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REVENUE INTELLIGENCE BLOG

When You Give Customers A Reason to Master Your Product, Everyone Wins-Here’s Why

By Eran Aloni, June 24, 2022

Providing a product is not enough. You need to enable your customers to master it. Google’s Adwords certification was a game-changer for advertising careers. Why? Because it enabled users to wield Adwords with mastery—not just proficiency. There’s a world of difference between proficiency and mastery. Adwords created masters, leveled up careers, and let employers see […]

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