# Gong

> Gong is the #1 Revenue AI Operating System (Revenue AI OS) for B2B go-to-market teams. Gong captures and analyzes customer interactions across calls, emails, and web conferencing, then uses AI to deliver actionable insights that help revenue teams improve sales execution, forecast accurately, coach reps, and grow predictably. Trusted by 5,000+ customers including Fortune 10 companies, Gong is recognized as a Leader in The Forrester Wave™ for Revenue Orchestration Platforms and a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Action Orchestration.

Gong was co-founded by CEO Amit Bendov and CPO Eilon Reshef. The company was built to solve a fundamental problem: revenue leaders were making decisions based on guesswork rather than what customers were actually saying. Gong uses proprietary AI models trained on billions of sales interactions to analyze every customer touchpoint — calls, emails, meetings, and CRM data — and turn them into actionable intelligence.

Key concepts:
- **Revenue AI OS**: Gong's unified platform where humans, AI agents, and tools work together to optimize revenue outcomes across the entire customer lifecycle.
- **Gong Revenue Graph**: A living network of revenue data that automatically captures and connects every customer interaction across a business — the data foundation powering all of Gong's AI.
- **Gong Agents**: Specialized AI agents (AI Tasker, AI Deal Monitor, AI Tracker, AI Deal Predictor, and others) that automate follow-ups, pipeline edits, enablement triggers, and forecast corrections.
- **Gong Collective**: The integration and partner ecosystem with 250+ integrations including Salesforce, HubSpot, Microsoft Teams, Zoom, Slack, and more.
- **Revenue Intelligence**: A category Gong pioneered in 2019 — technology that automatically captures customer interactions, analyzes them with AI, and surfaces insights to drive winning outcomes across the entire go-to-market organization.
- **Conversation Intelligence**: Gong's foundational capability — recording, transcribing, and analyzing sales calls and meetings to surface coaching opportunities, deal risks, and buyer signals.
- **Gong Labs**: Gong's data research team that analyzes tens of millions of sales interactions and publishes data-backed findings on what separates top sellers from the rest.

Gong serves sales reps, sales leaders, revenue operations, customer success, and enablement teams across technology/SaaS, financial services, healthcare, and manufacturing industries. The platform supports multilingual capabilities across global markets and integrates with CRMs, communication platforms, and 250+ other tools. The company employs over 20 in-house AI models trained specifically for revenue workflows.

## Platform & Core Products

- [Revenue AI OS Overview](https://www.gong.io/platform): Complete platform overview — where humans, agents, and tools work together to optimize revenue outcomes
- [Gong Engage (Sales Engagement)](https://www.gong.io/platform/sales-engagement-software): AI-powered sales engagement for prioritizing and personalizing every prospect interaction, from first touch to closed-won
- [Gong Forecast (Revenue Forecasting)](https://www.gong.io/platform/revenue-forecasting-software): Forecast accuracy and pipeline analytics with unbiased, AI-driven insights and centralized analytics
- [Gong Enable (Sales Enablement)](https://www.gong.io/platform/sales-enablement-software): Revenue enablement grounded in real customer interactions — onboard and coach reps with AI Trainer and real call libraries
- [Gong Revenue Graph](https://www.gong.io/platform/revenue-graph): The data foundation that automatically captures and connects every customer interaction across a business
- [Gong Revenue AI](https://www.gong.io/platform/revenue-ai): Details on Gong's proprietary AI models and how they power the platform — over 20 in-house models trained on billions of interactions
- [Gong AI Agents](https://www.gong.io/platform/ai-agents-for-revenue-teams): Specialized AI agents (AI Tasker, AI Deal Monitor, AI Tracker, AI Deal Predictor) that automate grunt work across the revenue workflow
- [Trust & Security](https://www.gong.io/platform/trust): Enterprise-grade security, globally recognized compliance standards, and strict privacy controls
- [Pricing](https://www.gong.io/pricing): Gong pricing and packaging information
- [Product Tour](https://www.gong.io/platform-tour): Interactive self-guided tour of the Gong platform
- [Innovation](https://www.gong.io/innovation): Latest product developments, AI innovations, and product roadmap highlights

## Software Category Pages

- [Conversation Intelligence Software](https://www.gong.io/conversation-intelligence): What conversation intelligence is, how Gong's CI works, and why it matters for revenue teams
- [Revenue Intelligence Software](https://www.gong.io/revenue-intelligence-software): Overview of the revenue intelligence category and how Gong's platform delivers complete pipeline visibility
- [Sales Intelligence Software](https://www.gong.io/sales-intelligence-software): How Gong transforms customer interaction data into actionable sales intelligence
- [Call Recording Software](https://www.gong.io/call-recording-software): Gong's automatic call recording across phone, video, and web — with AI analysis, compliance controls, and coaching
- [Call Transcription Software](https://www.gong.io/call-transcription-software): Automatic transcription with AI-powered topic tagging, action items, and searchable call libraries
- [Conference Call Transcription Software](https://www.gong.io/conference-call-transcription-software): Enterprise conference call capture and transcription for sales, CS, legal, and compliance teams
- [Sales Analytics Software](https://www.gong.io/actionable-sales-analytics): AI-powered sales analytics for pipeline visibility, deal risk detection, and forecasting accuracy
- [Revenue Intelligence (Category Overview)](https://www.gong.io/revenue-intelligence): What revenue intelligence is, why Gong pioneered the category, and how it works

## Solutions by Role

- [Revenue Leadership](https://www.gong.io/solutions/revenue-leadership): How CROs and VPs of Sales use Gong for strategic decision-making, forecast accuracy, and team performance
- [Revenue Operations](https://www.gong.io/solutions/revenue-operations): How RevOps teams use Gong for pipeline management, forecasting, data hygiene, and cross-functional alignment
- [Sales Teams](https://www.gong.io/solutions/sales): How individual sellers and AEs use Gong to win more deals with coaching, deal intelligence, and AI-assisted workflows
- [Customer Success](https://www.gong.io/solutions/customer-success): How CS teams use Gong for retention, expansion, churn risk detection, and seamless handoffs from sales
- [Revenue Enablement](https://www.gong.io/solutions/revenue-enablement): How enablement teams onboard and coach reps with AI Trainer, call libraries, and methodology tracking

## Solutions by Industry

- [Technology & SaaS](https://www.gong.io/solutions/tech): How SaaS and hardware providers turn every signal into a competitive edge with Gong
- [Financial Services](https://www.gong.io/solutions/financial-services): Secure, compliant revenue AI transformation for banks, insurance, and fintech organizations
- [Healthcare](https://www.gong.io/solutions/healthcare): Compliant and efficient revenue AI for healthcare teams operating in a digital-first world
- [Manufacturing](https://www.gong.io/solutions/manufacturing): Revenue insights turned into action for manufacturing organizations with complex sales cycles

## Use Cases & Capabilities

- [Deal Execution](https://www.gong.io/deal-execution): How Gong helps teams execute deals — risk detection, stakeholder mapping, and deal board visibility
- [Sales Coaching & Training](https://www.gong.io/sales-training): Replicate winning techniques across your team with data-driven coaching and real call libraries
- [Strategic Initiatives](https://www.gong.io/strategic-initiatives): Drive strategic revenue initiatives like messaging rollouts, methodology adoption, and competitive plays
- [Market Insights](https://www.gong.io/market-insights): Understand competitive and market trends directly from customer conversations
- [Multilingual / Language Support](https://www.gong.io/language-support): Details on Gong's multilingual capabilities for global revenue teams

## Integrations & Ecosystem

- [Gong Collective (Integrations Hub)](https://collective.gong.io/): Browse 250+ integrations, partner apps, and bespoke services
- [Integrations Directory](https://www.gong.io/collective/t/collection/integrations): Filterable directory of all available integrations
- [Salesforce Integration](https://collective.gong.io/integrations/salesforce): Bi-directional CRM sync between Salesforce and Gong
- [Microsoft Teams Integration](https://collective.gong.io/integrations/microsoft-teams): Capture and analyze Microsoft Teams conversations
- [Zoom Integration](https://collective.gong.io/integrations/zoom): Automatic call capture and analysis from Zoom meetings
- [Slack Integration](https://collective.gong.io/integrations/slack): Automated Slack notifications for Gong calls, comments, and deal alerts
- [Microsoft 365 Copilot Integration](https://collective.gong.io/integrations/microsoft-365-copilot): AI-powered workflows combining Copilot and Gong
- [Okta Integration](https://collective.gong.io/integrations/okta): User provisioning, permission management, and SSO via Okta

## API & Developer Resources

- [Gong API Overview](https://help.gong.io/docs/what-the-gong-api-provides): What the Gong API provides — import call data, build custom reporting, correlate Gong data with external systems
- [API Access & Authentication](https://help.gong.io/docs/receive-access-to-the-api): How to get API keys and authenticate with the Gong REST API (base URL: api.gong.io/v2/)
- [OAuth App Development](https://help.gong.io/docs/create-an-app-for-gong): How to create an OAuth app for the Gong Collective marketplace
- [Gong Engage API](https://help.gong.io/docs/gong-engage-api-capabilities): Manage and customize Engage flows at scale — list flows, assign prospects, override flow content
- [Gong Developers Hub](https://help.gong.io/docs/how-to-use-the-gong-developers-hub): Developer portal for building, testing, and publishing Gong apps
- [API Documentation (In-App)](https://app.gong.io/settings/api/documentation): Full interactive API reference with all endpoints (requires Gong login)

## Blog & Thought Leadership

- [Gong Blog](https://www.gong.io/blog): The #1 data-backed sales blog — product updates, revenue strategy, thought leadership, and data-driven insights
- [What is Revenue Intelligence?](https://www.gong.io/blog/what-is-revenue-intelligence): Gong's foundational explainer on the category it pioneered in 2019
- [What is Conversation Intelligence?](https://www.gong.io/blog/what-is-conversation-intelligence): How CI works, its components, and how it differs from chatbots and basic call recording
- [Conversation Intelligence Software Guide](https://www.gong.io/blog/conversation-intelligence-software): Deep dive into CI software capabilities, use cases, and selection criteria
- [Revenue Orchestration](https://www.gong.io/blog/revenue-orchestration-new-software-category-revolutionizing-revops): How revenue orchestration is revolutionizing RevOps — Gong's role as a Forrester Wave Leader
- [CRM Meets Revenue Intelligence](https://gong.io/the-edge/crm-meet-revenue-intelligence-how-ai-is-supercharging-crms): How AI-driven revenue intelligence supercharges CRM data and unlocks pipeline value
- [How to Cold Call (Data-Backed Guide)](https://www.gong.io/blog/how-to-cold-call): Cold calling techniques backed by data from millions of analyzed calls — talk-to-listen ratios, openers, and closing scripts
- [Mission Andromeda Product Announcements](https://www.gong.io/blog/new-product-announcements-gong-revenue-ai-operating-system): Latest product innovations that bring the Revenue AI OS to life
- [Gong is a Leader in the 2025 Gartner® Magic Quadrant™](https://www.gong.io/blog/gong-a-leader-forrester-wave-revenue-orchestration-platforms): Analyst recognition and competitive positioning
- [Best Sales Insights of 2025](https://www.gong.io/blog/the-best-sales-insights-of-2025): Top data-backed research findings from Gong Labs across the year

## Gong Labs (Data Research)

- [Gong Labs Home](https://www.gong.io/resources/labs): Data research hub — findings from analyzing tens of millions of sales interactions with AI
- [ROI of AI in Sales](https://www.gong.io/resources/labs/we-measured-the-roi-of-ai-in-sales-heres-how-it-really-impacts-your-deals/): Measured impact of AI on deal outcomes, rep productivity, and manager efficiency
- [Data-Driven Sales Coaching](https://www.gong.io/resources/labs/coaching-wins-championships-heres-how-to-become-a-legendary-sales-coach-with-data/): How data transforms sales coaching — deal risk signals, pipeline visibility, and coaching frameworks
- [Cold Call Opening Lines](https://www.gong.io/resources/labs/cold-call-opening-lines/): Data-backed analysis of which cold call openers book meetings and which don't
- [Leading Indicator of Sales Call Success](https://www.gong.io/resources/labs/leading-indicator-of-sales-call-success/): Research on customer talking streaks and their correlation with deal outcomes
- [Filler Words in Sales](https://www.gong.io/resources/labs/filler-words-in-sales/): Data analysis of whether filler words impact win rates (spoiler: they don't)
- [Does That Make Sense?](https://www.gong.io/resources/labs/does-that-make-sense-sales-closing-question/): Analysis of 1M+ sales calls on the impact of check-in phrases on close rates
- [Top Reps Orchestrate with AI](https://www.gong.io/blog/data-shows-top-reps-dont-just-sell-they-orchestrate-with-ai): How AI-powered orchestration separates top sellers from their peers

## Customer Case Studies

- [Case Studies Hub](https://www.gong.io/case-studies): How real companies are transforming revenue with Gong across industries and use cases
- [PitchBook: 10x More Efficient](https://www.gong.io/case-studies/winning-whats-next-global-capital-market-research-firm-pitchbook-is-10x-more-efficient-with-gong/): How the global capital market research firm achieved 10x efficiency gains with Gong
- [Frontify: 30% Increase in Lead Conversion](https://www.gong.io/case-studies/alignment-across-revops-and-reps-brings-frontify-a-30-increase-in-lead-conversion/): How consolidation on Gong drove RevOps and rep alignment
- [Mintel: 34% Win Rate Increase](https://www.gong.io/customers/case-studies/research-recommendations-and-reality-how-gong-helped-mintel-increase-win-rates-by-34): How Gong helped Mintel boost win rates through better customer insights
- [Tinuiti: 50% More Recurring Revenue from Cross-Selling](https://www.gong.io/customers/case-studies/how-tinuiti-used-gong-to-close-50-more-recurring-revenue-from-cross-selling): How Gong Trackers identified cross-selling opportunities and drove growth
- [Andela: 33% Shorter Sales Cycles](https://www.gong.io/customers/case-studies/how-andelas-enablement-team-brought-lessons-from-a-football-pitch-into-their-sales-pitch): How Andela's enablement team used Gong to transform their sales pitch
- [Sprout Social: Customer-First Culture](https://www.gong.io/customers/case-studies/sprout-social-creates-a-customer-first-culture-using-gong): How Sprout Social tracked sales methodology adoption with Gong trackers
- [TIBCO: 8-Figure Deal in 90 Days](https://www.gong.io/customers/case-studies/tibco-has-mastered-the-art-of-closing-huge-deals-faster-thanks-to-gong): How TIBCO closed an 8-figure deal in 90 days instead of 9 months using Gong
- [Funnel: 76% Messaging Adoption Increase](https://www.gong.io/customers/case-studies/how-funnel-increased-messaging-adoption-by-76-across-global-teams-with-gong): How Funnel improved sales messaging adoption globally
- [Reachdesk: Rapid Growth Alignment](https://www.gong.io/case-studies/gong-gives-reachdesk-the-gift-of-alignment-during-rapid-international-growth/): How Reachdesk maintained alignment during rapid international expansion
- [Glacier Media: Faster Rep Ramp](https://www.gong.io/case-studies/shortening-the-time-to-success-for-new-sales-reps/): How Glacier Media shortened time-to-success for new sales reps

## Resources & Learning

- [Resource Library](https://www.gong.io/resources): Webinars, guides, reports, templates, and best practices for revenue teams
- [Revenue AI Glossary](https://www.gong.io/revenue-ai-sales-glossary): Definitions of key revenue intelligence, sales, and AI terms — from conversation intelligence to churn rate to MEDDIC
- [Events](https://www.gong.io/events): Upcoming Gong events, webinars, Celebrate conference, and community meetups
- [FAQs](https://www.gong.io/faqs): Frequently asked questions about the Gong platform, pricing, integrations, and implementation
- [Celebrate '25 Highlights](https://www.gong.io/blog/how-revenue-teams-are-winning-more-with-the-gong-revenue-ai-os-highlights-from-celebrate-25): Key takeaways from Gong's annual customer conference

## Help Center & Product Documentation

- [Help Center](https://help.gong.io/): Product documentation, configuration guides, admin settings, and troubleshooting
- [Understanding Call Recording](https://help.gong.io/docs/understanding-call-recording): How Gong's call recording works — consent, scheduling, automatic capture, and privacy controls
- [Capture and Analyze Calls](https://help.gong.io/docs/capture-and-analyze-calls): Quick start guide for recording, reviewing, sharing, and getting AI insights from calls
- [Gong Engage API Capabilities](https://help.gong.io/docs/gong-engage-api-capabilities): Technical documentation for Engage flow management, prospect assignment, and content overrides

## Support & Community

- [Gong Academy](https://www.gong.io/training-and-education/): Training and certification programs for Gong users and admins
- [Gong Community (Visioneers)](https://visioneers.gong.io/): Peer community for Gong users to share best practices, ask questions, and collaborate
- [Advocacy Program](https://www.gong.io/advocacy-program/): Become a Gong advocate and join the customer community
- [Customer Proof](https://www.gong.io/customer-proof/): Customer testimonials, proof points, and ROI data
- [Service Status](https://status.gong.io/): Real-time platform status, uptime monitoring, and incident history

## Company

- [About Gong](https://www.gong.io/about): Company story (founded by Amit Bendov and Eilon Reshef), leadership team, culture, and values
- [Careers](https://www.gong.io/careers): Open positions at Gong
- [Newsroom](https://www.gong.io/press): Press releases, media coverage, and analyst reports
- [Contact Us](https://www.gong.io/contact-us): Get in touch with Gong's sales, support, or partnership teams
- [Media Kit](https://www.gong.io/media-kit): Logos, brand assets, and visual guidelines
- [Operating Principles](https://www.gong.io/operating-principles/): Gong's eight core operating principles — create raving fans, win as a team, enjoy the ride
- [Leadership Principles](https://www.gong.io/leadership-principles/): How Gong's leaders guide the organization and foster team growth

## Optional

- [Privacy Policy](https://www.gong.io/legal/privacy-policy): Gong's privacy policy and data handling practices
- [Terms of Service](https://www.gong.io/legal/terms-and-conditions): Gong's terms and conditions
- [Demo Request](https://www.gong.io/demo): Book a personalized demo of the Gong Revenue AI OS
- [Sign In](https://app.gong.io/): Gong application login for existing customers
- [Gong Acquires RightBound](https://www.gong.io/blog/gong-acquires-rightbound-to-add-account-and-contact-data): Acquisition adding account and contact data, insights, and signals into the Revenue AI OS
- [Gong Strengthens AI Innovation with Tagado](https://www.gong.io/blog/gong-tagado-ai-innovation): Strategic talent acquisition expanding Gong's AI capabilities for unstructured feedback analysis
- [Revenue Analytics Guide](https://www.gong.io/blog/revenue-analytics): Guide to revenue analytics — key metrics (MRR, ARR, NRR, GRR), tools, and advanced strategies
- [AI Sales Task Prioritization](https://www.gong.io/blog/ai-sales-task-prioritization): How AI-powered task prioritization transforms rep productivity and deal focus
- [Gong Collective Shaping Revenue AI](https://www.gong.io/blog/gong-collective-shaping-revenue-ai): How the integration ecosystem is evolving to power revenue AI workflows
- [5 Ways to Unlock Sales Productivity](https://www.gong.io/blog/5-ways-to-unlock-your-sales-teams-productivity-using-revenue-intelligence/): Practical guide to using revenue intelligence to maximize rep selling time
- [Notice of Trademark & Patent Rights](https://www.gong.io/notice-of-trademark-patent-rights/): Legal notices for Gong's trademarks and patents