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How to Calculate Customer Churn

By Jonathan Costet, June 27, 2022

It’s more cost-effective to hold onto a customer than it is to gain a new one. That’s why companies today are so focused on retaining the customers they already have (i.e. churn reduction). This is especially true for subscription-based SaaS companies that base their entire business model on recurring revenue.  No matter what kind of […]

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How to Calculate Net Promoter Score (NPS)

By Jonathan Costet, June 24, 2022

In an ideal world, every single buyer that interacts with your business would be an instant superfan, so enamored with your product and their purchase experience that they’d be singing your praises from the rooftops. Unfortunately, we don’t live in a fantasy world (otherwise, you’d probably be off on some beach somewhere sipping cocktails, not […]

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When You Give Customers A Reason to Master Your Product, Everyone Wins-Here’s Why

Providing a product is not enough. You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up careers, and let employers see […]

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#BelongAtGong: Our annual update on DEI and belonging

By Sandi Kochhar, May 24, 2022

We are passionate about our mission to unlock reality to help people and companies reach their full potential. We are proud of the revenue intelligence category and The Reality Platform™ we’ve built. We love that we have raving fans.   As the Chief People Officer at Gong, it’s imperative to me that all employees feel valued, […]

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