Dinosaurs: Dead. Pagers: Dead. Charlie from Lost: Dead But you know what is NOT dead? COLD CALLING.  I know. I know. I know. I know what you are thinking. Cold calling never works. That’s a true statement IF you don’t listen to what the data tells you about cold calling. Speaking of data, Gong is […]

So you want to write better sales emails? Close more deals? Grow your career in sales (and top the leaderboard)? If that doesn’t describe you, maybe you should not be in sales? But if it sounds aligned with your goals, keep reading. The most successful salespeople send the best emails. They know that email is […]

Sales templates help guide new and seasoned salespeople If done well, they serve as a starting point for various steps along the sales process — incorporating best practices and often company and product-specific messaging. However, most sales templates are not backed by data and science. Good news: These are 100% backed by Gong sales stats. […]

Sales emails are easy. You’ve done it your entire life. You’ve got this. You craft that prospect email. You hit send.  You wait. And wait. And wait. 3 days go by. Crickets. Silence. Nada. Nothing. You send a follow-up email. THIS one will get them to open, click, and (maybe) even call you! Nope. Same […]

WARNING: THE FOLLOWING ARTICLE DEALS WITH PSYCHOLOGY, THE SCIENCE OF MIND AND BEHAVIOR.  Specifically, we’ll be diving into behavioral economics, “the study of psychology as it relates to the economic decision-making processes of individuals and institutions” (Investopedia). Buckle up. The headline kinda gives it away, but in case you missed it, today we’ll be talking […]

You venture out to your mailbox. It’s been a minute since you’ve visited the place that is usually filled with junk mail. But you don’t want it to overflow. And who knows, maybe there will be a check for a MILLION DOLLARS. Or maybe not. The first flyer you see is super-generic. It screams “mass […]