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Sales Pricing Cheat Sheet: 10 Golden Rules of Pricing Conversations

In this free instant download, discover proven methods of successful pricing conversations based on AI-analysis of over 519,000 recorded sales calls!

Get the cheat sheet & learn
  • Phrases to avoid at all costs
    Sales cycles lengthen by 19% when reps say any of these 3 phrases to a buyer at any point in a deal…
  • How many words is too many
    Successful salespeople use about XX words to explain their price — any more signals insecurity…
  • When (and how) to apologize
    On average, you’ll close 13% more deals when you strategically pick and choose your apologies…
  • How to avoid giving discounts
    These 2 words imply that someone else has the final say on pricing, and concessions are scrutinized…
  • The right amount of silence
    When you pause for XX seconds after stating your price, it signals full confidence in your pricing…
  • Pronouns you should avoid
    Unsuccessful pricing conversations typically use certain pronouns, which you should avoid at all costs…
  • When to bring up price
    Successful reps only discuss price after establishing this key piece of information with the prospect… 
  • Budget talks timing
    Win rates are exponentially higher when you discuss budget at this counterintuitive time…
  • Email boundaries
    According to the data, this is what you can say about price over email — and what you can’t say…
Get a bonus sales objection email template!

This 43-word template is proven to compel hesitant prospects to accept a call because it:

  • Validates the prospects concerns
  • Reframes their objection as a benefit
  • Makes it easy for the prospect to say “yes”


It’s free, instant, and proven.

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