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The Power Of Being Intentionally Polarizing In Business: 4 Ways To Make Your Product, Culture, Branding, And Marketing Stand Out

By Udi Ledergor, August 31, 2021

I think playing it safe is the riskiest thing you can do as a business leader—and being subtle is boring. Customers don’t pick up on subtleties. They’re bombarded with too many types of messages and ads every day to notice you if you’re doing what everyone else is doing. Which means, if you want to […]

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7 Tips for writing the perfect follow-up sales email (according to science)

By Devin Reed, August 24, 2021

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Subscribe here and follow me to read upcoming research. Three days ago, I sent a flawless cold prospecting email.  It was personalized, to-the-point, and had […]

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Floating on cloud nine 100

By Jane Menyo, August 19, 2021

Why half the ‘Forbes Cloud 100’ list uses Gong for growth How does Forbes find upcoming leaders for its annual Cloud 100 list, which ranks the world’s top private cloud companies? It evaluates numbers in market leadership, operating metrics, valuation, and company culture. Gong is honored to be on the 2021 Forbes Cloud 100 list, […]

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Give your onboarding some serious muscle

By Ryane Bohm, July 21, 2021

Growing your sales team is incredibly exciting. But moving from, “You’re hired!” to “You hit quota!” never comes fast enough. On average, it takes three months to prepare a new hire to interact with buyers, nine months until they perform competently, and 15 months for them to become a top performer (RAIN Group). There are […]

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