How Showpad increased quota attainment and forecast accuracy with Gong's Revenue AI Platform

The multi-national enablement operating system, Showpad is an AI-powered enablement solution that helps revenue teams empower sellers with relevant content and training that engages buyers. Together with Gong, Showpad’s enablement team translated customer insights into measurable improvements in buyer engagement and pipeline outcomes.

This happened after the enablement team sought a more data-driven approach to launching new initiatives. They wanted to easily access insights into the change management they deployed for things like updated pricing, packaging, and messaging.

To meet this challenge, the team turned to Gong, the leading revenue AI platform, which has an integration with Showpad. This allowed them to push Showpad events directly into Gong activity timelines, thus improving deal insights and offering more complete visibility into buyers’ engagement right inside Gong. Sales reps and leaders could see buyer interest and engagement alongside conversation analysis. The combination of Showpad’s enablement software and Gong’s Revenue AI Platform took the company’s new initiatives forward by leaps and bounds.

By replacing subjective assumptions with data-driven insights, Gong enabled Showpad to analyze customer interactions and seller behaviors in real time. This pivotal shift allowed Showpad’s revenue leaders to make informed, agile decisions, ensuring their strategies resonated in the field.

Once Gong was integrated into their enablement processes, Showpad not only enhanced its sellers’ performances, it also saw more of their sellers hit quota. These compelling results underscored Gong’s ability to drive meaningful coaching and impactful, measurable outcomes for Showpad.

"One of the largest challenges we face is in driving sustained behavioral changes,” says Vanessa Metcalf, VP of Global Revenue Enablement at Showpad. “For that, we need easy access to insights and data." An essential technology partner for modern revenue teams, Showpad’s enablement software, in conjunction with Gong’s Revenue AI Platform provided the accessible insights Showpad needed to address this challenge. This is a great example of how combining Showpad's ability to deliver relevant content and training with Gong's capacity to analyze customer interactions translates into real-world impact.

By using Gong for Strategic Initiatives to analyze real-time customer interaction data around Showpad’s enablement activities, Showpad gained unmatched visibility into how reps adopted their new messaging, positioning, and training programs. The enablement team can now identify what resonates with buyers and refine their strategies with precision. “We use Gong to help us transform performances, making sure coaching is evenly distributed and tracking where in the funnel coaching actually happens," says Vanessa. “Today, we use Gong to assess our coaching program, track adoption trends, and measure how well sellers implement new initiatives. We can actually see how enablement’s outputs translate into revenue for the business and how they affect employee retention.”

This data-driven approach ensures the enablement team’s alignment with wider business goals and creates a feedback loop for continuous improvements. With Gong, Showpad has been able to drive meaningful, lasting change across its revenue teams.

Their strategic combination of Gong and Showpad data extends beyond strengthening coaching and reshaping sellers’ behaviors. They also use it to improve forecast accuracy and gain deeper pipeline visibility — key factors in driving a strong sales performance and revenue predictability. As Vanessa noted, "We're improving our forecast accuracy, which really matters for repeatable revenue.”

Showpad is also leaning into Gong’s agentic AI to tackle risk assessment, pipeline reviews, coaching, and forecasting. These capabilities, in addition to the Showpad and Gong technology integration, mean less reliance on what’s inputted into the CRM. Instead, Showpad’s leaders use Gong insights to proactively address challenges and uncover opportunities within their sales process.

In Gong’s Deal Boards, dashboard visualizations and proactive deal warnings — informed by Showpad data, such as a lack of engagement with key content pieces — enabled Showpad’s sales leaders to quickly identify risks and coaching opportunities. This allows for timely interventions that improve conversion rates across the sales cycle.

By fully embracing Gong Forecast, Showpad’s revenue team now benefits from a standardized and consistent forecast review process that delivers reliable insights and more predictable revenue outcomes. The team maintains clarity and efficiency by focusing on high-potential opportunities and streamlining deal cycles.

Vanessa further highlighted the broader impact of these capabilities: "Gong AI is helping us understand customer sentiment and our connection to revenue in ways that we just couldn’t before. Anytime we help our sales leaders do their job better, that’s a huge win for enablement.”

This alignment between enablement and leadership not only improved pipeline management but also empowered frontline leaders to get more predictable results that boost revenue.

“With Gong analyzing customer interactions and seller engagement with Showpad’s training and content, we can see, based on what AI tells us, where enablement needs to spend our time. That’s essential to demonstrating our impact on the business."

By integrating Gong’s full range of capabilities into their workflows, Showpad transformed their approach to revenue enablement. They now turn every customer interaction into actionable insights that drive strategic decision-making. This powerful technology has given Showpad’s team a data-driven perspective on their revenue operations and enabled them to measure and manage the real-world outcomes of their training, content, and coaching programs. From enhanced forecast accuracy to improved deal coaching, Gong provides Showpad’s enablement team with the clarity and tools it needs to align its initiatives with the company’s business outcomes.

Vanessa summed up Gong’s value in saying, "The one platform I would never cut is Gong. It’s essential for the way modern-day businesses should be run. I’ve even seen my own customer feedback come to life in Gong’s product — it’s not just sitting in a black box somewhere.”

Those words underscore Gong’s role as a technology partner in helping Showpad drive sustained behavioral changes, improve seller performances, and achieve predictable revenue. The seamless integration between Gong and Showpad only amplifies the value generated for Showpad’s revenue teams.