Guides
Sales coaching: The ultimate call scoring checklist
Gong AI
Sales calls are where deals are won or lost. But without a structured way to evaluate what’s happening on those calls across your enterprise, coaching becomes guesswork and performance stays flat.
The ultimate call scoring checklist gives you a framework for scoring sales calls with clarity and consistency. Whether coaching reps or standardizing your sales process, this checklist will help you scale best practices across the enterprise.
Here’s what you’ll get inside:
- Criteria for how to gauge success across the sales cycle, from discovery to objection handling to closing
- Key metrics for tracking call quality
- Tips for using AI to streamline the call scoring process