
How to measure the effectiveness of your sales enablement
Paul Butterfield | VP Global Revenue Enablement | Instructure August 24, 2020
Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.
Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.