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REVENUE INTELLIGENCE BLOG

Churn Analysis: The Ultimate Guide

By Jonathan Costet, August 15, 2022

New customers are wonderful, but recurring customers are what keep a business afloat, especially for SaaS and other service companies. That’s why it’s critical to keep retention levels steady. As such, we have to understand both why clients return (or stay subscribed) and why some don’t. That’s why it’s important to analyze customer churn. By […]

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Consultative selling: What is it and why does it work?

By Jonathan Costet, August 10, 2022

Being a pushy salesperson who only focuses on their product’s features and benefits won’t get you very far in today’s market. A product-focused, target-oriented mindset may have worked 30 years ago, but today’s buyers are much better informed and far less willing to put up with an unsatisfactory sales experience.  Unfortunately, some sales reps still […]

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What is Social Selling? The Ultimate Guide

By Jonathan Costet, August 8, 2022

58.4% of the world’s population is on social media, with the average time spent on these platforms reaching 2 hours and 27 minutes daily. That’s a big chunk of all your daily attention span spent on social every single day. So, of course, in 2022, most companies are already on social media pushing their products and […]

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The Top Customer Success KPIs to Measure

By Jonathan Costet, August 3, 2022

For SaaS and subscription businesses, customer success is a key revenue driver. Closing new contracts is important, but retaining and increasing revenue from existing accounts is crucial for maintaining and growing ARR. So, how exactly do you measure if a customer is “successful” (and what does that even mean?) In this article, you’ll learn how […]

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Our Complete Guide to Gap Selling

By Jonathan Costet, August 1, 2022

Close the gap, and you’ll close the deal. That’s the basis behind Gap Selling — a sales methodology developed by Keenan, CEO and president of A Sales Growth Company. The “gap” refers to the space between where a prospect is now and where they want to be in the future. Your goal as a seller […]

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The Sandler Pain Funnel: Complete Breakdown

By Jonathan Costet, July 25, 2022

“People love to buy, but hate to be sold to.” It sounds nice, but that doesn’t really solve our dilemma as salespeople because, obviously, it’s our job to sell to people. So, this leaves a pretty big question on the table: How can we sell to a prospect without them feeling like they’re being sold to? One answer to […]

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