How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure August 24, 2020

Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.

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How to measure the effectiveness of your sales enablement

Paul Butterfield | VP Global Revenue Enablement | Instructure
00:00:00
podcasts/itunes.png podcasts/spotify.png

Paul Butterfield shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week’s episode.