Chris Orlob's Articles

"I love Gong to an inappropriate degree
for their blog posts alone."
Sign up today and you'll feel the same way!

blog/Gong-12432.png
Allobject(WP_Term)#1823 (11) { ["term_id"]=> int(29) ["name"]=> string(9) "Gong Labs" ["slug"]=> string(8) "research" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(29) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(48) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "1" } Gong Labsobject(WP_Term)#1821 (11) { ["term_id"]=> int(381) ["name"]=> string(16) "Customer Stories" ["slug"]=> string(16) "customer-stories" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(381) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(3) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "0" } Customer Storiesobject(WP_Term)#1819 (11) { ["term_id"]=> int(35) ["name"]=> string(12) "Product News" ["slug"]=> string(12) "product-news" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(35) ["taxonomy"]=> string(8) "category" ["description"]=> string(38) "Gong product release and company news." ["parent"]=> int(0) ["count"]=> int(5) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "6" } Product Newsobject(WP_Term)#1817 (11) { ["term_id"]=> int(30) ["name"]=> string(16) "Sales Management" ["slug"]=> string(13) "sales-leaders" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(30) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(34) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "2" } Sales Managementobject(WP_Term)#1815 (11) { ["term_id"]=> int(1) ["name"]=> string(14) "Selling Skills" ["slug"]=> string(3) "aes" ["term_group"]=> int(0) ["term_taxonomy_id"]=> int(1) ["taxonomy"]=> string(8) "category" ["description"]=> string(0) "" ["parent"]=> int(0) ["count"]=> int(30) ["filter"]=> string(3) "raw" ["term_order"]=> string(1) "3" } Selling Skills
Product Demo Header Image
Gong Labs, Selling Skills

7 Elements of “Insanely” Persuasive Product Demos

By Chris Orlob, February 1, 2019

If doing a product demo FEELS easy and intuitive, watch out. Even if you have lots of product knowledge, doing a product demo persuasively is hard and counterintuitive. That’s right, COUNTERINTUITIVE. What do I mean? I mean that what feels right during a product demo usually causes failure. For example, it probably feels right and intuitive to do a “ramp up” product demo. That’s when you start your demo […]

Read More
Gong Labs

How to Use Social Proof to Close More Sales

By Chris Orlob, January 11, 2019

Social proof can be one of your most powerful sales techniques. If used the right way. Many of the top sales methodologies include its use at some phase or another. But unfortunately, it’s often misapplied. And when it’s misapplied, it creates some formidable sales objections that you’ll need to handle. Let me walk you through […]

Read More
Sales Methodologies
Sales Management

Top 10 Sales Methodologies: How to Choose the Right One

By Chris Orlob, January 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. You often have to reverse your prior sales methodologies, even if they were once successful. For too long, […]

Read More
Gong Labs

This (Simple) Word Will Turn Your Deal Into a Nightmare

By Chris Orlob, November 12, 2018

In the Gong Labs series, we publish what we learn from analyzing sales conversations with AI. Subscribe here to read upcoming research.   The words “list price” signal that your price is wobbly and movable. They telegraph that you have a fat margin with more than enough room to negotiate. When these words pass your lips, you’re practically begging your buyer to […]

Read More
Load More