Beyond call recording: Atlassian's AI coaching playbook

Revenue teams know their best coaching opportunities live inside customer conversations. The challenge is finding them consistently and turning those insights into action.

As organizations grow, managers have less time to review calls, qualification standards become harder to reinforce, and valuable customer signals are often overlooked. Coaching becomes reactive instead of repeatable, making it difficult to scale what great looks like across the team.

In this session, Kat Hackett and NJ Goodwin at Atlassian, share how their teams evolved from manually reviewing calls to using Gong's AI-powered conversation intelligence to accelerate onboarding, improve qualification consistency, surface coaching opportunities, and build scalable coaching workflows.

You'll learn how to:

• Surface coaching insights faster using AI to identify pain points, champions, and qualification signals
• Spot patterns across your business to uncover coaching opportunities, messaging trends, and qualification gaps
• Scale successful coaching by turning proven behaviors into repeatable AI-powered workflows

Featured Speakers

• Kat Hackett - Sales Development Manager | Atlassian
• Njeri “NJ” Goodwin - Product Manager - AI and Automation for Sales | Atlassian
• Melika Ardestani - Senior Product Marketing Manager | Gong
• Katherine Castro - Sales Engineer | Gong

Plus, attend live for a chance to win a free pass* to Celebrate ‘26 in Las Vegas, Gong’s flagship from Sept. 30 to Oct. 1, and learn how leading organizations are driving outcomes with AI.

*Restrictions apply. See link for terms.