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7-Point checklist to win executive buy-in

Selling Skills

Plenty of good reps don’t know how to sell to the C-suite. ONE mistake in your strategy and they’ll chuck your deal out the window. But handle the meeting right and you’ll have them sprinting to sign.

Want to learn the seven ways to WOW senior executives and keep lucrative deals on track? Sure you do. They work for everyone, from newbies to 20-year sales vets.

What you’ll learn
  • Build a bullet-proof business case
    Get a step-by-step framework for conversations that highlight topics the C-suite cares about, and avoid topics that fail.
  • Gain trust and earn influence
    See which messaging earns you influence with execs so you can deliver conversations that drive urgency.
  • Avoid the #1 mistake in c-suit meetings.
    Get this wrong and you’ll over-complicate your deal and jeopardize the entire sales cycle.

How to use the checklist
  • Lead high-level conversations
    Elevate your sales conversations to what the C-suite truly cares about, and they’ll act fast. You’ll learn how to shift your focus (and your questions) to their business, not your product or service.
  • Create a sense of urgency
    If you can clarify a major change happening in their marketplace and explain why it makes your buyer vulnerable, buyers will envision a better future (that includes your product). Then they’ll grab a pen lightning fast.
  • Reveal unknown value
    Your buyers have not-so-obvious business needs. Reveal them, and they’re your golden ticket to YES. It’s how you leave buyers scratching their heads and wondering, “Why didn’t I think of that?”


Hold your own. Get the deal done.

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