REVENUE INTELLIGENCE BLOG

10 deal-making negotiation tips from Chris Voss

By Devin Reed, June 17, 2021

What do sales and hostage negotiations have in common?  Turns out, a lot more than you’d think. The stakes in a sales deal may not literally be life or death. But success in any negotiation depends on knowing what you’re doing every step of the way.  Know who’s top dog in that realm? Chris Voss […]

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5 Must-Have Elements of A Winning Sales Enablement Strategy

By Jonathan Costet, June 11, 2021

Rapidly evolved into a strategic, go-to-market function That’s how Gartner describes the importance of sales enablement.   They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). In short, sales enablement is […]

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Growing the Revenue Intelligence Category: Gong’s Series E Funding

By Amit Bendov, June 3, 2021

We started Gong exactly five years ago. We dreamt of a future where businesses understand the true reality of their customers, instead of being guided by biased opinions.  In this future, sales and service professionals are superheroes, solving their customer’s most critical problems.  In this future, buyers are delighted in every interaction with their vendors.  […]

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How To Build Your Sales Playbook (With Examples)

By Jonathan Costet, May 31, 2021

Close more deals. Increase revenue. Improve win rates. Meet Exceed sales goals. Pick any (or all) of the above, and you have the reason sales playbooks exist. Best-in-class sales playbooks include:  Sales enablement materials Detailed and updated buyers personas Sales resources Team processes Rules of Engagement Pilot information Pricing options Sales templates Product demo flows […]

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Gong for Deal Execution: How to truly understand your sales pipeline

By Victoria Chernova, May 3, 2021

1440: Johannes Gutenberg invents the mechanized printing press. 1969: Astronaut Neil Armstrong becomes the first American to land on the moon. 2021: Gong introduces Deal Execution, providing business leaders much-needed visibility into activity happening across all pipeline deals. All kidding aside, we are thrilled to announce the new and reimagined Gong for Deal Execution with […]

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We asked 49 sales leaders to describe sales in one word. Here’s what they said.

By Nehal Tenany, April 14, 2021

If you’ve been following our podcast journey, then you’ll know that we launched ‘Reveal: The Revenue Intelligence Podcast’ back in 2019. Since our debut, we’ve had conversations with 49 revenue thought leaders across all industries and have explored how they use revenue intelligence – a new way of operating based on data instead of opinions […]

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