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5 Must-Have Elements of A Winning Sales Enablement Strategy

By Jonathan Costet, June 11, 2021

Rapidly evolved into a strategic, go-to-market function That’s how Gartner describes the importance of sales enablement.   They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). In short, sales enablement is […]

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How to create a virtual SKO your team will LOVE

By Nehal Tenany, December 15, 2020

Your annual sales kickoff (SKO) is ALMOST HERE.  (Groans from the planning committee. Excitement from sales reps!)  SKOs have long held significant value for sales organizations. They’re a superb way to boost morale; build a sense of community, networking, and culture; celebrate big wins; and recognize individuals. They get everyone on board and fired up […]

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3 Secrets Sales Leaders Swear By

By Jonathan Costet, September 3, 2020

No one said sales was fair. Actually, it’s pretty darn unfair.  AND: it just got worse. Why? Because the questions sales leaders had all-but-written-off as impossible to answer. Well, they just became answer-able. And some sales leaders (1000 of them, give or take) are already getting ahead. Questions like: Which competitors are really coming up […]

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Goodbye Opinions. Hello, Reality.

By Amit Bendov, November 5, 2019

Years ago, I was running a business intelligence software company and everything was going right for it. Growth, employee retention and happiness, sales numbers, customer satisfaction, plus we just completed a successful round of funding. I couldn’t have asked for more. Then, sales started to slip.  It caught me off guard, but with the success we had […]

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