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10 Golden rules of pricing conversations

Free Printable Cheat Sheet

Pricing conversations make or break your deals. We analyzed over 519,000 call recordings with AI to understand how the best salespeople in the world handle pricing discussions. This is what they do (and don’t) to defend their pricing and seal the deal.

What you’ll learn
  • When to talk price
    The highest impact moment in the sales process to bring up budget and pricing with buyers.​
  • How to stand firm
    Do this immediately after explaining your price to project rock-solid confidence (hint: almost no one does this).​
  • Avoid this negotiation trap
    Use these two simple words to drastically reduce price haggling and secure your deals.​
How to use the 10 golden rules
  • Lead buyers to value
    Learn how elite sales reps justify price before they bring it up – and without buyers even realizing it.
  • Use authoritative language
    Your do’s and dont’s of pricing conversations. These words are the kiss of death for pricing negotiations.
  • Includes a free email template
    This email template will kick pricing conversations out of your inbox and get buyers where you want them (on the phone).


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