Avoid these 5 mistakes when talking ROI with execs
By Omer Krugman, April 28, 2021
Gong Labs’ previous research shows that it’s not a great idea to send executives cold emails with lofty ROI promises (see chart below for a sneak peek). How on earth can that be a bad idea, when all customers care about is ROI? Picture this: You’re a software sales rep and you gave a stellar […]
Read More