Q: Which email templates are included?
A: By downloading the 11 highly-persuasive sales email templates, you’ll get:
- Prospecting: Use this template as email #1 in your sales cadence
- Prospecting follow-up: Follow-up on your first email with a quick note
- Pre-meeting: Send this email the day before your meeting
- Post-meeting follow up: Send a follow-up email to recap your call and outline the next steps
- Multi-threading (updating the Decision Maker): Keep the DM updated so you can bring them in when their input is required.
- Multi-threading (looping the Decision Maker back in): You kept the DM updated on your progress, now it’s time to bring them in for the final stages of the deal.
- Champion prep: Time to call in a favor to boost your odds of success with the C-Suite.
- Negotiation: Fast-forward through haggling and get your deal signed.
- Closing: Proceed with caution or risk having weeks of painstaking work crumble before your eyes.
- Hand-off: Set the right expectations for your buyers moving forward.
- Referral: This powerful prospecting play will turn today’s closed-won deals into tomorrow’s pipeline.
Q: Who are these sales template emails for?
A: These sales templates are for everyone! But specifically, the following 3 groups:
- Sales reps: add to the personal stash of highly effective emails
- Sales managers: add to the team’s sales playbook
- Sales enablement: add to the team’s arsenal of “company-approved,” on-brand emails
Q: What format are the templates sent in?
A: You’ll get all of the emails in a single pdf. Save it to your desktop for easy access when you’re drafting your next sales email.
Q: Why do most sales email templates fail?
A: Simply put, most email templates are based on what sales reps (and their managers and sales enablement teams) think works. Often these are email templates they used to use in a previous job (in a different industry in a different era). Times have changed. We now have data!
These sales email templates are backed by customer conversations… data… AI. No hunches. No guesses. Data.
Q: How many sales pros currently use these templates?
A: Over 20,000 salespeople have downloaded this template. 20k! They have already improved their sales emails and are that much closer to closing more deals.
Q: What else is included in these templates?
A: Not only do we give you the copy/paste/make-your-own email templates, we include a full breakdown of WHY each one works.
We educate you on the psychological principles and show the data that backs each email. When appropriate, we link out to articles and blog posts for a deeper dive into the full analysis of each email template.
Q: Does it include a cold email template?
A: Yup. Not one, but two.
1. Prospecting email (#1) discusses loss aversion
, words that sell
and why the interest CTA is the one to use in outbound/cold emails.
2. Prospecting follow-up email (#2) stresses the importance of keeping it simple, being informative with useful insights (deliver value!), the power of a really good story, and why the interest CTA is still the go-to one in cold emails.
Q: Need more sales email tips?
A: Need ‘em? We’ve got ‘em. A few of our more popular articles include: