Empathy is like a sales superpower. Use it right and you’ll build rapport with buyers, get insights into their business, and box out the competition. These 6 steps are used by high-skill, high-pay sales pros to crank up empathy to 11.
You either have it or you don’t, right? Wrong: use these conversation cues and psychological signals to build your empathy muscle.
Rapport-building is still the #1 skill in sales. High-netting sales reps use these habits to get buyers on their side and get ahead in their deals.
Hesitant buyers lean on their personal connection to make purchasing decisions. This is how you can connect with these buyers without scaring them off.
Dodge the “just another vendor” trap and get an in with buyers.