Previous CRO of Hubspot and founder of Stage2Capital, Mark Roberge discusses the importance of go-to-market strategy and understanding your buyer’s journey. We explore why most start ups fail, and what to do about it.
Scott Leese, previous SVP Sales at Qualia, shares why simplifying your sales messaging is crucial, how to use data to iterate your strategy, and why vulnerability is the missing link for most sales leaders.
Jonathan Frick, Partner at Bain, has over 15 years of strategic sales experience helping organizations of all types and sizes maximize productivity. He shares what prevents strategic initiatives from success and how to level-up B-players’ performance.