10 GOLDEN RULES OF PRICING CONVERSATIONS

Free Printable Cheat Sheet

Pricing conversations make or break your deals. We analyzed over 519,000 call recordings with AI to understand how the best salespeople in the world handle pricing discussions. This is what they do (and don’t) to defend their pricing and seal the deal.

WHAT YOU’LL LEARN

WHEN TO TALK PRICE

The highest impact moment in the sales process to bring up budget and pricing with buyers.​

HOW TO STAND FIRM

Do this immediately after explaining your price to project rock-solid confidence (hint: almost no one does this).​

AVOID THIS NEGOTIATION TRAP

Use these two simple words to drastically reduce price haggling and secure your deals.​

HOW TO USE THE 10 GOLDEN RULES

WHERE DO I SIGN?

Next step: Closed-won.