Building trusted customer relationships at scale in healthcare and life sciences

May 13th at 10:00 a.m. PDT / 1:00 p.m. EDT

Winning – and keeping – customers in healthcare has never been more complex. Rising costs, longer sales cycles, more stakeholders per deal, and a buyer base that is — understandably — risk-averse. In this environment, trust is the currency that matters most. It's what sustains long-term value with the hospital systems, provider networks, payers, and HCPs your team serves.

Building trusted relationships is hard to scale. Customer history gets scattered across siloed systems. Messaging drifts from rep to rep. Managers coach based on intuition and a handful of calls. And when a rep leaves, so does a customer's story. According to The State of Revenue AI 2026, organizations that lean into AI generate 77% more revenue per representative than those that don't — and the difference comes down to how they manage customer relationships at scale.

Join Chris Peake, Chief Trust Officer at Gong, Alex Tolmasoff, Managing Director at KPMG, and Katie Boswell, Managing Director at KPMG for a practical conversation on how customer-facing l teams across benefits and insurance, medical devices, pharma, life sciences, and health tech are using AI to move from reactive relationship management to proactive, insight-driven engagement, without sacrificing the compliance and trust the industry demands.

You’ll learn:

• How to unify visibility across every customer interaction so your team sees and acts on the full picture
• How to standardize messaging across distributed commercial teams while keeping conversations authentic and on-brand
• How to use AI to identify coaching opportunities in real time and scale what top performers do across the team
• How to deploy AI responsibly in a regulated environment — with the governance, privacy, and transparency healthcare buyers, providers, and customers expect

Featured Speakers:

• Chris Peake - Chief Trust Officer | Gong
• Alex Tolmasoff- Managing Director | KPMG
• Katie Boswell - Managing Director | KPMG