us time by automating tasks, but ones that emphasize precision, accuracy, and nuance,” said Matt Rosenberg, Chief Revenue Officer, Grammarly. “More advanced AI solutions enable teams to uncover new insights, empowering us to improve our strategies and ultimately drive success as we scale.”

Driving Insights, Automation, and Standardization with Gong Revenue AI

The next phase of enterprise AI enables businesses to tailor the technology to power business applications across their organization. Today, this process is resource-intensive, requiring developers to write code that maps the right data to business systems. To address this challenge, Gong unveiled two innovations to the Gong Revenue AI Platform that eliminate the need for code and rely on natural language instead of complex prompts.

With AI Brief, revenue teams can define tailored briefing templates depending on the information they need summarized and how. They can choose from predefined templates, such as AI Brief for Account Handoffs or AI Brief for Win-Loss Reports, or create custom templates by specifying – using natural language – the information they want summarized and in what way, based on data captured throughout the account and deal history. Previously, most sellers spent considerable time creating account briefs of inconsistent quality. This resulted in poor account handoffs, missed revenue opportunities, and unhappy customers. Now, every seller can generate high-quality briefs in under a minute to improve critical information sharing and deliver high-caliber customer experiences.
Gong is bringing new automation to sales coaching with AI Scorecard Answers. Enablement leaders can create a scorecard and then create a prompt with Gong’s Ask Anything (for example, “Did the rep confirm the next steps?”), and Gong will run the prompt on the call recording. Gong AI speeds the coaching process by automatically finding answers to questions and pre-populating suggested key points for the manager. By applying natural language prompts to calls, AI Scorecard Answers can save sales leaders the time traditionally spent on full call reviews and provide efficient, accurate feedback for reps to act on, raising performance.

“We know AI is already being used in revenue teams to make individuals more efficient and productive, but the opportunity ahead is using AI to systematize best practices tops-down across the organization,” said Eilon Reshef, co-founder and Chief Product Officer, Gong. “To drive value from this organization-level approach, teams need to be able to take a degree of customization over the solutions they implement so that the solutions deliver specific, targeted, enterprise-grade results.”

Reporting and Insights Integrated into Workflows

Gong is integrating additional reporting directly into revenue teams’ workflows as part of its new Revenue Analytics capabilities. These capabilities allow operations teams to define metrics and targets, and create dashboards that visualize progress against those metrics within Gong. This gives sales leaders and their teams a single source of truth from which to manage their pipeline, forecast accurately, and deliver more reliable revenue.

For example, as part of the capability, Pipeline Analytics now brings insights that used to be uncovered through CRM, business intelligence tools, or spreadsheets directly into pipeline-building workflows within Gong. By bringing Gong data and AI directly into existing workflows, teams can take action based on insights with greater precision and efficiency, helping them become more proactive and strategic in driving growth and identifying key opportunities.

AI Context Anywhere Teams Work

Gong is helping customers bring their rich conversation data and AI-powered insights to the places where reps work, helping combat the significant productivity drain and knowledge gap arising from siloed CRM and email systems with Gong Anywhere. Available now for Gong Engage, Gong Anywhere brings Gong AI directly into sellers’ Gmail inboxes and Salesforce, eliminating the need to toggle between apps while providing instant insights and context to enable personalization for high-quality outreach. Soon, sellers will also be able to access these capabilities within their Microsoft Outlook workflows, allowing them to grow their pipeline from anywhere.

To learn more about today’s product enhancements and how the Gong Revenue AI Platform is delivering a better way to revenue, read the blog.

###

About Gong

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,000 companies around the world rely on Gong to unlock their revenue potential. For more information, visit www.gong.io .

Recent Press Releases

New Gong Labs Research Finds AI Is Now a Trusted Decision-Maker in Revenue Teams

Global report also shows that teams that use AI as a core driver of revenue strategy are 65% more likely to increase win rates. Data also reveals that AI-driven teams generate 77% more revenue per representative – a six digit increase over those who don't. SAN FRANCISCO — December 4, 2025 — Gong, the leading Revenue AI company, today released its second annual State of Revenue AI report, revealing that AI has earned its seat at the revenue table. According to the report, seven in ten enterprise revenue leaders now trust AI to regularly make business decisions. This signals the technology’s evolution from a competitive edge that helped individuals gain efficiency into an essential for every level of the revenue organization. The data shows that these AI-powered decisions are bearing fruit: organizations embedding AI as a core driver of their go-to-market (GTM) strategy are outperforming their peers, being 65% more likely to increase win rates. The research, drawn from an analysis of 7.1 million sales opportunities across 3,600+ companies and a survey of more than 3,000 global revenue leaders, offers fresh insights into how revenue teams are adapting to economic shifts, embracing AI, and redefining productivity and growth for the year ahead. “Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder, Gong. “Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re reshaping entire GTM functions. The data shows us that the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.” AI as a Job-Shaper, Not a Job-Taker The report also highlights a shifting narrative around AI and the workforce: that AI is viewed less as a threat and more as a catalyst for transformation. When asked about the three-year impact of AI, 43% of respondents said they expect it to transform jobs without reducing headcount, making it the most common outlook. Only 28% anticipate job eliminations, while 21% foresee new revenue roles being created. Just 8% predict minimal impact. As revenue professionals increasingly implement AI technologies in their day-to-day activities, they are seeing its transformative power on their roles. In fact, leaders are prioritizing productivity and output of existing teams, with productivity now ranked as the number one growth strategy for 2026, up from fourth place last year. Key areas of change include: Reduced administrative time, like data entry, note-taking, CRM updates emerging as the top-ranked impact More customer-facing capacity, enabling more calls, meetings, and outreach Greater strategic and creative focus, such as account planning and deal strategy Better data-driven decision-making, driving engagement among revenue leaders AI Becomes a Strategic Partner in Revenue Growth Seven in ten enterprise revenue leaders now trust AI to regularly make business decisions, underscoring AI’s shift from experimentation to expectation. In 2025, the number of US companies using AI to forecast and measure strategic success increased 50% year over year. Teams using revenue-specific AI solutions were twice as likely to leverage AI for forecasting and predictive modeling, driving outcomes beyond what general-purpose tools delivered, including: 13% higher revenue growth 85% greater commercial impact Sales Teams Using AI More Win More Organizations that have boldly embraced AI within their core business use cases capture more value from their investments than those further behind or more surface-level in their deployments. Teams that deeply leverage AI generate 77% more revenue per representative – a six-digit increase over those that do not use it. AI Adoption in the US vs. UK Companies in the UK lag those in the US by about 12-18 months when it comes to AI adoption. United States: AI adoption continues to accelerate, with 87% of US companies now using AI and an additional 9% planning to adopt it within the next year. United Kingdom: UK adoption in 2025 looks very similar to US findings from last year’s report, with 70% currently using AI, with another 22% planning to in the next 12 months. To learn more about how revenue organizations are winning more with AI, download the full report here. Methodology: Insights from The State of Revenue 2026 are based on a combination of survey and proprietary data. Gong surveyed 3,048 global revenue leaders, with respondents based in the United States, United Kingdom, Australia, and Germany. In addition, the Gong Labs research team analyzed 7.1 million sales opportunities across 3,613 companies to measure the impact of AI and performance across revenue teams. ### About Gong: Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

December 4, 2025

Docusign Selects Gong Revenue AI Operating System to Accelerate Sales Productivity and Drive Strategic Growth

SAN FRANCISCO, November 19th, 2025 – Gong, the leading Revenue AI company, today announced that Docusign, the global leader in intelligent agreement management, has selected Gong as its partner to accelerate sales productivity, enhance go-to-market effectiveness, and power their strategic growth initiatives. Gong’s AI Operating System (OS) for Revenue plays a critical role in advancing Docusign’s go-to-market strategies, with a focus on the adoption and growth of its Intelligent Agreement Management (IAM) platform. By leveraging Gong's insights and revenue AI capabilities, Docusign aims to improve sales effectiveness and productivity. This will be achieved by replicating successful outreach, better understanding buyer intent, and tailoring messaging and strategy based on this intelligence. “At Docusign, driving growth through operational excellence is a top priority," said Paula Hansen, President and Chief Revenue Officer at Docusign."The Gong Revenue AI OS provides the actionable insights and visibility we need to elevate our customer engagement, increase our sales productivity, and ultimately fuel our growth in key areas of our business. Gong’s technology allows us to coach at scale, drive repeatable best practices, and empower our teams with the data they need to succeed." Docusign plans to leverage the Gong Revenue AI OS, including Gong Forecast and Conversational Intelligence, to streamline sales enablement and increase team efficiency. Gong also seamlessly integrates into Docusign’s existing tech stack, creating a comprehensive, unified revenue ecosystem. In selecting Gong, Docusign emphasized the platform’s ability not only to improve day-to-day sales effectiveness but also to connect technology investments directly to measurable operational and revenue outcomes. The rollout also maintains critical standards of data privacy, security, and compliance for Docusign’s global organization. “We’re excited to welcome Docusign to the Gong customer community,” said Shane Evans, Chief Revenue Officer of Gong. “This is a marquee enterprise win, and this partnership is a strong validation of the impact Revenue AI is making with large enterprises. Docusign is a category leader and we’re looking forward to helping their team turn real-time customer signals into smarter actions, execute with greater consistency across their go-to-market motion, and achieve revenue growth at scale.” About Gong Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

November 19, 2025

Leading Companies Drive Measurable Business Impact with Gong’s AI Operating System for Revenue

Docusign and PayPal among 2025 Golden Gong honorees Combined, honorees drove millions in ARR impact, achieved 57% higher win rates, and saved more than 7,600 hours through AI-powered revenue transformation SAN FRANCISCO and AUSTIN, TX – October 22, 2025: Gong, the leading revenue AI company, today announced the winners of the 2025 Golden Gong Awards. Now in its sixth year, the awards underscore how the fastest-growing revenue teams are using AI to move beyond automation and efficiency, and extend it to driving predictable business outcomes. The honored organizations were selected from nearly 200 nominations, all using Gong’s Revenue AI OS. "AI’s ability to deliver efficiencies is nothing new; teams have harnessed this capability for years. Today, the teams we are celebrating have translated their use of the technology into tangible revenue impact, gained strategic advantages, and redefined what’s possible for their business,” said Simon Frey, Chief Customer Officer, Gong. “We commend this year’s Golden Gong winners for pushing the limits of revenue AI and validating the Operating System model as the right way to unlock predictable growth at scale.” The New Measure of AI Success: Driving Revenue Outcomes The 2025 Golden Gong winners achieved core business outcomes that prove the correlation between the Gong Revenue AI Operating System and measurable revenue success. Leadership Excellence: The People Driving the AI OS The awards also recognize the visionary revenue leaders and their teams who successfully implement AI for organizational excellence. The winners are being honored at Celebrate '25, Gong’s sold-out user conference held in Austin, TX, and attended by more than 900 revenue leaders. To learn more about how these and other Gong customers are winning more with revenue AI, learn more here. About Gong Gong uses AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph of customer interaction data, intelligent agents, and trusted applications, Gong helps more than 4,800 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

Press Release

October 22, 2025