How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure August 24, 2020

If you ask Paul Butterfield, VP Global Sales Enablemet at Instructure, he’ll tell you that the key to unlocking growth is becoming customer centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.

00:00:00

How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure
00:00:00

If you ask Paul Butterfield, VP Global Sales Enablemet at Instructure, he’ll tell you that the key to unlocking growth is becoming customer centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.