Chris Orlob's Articles

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Gong Labs

How AI is Taking the Guesswork Out of Sales Call Effectiveness

By Chris Orlob, February 6, 2017

This article was originally published on ThinkGrowth.org Think about the mid-to-late 90’s. What was the status quo for the Internet marketer? Guesswork. Marketing analytics technologies had not yet emerged as a tool-of-the-trade, so marketers would create their online campaigns and hope they worked. Today that would be unheard of. Any marketer operating without analytics, measurement, […]

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Gong Labs

Data Reveals How Your Sales Reps Should Talk about Pricing

By Chris Orlob, January 7, 2017

In the Gong Research Labs series, we publish data from analyzing sales calls with natural language processing and AI. Subscribe here for new data every week. . . . “The technology is awesome. But how much does it cost?” demanded the prospect from the other side of the table. His eyebrows were furrowed, and I could tell […]

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Gong Labs

The Sales Conversation Science Manifesto

By Chris Orlob,

In the Gong Research Labs series, we publish data from analyzing sales calls with natural language processing and AI. Subscribe here for new data every week. . . . Sales Has Been Partying Like It’s 1999 Think back to the mid-to-late 1990s. The status quo for the Internet marketer back then was one of guesswork. Marketing analytics […]

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