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Loss Aversion: How Top Reps Close More With Psychology

By Jonathan Costet, December 13, 2021

WARNING: THE FOLLOWING ARTICLE DEALS WITH PSYCHOLOGY, THE SCIENCE OF MIND AND BEHAVIOR.  Specifically, we’ll be diving into behavioral economics, “the study of psychology as it relates to the economic decision-making processes of individuals and institutions” (Investopedia). Buckle up. The headline kinda gives it away, but in case you missed it, today we’ll be talking […]

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7 Cold Email Stats To Write Killer Cold Emails

By Jonathan Costet, October 20, 2021

COLD EMAIL. an unsolicited e-mail that is sent to a receiver without prior contact; the email equivalent of cold calling Wikipedia nails it; however, the Urban Dictionary definition is (unfortunately) sometimes more accurate. But just blasting out cold email after cold email without a plan, without direction, without heeding our advice (based on data), would […]

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The 5 Elements of Winning Sales Pitches + Examples

By Jonathan Costet, October 18, 2021

“Winning isn’t everything; it’s the only thing.” That famous quote is (maybe incorrectly?) attributed to Vince Lombardi. No matter who said it, it’s spot on, especially for those of us in the sales world. Winning in sales is kinda sorta VERY important. If you are not winning (closing deals, for example) in sales, your sales […]

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12 Sales Discovery Questions To Pinpoint Real Pain

By Jonathan Costet, September 28, 2021

The best reps ask the best questions. Asking questions is good for your brand and your career, according to this Forbes article. “The research shows that asking more questions builds emotional intelligence.” It turns out, asking (more, better) questions also translates well to the most successful reps. Ask questions, yes, but know where the sweet […]

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