Book demo

How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure August 24, 2020

Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.

00:00:00

How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure
00:00:00

Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.