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How Sales Is Like Curing an Addiction

By Scott Leese, May 3, 2017

Do you know what the first step of curing an addiction is? Getting that person to admit they have a problem. How do you convince a prospect that your product is the best product to solve their very important problem? You guessed it. Getting them to admit they have a problem. It’s a rare situation […]

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[Infographic] The Science of Winning Sales Conversations

By Chris Orlob, April 10, 2017

In the Gong Research Labs series, we publish data from analyzing sales calls with natural language processing and AI. Subscribe here for new data every week. . . . Every word and phrase uttered on a B2B sales call influences the outcome of that deal. Sales conversations are what drive revenue. But until now, they’ve been guesswork. […]

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Video: How Cirrus Insight, Greenhouse, and Gong Use Conversation Intelligence Software to Help Reps Sell Better

By Conrad Wadowski, April 7, 2017

This guest post is from Conrad Wadowski of Ops.tv which identifies leading operators and does video research on how they make use of sales and marketing products. — At Ops.tv, we’re obsessed with studying the ways people use and get value from SaaS. As part of our research agenda, we recently interviewed 20 sales leaders […]

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How to Achieve the Golden Talk-to-Listen Ratio In Sales

By Chris Orlob, February 8, 2017

In November 2016, I wrote an article on SalesHacker called “We analyzed 25,537 B2B sales conversations using AI — here are the 5 things we discovered” If you haven’t read that article, I suggest doing that first. The first insights we discovered among the analysis were trends related to the “talk-to-listen” ratio. As it turned […]

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How AI is Taking the Guesswork Out of Sales Call Effectiveness

By Chris Orlob, February 6, 2017

This article was originally published on ThinkGrowth.org Think about the mid-to-late 90’s. What was the status quo for the Internet marketer? Guesswork. Marketing analytics technologies had not yet emerged as a tool-of-the-trade, so marketers would create their online campaigns and hope they worked. Today that would be unheard of. Any marketer operating without analytics, measurement, […]

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